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What is an inside sales associate and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Frederik Beuk,
John Cicala Ph.D.
introduction image

An inside sales associate sells products or services to customers. They work from an office and communicate with customers through phone calls, emails, or online chats. They are responsible for contacting customers, explaining product offerings, answering questions, and closing sales. Inside sales associates often work in a team environment, collaborating with marketing and customer service teams to ensure customer satisfaction. They need excellent communication skills, sales techniques, and the ability to work in a dynamic environment.

What general advice would you give to an inside sales associate?

Frederik Beuk

Associate Professor of Marketing, University of Akron

The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.
ScoreInside Sales AssociateUS Average
Salary
3.2

Avg. Salary $40,687

Avg. Salary $59,228

Stability level
7.1

Growth rate 4%

Growth rate 0.3%

Diversity
3.8
Race

American Indian and Alaska Native 0.23%

Asian 5.11%

Black or African American 3.80%

Hispanic or Latino 14.03%

Unknown 3.71%

White 73.12%

Gender

female 42.73%

male 57.27%

Age - 48
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48
Stress level
7.1

Stress level is high

7.1 - high

Complexity level
8.4

Complexity level is challenging

7 - challenging

Work life balance
4.9

Work life balance is fair

6.4 - fair

What are the pros and cons of being an inside sales associate?

Pros

  • Opportunities for career advancement

  • Potential for high earning potential through commission-based pay

  • Ability to work remotely or from home

  • Opportunities for skill development in sales and customer service

  • Opportunities for professional networking and relationship building

Cons

  • Constant need to prospect and generate new leads

  • Potential for long and irregular working hours, including evenings and weekends

  • Need to manage multiple tasks and clients simultaneously

  • High level of competition within the industry

  • Need to maintain a positive attitude and motivation despite rejection or setbacks

Inside sales associate career paths

Key steps to become an inside sales associate

  1. Explore inside sales associate education requirements

    Most common inside sales associate degrees

    Bachelor's

    62.8 %

    Associate

    16.1 %

    High School Diploma

    11.2 %
  2. Start to develop specific inside sales associate skills

    SkillsPercentages
    Inside Sales13.03%
    Sales Associates6.97%
    Strong Customer Service6.02%
    Sales Process5.50%
    Customer Satisfaction5.33%
  3. Complete relevant inside sales associate training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New inside sales associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an inside sales associate based on U.S. Bureau of Labor Statistics data and data from real inside sales associate resumes.
  4. Research inside sales associate duties and responsibilities

    • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
    • Provide awareness to customers of the benefits of moving to a cloud platform for intra/customer facing web applications.
    • Develop a standardize, customize CRM system to track sales and marketing ROI that link into operational and financial ERP systems.
    • Calculate roofing amounts/square footage etc.
  5. Prepare your inside sales associate resume

    When your background is strong enough, you can start writing your inside sales associate resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an inside sales associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable inside sales associate resume templates

    Build a professional inside sales associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your inside sales associate resume.
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    Inside Sales Associate Resume
  6. Apply for inside sales associate jobs

    Now it's time to start searching for an inside sales associate job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first inside sales associate job

Zippi

Are you an inside sales associate?

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Average inside sales associate salary

The average inside sales associate salary in the United States is $40,687 per year or $20 per hour. Inside sales associate salaries range between $30,000 and $54,000 per year.

Average inside sales associate salary
$40,687 Yearly
$19.56 hourly

What am I worth?

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How do inside sales associates rate their job?

-/5

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Inside sales associate reviews

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A zippia user wrote a review on Jul 2020
Pros

Pay was consistent and you pick your own rate based on the commission you choose to bring in. Spending so much time together created a bond between the team where uplifting one another on bad days became part of the job. I guess it depends on your particular work environment but the bonds created kept us going.

Cons

Felt like I was chained to the table, changes were made on a daily basis, and work became a race against the clock for 9 hours. Managers look down at you as a number on their chart and not a human being, good workers became poor workers, great workers were barely good, and the robots working exactly as needed were the only ones lucky enough to escape the cubicle prison.


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A zippia user wrote a review on Jun 2020
Pros

Communicating and helping my clients.

Cons

The travel was extensive. Sometimes. It took more than month to close a deaĺ.


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A zippia user wrote a review on May 2020
Pros

I love to engage the public and meet new faces. I enjoy explaining all of the benefits of the product I am selling, and making the customer feel important and well informed.

Cons

I don't like feeling like I haven't did a great at job at making customers feel comfortable and confident about where and who they are purchasing from.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.