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Fitness director vs fitness coach

The differences between fitness directors and fitness coaches can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a fitness director and a fitness coach. Additionally, a fitness director has an average salary of $53,238, which is higher than the $38,462 average annual salary of a fitness coach.

The top three skills for a fitness director include customer service, CPR and kids. The most important skills for a fitness coach are CPR, kids, and fitness programs.

Fitness director vs fitness coach overview

Fitness DirectorFitness Coach
Yearly salary$53,238$38,462
Hourly rate$25.60$18.49
Growth rate19%19%
Number of jobs9,83722,156
Job satisfaction5-
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 68%
Average age3737
Years of experience1212

What does a fitness director do?

A fitness director manages a fitness facility's operations. These operations include creating fitness programs, monitoring staff, scheduling shifts, and even managing the fitness center budget. They can also train fitness instructors and even hire and terminate them. They procure the equipment necessary and make sure it works well and is safe. Aside from these tasks, fitness directors must also be akin to the needs of the center, decide on solutions, and have the ability to motivate clients to follow the program that was created for their betterment.

What does a fitness coach do?

A fitness coach specializes in mentoring clients in their journey for a healthier lifestyle, assisting them in reaching their individual goals for physical fitness. Their responsibilities include developing training programs based on the clients' needs, facilitating physical fitness training sessions in an individual or group setting, learning the clients' medical histories for risk prevention, and monitoring the progress of clients, adjusting programs as needed. Furthermore, as a fitness coach, it is essential to build rapport with clients, motivating them to reach their goals.

Fitness director vs fitness coach salary

Fitness directors and fitness coaches have different pay scales, as shown below.

Fitness DirectorFitness Coach
Average salary$53,238$38,462
Salary rangeBetween $33,000 And $85,000Between $24,000 And $59,000
Highest paying CitySpringfield, MASan Jose, CA
Highest paying stateMassachusettsCalifornia
Best paying companyGoogleAEA Investors
Best paying industryGovernmentEducation

Differences between fitness director and fitness coach education

There are a few differences between a fitness director and a fitness coach in terms of educational background:

Fitness DirectorFitness Coach
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 68%
Most common majorKinesiologyKinesiology
Most common collegeUniversity of North Carolina at Chapel HillUniversity of North Carolina at Chapel Hill

Fitness director vs fitness coach demographics

Here are the differences between fitness directors' and fitness coaches' demographics:

Fitness DirectorFitness Coach
Average age3737
Gender ratioMale, 54.8% Female, 45.2%Male, 46.3% Female, 53.7%
Race ratioBlack or African American, 7.1% Unknown, 5.4% Hispanic or Latino, 10.6% Asian, 5.1% White, 71.3% American Indian and Alaska Native, 0.5%Black or African American, 7.1% Unknown, 5.4% Hispanic or Latino, 10.6% Asian, 5.1% White, 71.3% American Indian and Alaska Native, 0.5%
LGBT Percentage13%13%

Differences between fitness director and fitness coach duties and responsibilities

Fitness director example responsibilities.

  • Manage business administration including cash management, budgets and payroll; interface with members and resolve conflicts.
  • Enforce fitness center policies and ensure cleanliness of fitness equipment and customer safety.
  • Create SaaS offering for global central booking and POS management.
  • Assist patrons in workouts design to improve structural integrity, cardio capacity, and overall fitness.
  • Provide staff with information to keep up CPR education and safety procedures according to policy within the facility.
  • Implement biannual employee safety training that consist of first aid, CPR training, and job-relate safety precautions.
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Fitness coach example responsibilities.

  • Provide market research and generate leads using social media (facebook) in order to target prospective clients.
  • Train new employees on sales tactics, and point-of-sale (POS) system.
  • Certify in CPR and first aid to attend appropriately to health issues of participants.
  • Certify in CPR and first response a medical training in order to provide immediate medical response to members in need.
  • Develop and conduct group/individual diabetes self-management educational sessions using evidence-base protocols.
  • Design each HIIT class to match the skill and modifications for all physical levels for all participants.
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Fitness director vs fitness coach skills

Common fitness director skills
  • Customer Service, 20%
  • CPR, 15%
  • Kids, 9%
  • Payroll, 7%
  • Yoga, 5%
  • Training Sessions, 4%
Common fitness coach skills
  • CPR, 23%
  • Kids, 17%
  • Fitness Programs, 13%
  • Training Programs, 7%
  • Heart Rate, 6%
  • Injury Prevention, 4%

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