Interactive marketing specialist demographics and statistics in the US
Interactive marketing specialist demographics research summary. Zippia estimates interactive marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our interactive marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about interactive marketing specialists after extensive research and analysis:
- There are over 63,848 interactive marketing specialists currently employed in the United States.
- 50.2% of all interactive marketing specialists are women, while 49.8% are men.
- The average interactive marketing specialist age is 36 years old.
- The most common ethnicity of interactive marketing specialists is White (66.3%), followed by Hispanic or Latino (12.3%), Asian (11.1%) and Black or African American (5.2%).
- In 2022, women earned 97% of what men earned.
- 10% of all interactive marketing specialists are LGBT.
- Interactive marketing specialists are 60% more likely to work at private companies in comparison to public companies.
On this page
Interactive marketing specialist demographics by:
Interactive marketing specialist gender statistics
50.2% of interactive marketing specialists are women and 49.8% of interactive marketing specialists are men.
- Female, 50.2%
- Male, 49.8%
Interactive marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
Interactive marketing specialist gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$63,044
Female income
$60,884
Interactive marketing specialist gender ratio over time
This data breaks down the percentage of men and women in interactive marketing specialist positions over time. Currently, 50.2% of interactive marketing specialists are female.
Interactive marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 58.13% | 41.87% |
| 2011 | 55.70% | 44.30% |
| 2012 | 55.94% | 44.06% |
| 2013 | 52.48% | 47.52% |
| 2014 | 52.52% | 47.48% |
| 2015 | 54.69% | 45.31% |
| 2016 | 53.93% | 46.07% |
| 2017 | 53.89% | 46.11% |
| 2018 | 52.93% | 47.07% |
| 2019 | 51.56% | 48.44% |
| 2020 | 49.04% | 50.96% |
| 2021 | 49.77% | 50.23% |
Interactive marketing specialist related jobs gender ratio
We compared interactive marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Interactive Marketing Specialist | 50% | 50% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Interactive marketing specialist demographics by race
The most common ethnicity among interactive marketing specialists is White, which makes up 66.3% of all interactive marketing specialists. Comparatively, 12.3% of interactive marketing specialists are Hispanic or Latino and 11.1% of interactive marketing specialists are Asian.
- White, 66.3%
- Hispanic or Latino, 12.3%
- Asian, 11.1%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Interactive marketing specialist race
| Interactive marketing specialist race | Percentages |
|---|---|
| White | 66.3% |
| Hispanic or Latino | 12.3% |
| Asian | 11.1% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Interactive marketing specialist race and ethnicity over time
See how interactive marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Interactive marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.22% | 5.34% | 8.88% | 8.75% |
| 2011 | 73.51% | 5.34% | 9.31% | 9.71% |
| 2012 | 73.57% | 5.55% | 8.60% | 9.94% |
| 2013 | 73.33% | 5.76% | 8.05% | 9.96% |
| 2014 | 73.66% | 5.19% | 9.22% | 9.40% |
| 2015 | 72.62% | 4.77% | 9.52% | 10.10% |
| 2016 | 70.84% | 5.94% | 9.74% | 11.00% |
| 2017 | 70.82% | 5.80% | 9.81% | 10.62% |
| 2018 | 70.12% | 5.46% | 9.82% | 11.21% |
| 2019 | 70.46% | 5.35% | 10.03% | 11.26% |
| 2020 | 68.55% | 4.80% | 10.11% | 12.13% |
| 2021 | 66.27% | 5.15% | 11.13% | 12.31% |
Interactive marketing specialist wage gap by race
According to our data, asian interactive marketing specialists have the highest average salary compared to other ethnicities. Black or african american interactive marketing specialists have the lowest average salary at $59,509.
| Ethnicity | Salary |
|---|---|
| Unknown | $61,900 |
| White | $63,674 |
| Black or African American | $59,509 |
| Asian | $67,894 |
| Hispanic or Latino | $62,540 |
Average interactive marketing specialist age
See how the average age of interactive marketing specialists varies based on ethnicity and gender.
Male
Female
Interactive marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Interactive marketing specialist age breakdown
The average age of interactive marketing specialists is 30-40 years years old, representing 35% of the interactive marketing specialist population.
