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Marketing and sales coordinator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Marketing and sales coordinator example skills

Below we've compiled a list of the most critical marketing and sales coordinator skills. We ranked the top skills for marketing and sales coordinators based on the percentage of resumes they appeared on. For example, 7.7% of marketing and sales coordinator resumes contained trade shows as a skill. Continue reading to find out what skills a marketing and sales coordinator needs to be successful in the workplace.

15 marketing and sales coordinator skills for your resume and career

1. Trade Shows

Here's how marketing and sales coordinators use trade shows:

Coordinated trade shows and company marketing events with full responsibility for logistics, speakers, promotional material and agenda.
Facilitated participation in trade shows, meetings, and hospitality functions directly with top level hospital administration.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing and sales coordinators use customer service:

Inventory and logistics management including information, customer service, and managing stock information as well as inventory clearance efforts.
Collaborated with Sales and Customer Service verifying pricing was correctly entered into SAP, confirming accuracy and integrity of data.

3. Marketing Campaigns

Here's how marketing and sales coordinators use marketing campaigns:

Maintained effective business relationships with public relations agencies, publication sales representatives, print and design vendors for targeted marketing campaigns.
Coordinated marketing campaigns and strategies for sales territories nationwide including mailings, trade shows, product promotions and co-branding/corporate partnerships.

4. PowerPoint

Here's how marketing and sales coordinators use powerpoint:

Created and developed a marketing and sales training manuscript including PowerPoint presentation for Next Level Marketing for dealership promotion events.
Created and developed a legitimate marketing plan with PowerPoint for Synergy Placement to achieve its entrepreneurship goals.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing and sales coordinators use crm:

Compiled a CRM procurement justification proposal and facilitated its evaluation and approval process.
Nurtured client relations by communicating clearly and tracking correspondence in Microsoft CRM.

6. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing and sales coordinators use salesforce:

Tracked lead generation, proposals and ongoing communications with prospects and clients using SalesForce.com.
Provided sales support for account managers by organizing estimate and forecasting reports using SalesForce.

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7. Press Releases

Here's how marketing and sales coordinators use press releases:

Contributed content for Company website, product literature, promotional materials including press releases and online/print ads.
Worked closely with sales and engineering to ensure cohesiveness in collateral development and press releases.

8. Facebook

Here's how marketing and sales coordinators use facebook:

Developed marketing promotions with mommy/baby bloggers to increase followers on Facebook and Twitter.
Implemented Social Media Marketing by using Facebook & Constant Contact

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing and sales coordinators use market research:

Performed ongoing customer/market research and demographic profiling to identify and capitalize on the target market for each individual client.
Led market research projects, developed marketing strategies, and analyze customer gathered information to advance future endeavors.

10. Customer Database

A customer database is a way of ensuring information and data of customers stay updated. It helps encourage repeat business by building loyalty. The database includes contact information like the client's name, physical address, email address, and phone number.

Here's how marketing and sales coordinators use customer database:

Achieved excellence in customer satisfaction, developed, and maintained repeat customer database.
Maintain customer database and execute administrative duties, including financial credit facilitation.

11. Event Planning

Here's how marketing and sales coordinators use event planning:

Coordinated event planning at 10 new home community openings and various division events which included festivities and corporate giveaways.
Created presentations and meeting event planning for National Sales Meetings, International Senior Management and Central Division quarterly meetings.

12. Twitter

Here's how marketing and sales coordinators use twitter:

Implemented Google, Foursquare and Twitter social media marketing operations with General Manager to promote brand awareness and increase revenue.
Improved the look of the Twitter page and increased followers to 780.

13. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing and sales coordinators use promotional materials:

Created and distributed client communications including production reports, monthly cultural publications, marketing / promotional materials and sales proposals.
Assume responsibility for annual order of promotional materials, management of advertising schedules, and update of Project MUSE advertisements.

14. SEO

Here's how marketing and sales coordinators use seo:

Increased website traffic substantially utilizing SEO.
Reviewed company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices were followed.

15. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing and sales coordinators use graphic design:

Collaborated with a graphic designer and website developer to create new collateral and website material.
Liaised with graphic designers and printers to create marketing literature enabling product penetration.

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What skills help Marketing And Sales Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing and sales coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing and sales coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing and sales coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing and sales coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing and sales coordinator skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What technical skills for a marketing and sales coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing and sales coordinator skills to add to your resume

The most important skills for a marketing and sales coordinator resume and required skills for a marketing and sales coordinator to have include:

Trade Shows
Customer Service
Marketing Campaigns
PowerPoint
CRM
Salesforce
Press Releases
Facebook
Market Research
Customer Database
Event Planning
Twitter
Promotional Materials
SEO
Graphic Design
Sales Support
Business Development

Sales Data
Sales Presentations
Sales Reps
Travel Arrangements
Linkedin
Sales Process
RFP
Market Trends
Instagram
Email Campaigns
Website Content
Google Analytics
Administrative Tasks
Expense Reports
Photo Shoots
Delphi
POS

Collateral Materials
Community Events
Email Blasts
Client Relationships
ROI
B2B Marketing
Sales Collateral
Social Media Sites
Sales Strategies
Sales Materials
YouTube
Media Management
Sales Orders
Social Media Management
Giveaways
Sales Proposals

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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