What does an interactive marketing manager do?
Interactive marketing manager responsibilities
Here are examples of responsibilities from real interactive marketing manager resumes:
- Manage the vendor relationships for SEO and PPC programs.
- Manage paid spend and create Facebook ads for marketing managers across multiple focus areas.
- Manage full project life cycle for desire output with the ability to assist QA as needed.
- Lead discussions with key partner bank in Asia on how to attract influential bloggers and utilize Facebook for social acquisition campaigns.
- Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
- Create KPI s to monitor customer interactions on the site.
- Optimize client/product visibility on search engines via SEO and SEM campaigns.
- Analyze performance by channel to maximize ROI and reach overall revenue goals.
- Create, test, and optimize landing pages in coordination with PPC campaign manager.
- Work hand in hand with consumer intelligence team to demonstrate significant volume lift and ROI from e-newsletter programs.
- Campaign management responsibilities include planning release schedules, stock photography selection, and HTML email campaign setup / system development.
- Establish regular cross-departmental communications to leverage opportunities for list growth and fundraising, including celebrity appeals and partnerships.
- Organize and execute photo shoots and Photoshop imagery for personalize online ordering.
Interactive marketing manager skills and personality traits
We calculated that 10% of Interactive Marketing Managers are proficient in Digital Marketing, Digital Strategy, and Email Campaigns. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Interactive Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 10%
Manage all digital marketing plans for documentary film releases at large independent distribution company.
- Digital Strategy, 9%
Spearheaded the digital strategy development for organization.
- Email Campaigns, 9%
Managed all email campaigns for frequent traveler program and ensured consistent messaging with concurrent media.
- Marketing Campaigns, 4%
Developed, implemented and managed integrated marketing campaigns to promote awareness of SPG initiatives.
- Search Engine Optimization, 4%
Managed a base of more than 50 customers through a search engine optimization process for business websites.
- Email Marketing, 4%
Devised successful strategic email marketing program that reached four million users annually.
Most interactive marketing managers use their skills in "digital marketing," "digital strategy," and "email campaigns" to do their jobs. You can find more detail on essential interactive marketing manager responsibilities here:
Creativity. To carry out their duties, the most important skill for an interactive marketing manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Interactive marketing managers often use creativity in their day-to-day job, as shown by this real resume: "determine creative/offer test recommendations on mr.com, display media, paid search, and alternative media channels and determine campaign profitability. "
Organizational skills. Another soft skill that's essential for fulfilling interactive marketing manager duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to an interactive marketing manager resume, here's how interactive marketing managers can utilize organizational skills in their job responsibilities: "identified ppc as a competitive weakness under the organizational infrastructure under which i was hired. "
Analytical skills. interactive marketing managers are also known for analytical skills, which are critical to their duties. You can see how this skill relates to interactive marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." An interactive marketing manager resume example shows how analytical skills is used in the workplace: "maintained four e-commerce websites including content development, rollout and analysis. "
Communication skills. For certain interactive marketing manager responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of an interactive marketing manager rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what interactive marketing managers do: "acted as subject matter expert and authored communications for diverse range of email campaigns. "
The three companies that hire the most interactive marketing managers are:
- Loeb.nyc
3 interactive marketing managers jobs
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Compare different interactive marketing managers
Interactive marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of an interactive marketing manager are more likely to require skills like "digital strategy," "search engine optimization," "paid search," and "internal stakeholders." On the other hand, a job as a senior manager of marketing requires skills like "integrated marketing," "project management," "sr," and "crm." As you can see, what employees do in each career varies considerably.
Senior managers of marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $126,981. On the other hand, interactive marketing managers are paid more in the professional industry with an average salary of $119,063.senior managers of marketing tend to reach similar levels of education than interactive marketing managers. In fact, senior managers of marketing are 3.7% more likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Interactive marketing manager vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that interactive marketing manager responsibilities requires skills like "digital strategy," "email campaigns," "search engine optimization," and "email marketing." But a media manager might use other skills in their typical duties, such as, "kpis," "powerpoint," "project management," and "client facing."
Media managers earn a lower average salary than interactive marketing managers. But media managers earn the highest pay in the automotive industry, with an average salary of $108,113. Additionally, interactive marketing managers earn the highest salaries in the professional with average pay of $119,063 annually.media managers earn lower levels of education than interactive marketing managers in general. They're 7.1% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for interactive marketing managers in the next 3-5 years?
Dr. Esther Swilley
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Interactive marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
The required skills of the two careers differ considerably. For example, interactive marketing managers are more likely to have skills like "paid search," "internal stakeholders," "user interface," and "content management system." But a marketing strategist is more likely to have skills like "integrated marketing," "project management," "social media marketing," and "crm."
Marketing strategists make a very good living in the technology industry with an average annual salary of $100,214. On the other hand, interactive marketing managers are paid the highest salary in the professional industry, with average annual pay of $119,063.When it comes to education, marketing strategists tend to earn similar degree levels compared to interactive marketing managers. In fact, they're 1.6% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Interactive marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Even though a few skill sets overlap between interactive marketing managers and marketing leads, there are some differences that are important to note. For one, an interactive marketing manager might have more use for skills like "digital strategy," "search engine optimization," "paid search," and "web content." Meanwhile, some responsibilities of marketing leads require skills like "project management," "integrated marketing," "healthcare," and "digital transformation. "
Marketing leads enjoy the best pay in the technology industry, with an average salary of $118,478. For comparison, interactive marketing managers earn the highest salary in the professional industry.In general, marketing leads hold similar degree levels compared to interactive marketing managers. Marketing leads are 1.3% less likely to earn their Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Types of interactive marketing manager
Updated January 8, 2025