Interactive marketing specialist age breakdown
| Interactive Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Interactive marketing specialist educational attainment
The most common degree for interactive marketing specialists is bachelor's degree, with 70% of interactive marketing specialists earning that degree. The second and third most common degree levels are associate degree degree at 11% and associate degree degree at 10%.
- Bachelor's, 70%
- Associate, 11%
- Master's, 10%
- High School Diploma, 6%
- Other Degrees, 3%
Interactive marketing specialists by degree level
| Interactive marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 70% |
| Associate | 11% |
| Master's | 10% |
| High School Diploma | 6% |
| Other Degrees | 3% |
Interactive marketing specialist jobs you might like
Interactive marketing specialist wage gap by degree level
According to the data, interactive marketing specialists with a Doctorate degree earn more than those without, at $73,516 annually. With a Master's degree, interactive marketing specialists earn a median annual income of $72,938 compared to $65,261 for interactive marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $72,938 |
| Bachelor's Degree | $65,261 |
| Doctorate Degree | $73,516 |
Interactive marketing specialist employment statistics
Most interactive marketing specialists work for a private in the media industry.
Company size where interactive marketing specialists work
Below, you can see the size of companies where interactive marketing specialists work.
Interactive marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 21% |
Interactive marketing specialist jobs by company type
Employees with the interactive marketing specialist job title have their preferences when it comes to working for a company. For instance, most interactive marketing specialists prefer to work at private companies over public companies.
Interactive marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 34% |
| Private | 60% |
| Government | 1% |
Interactive marketing specialist jobs by industry
The most common industries for interactive marketing specialists are media, retail and technology.
Interactive marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 14% |
| Retail | 9% |
| Fortune 500 | 9% |
| Technology | 9% |
| Manufacturing | 8% |
| Professional | 8% |
| Hospitality | 7% |
| Health Care | 6% |
| Education | 5% |
| Finance | 4% |
| Real Estate | 4% |
| Internet | 3% |
| Construction | 3% |
| Non Profits | 3% |
| Transportation | 2% |
| Automotive | 2% |
| Telecommunication | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Energy | 1% |
| Insurance | 1% |
| Start-up | 1% |
Interactive marketing specialist turnover and employment statistics
Interactive marketing specialist unemployment rate over time
The unemployment rate for interactive marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Interactive marketing specialist unemployment rate by year
| Year | Interactive marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average interactive marketing specialist tenure
The average interactive marketing specialist stays at their job for 1-2 years, based on the 491 interactive marketing specialists resumes in Zippia's database.
Interactive marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 39% |
| 3-4 years | 10% |
| 5-7 years | 12% |
| 8-10 years | 7% |
| 11+ years | 5% |
Interactive marketing specialist LGBT ratio compared to similar jobs
Review the percent of interactive marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Planning Specialist | 8.65% | 31,008 |
| Prisoner Classification Interviewer | 8.93% | 1,279 |
| Interactive Marketing Specialist | 10.00% | - |
| Product Operations Associate | 11.05% | 122,914 |
| Industrial Waste Inspector | 11.64% | 26,047 |
| Fundraising Chairperson | 19.25% | 1,155 |
Similar interactive marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Planning Specialist | 8.65% | 31,008 |
| Prisoner Classification Interviewer | 8.93% | 1,279 |
| Product Operations Associate | 11.05% | 122,914 |
| Industrial Waste Inspector | 11.64% | 26,047 |
| Fundraising Chairperson | 19.25% | 1,155 |
Foreign languages spoken by interactive marketing specialists
The most common foreign language among interactive marketing specialists is Spanish at 42.9%. The second-most popular foreign language spoken is German at 14.3% and French is the third-most popular at 14.3%.
- Spanish, 42.9%
- German, 14.3%
- French, 14.3%
- Portuguese, 7.1%
- Chinese, 7.1%
- Other, 14.3%
Interactive marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.9% |
| German | 14.3% |
| French | 14.3% |
| Portuguese | 7.1% |
| Chinese | 7.1% |
| Other | 14.3% |
