Media relations director demographics and statistics in the US
Media relations director demographics research summary. Zippia estimates media relations director demographics and statistics in the United States by using a database of 30 million profiles. Our media relations director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about media relations directors after extensive research and analysis:
- There are over 4,717 media relations directors currently employed in the United States.
- 38.8% of all media relations directors are women, while 61.2% are men.
- The average media relations director age is 41 years old.
- The most common ethnicity of media relations directors is White (74.6%), followed by Hispanic or Latino (9.2%), Black or African American (6.0%) and Asian (5.1%).
- Media relations directors are most in-demand in Washington, DC.
- The professional industry is the highest-paying for media relations directors.
- 16% of all media relations directors are LGBT.
On this page
Media relations director demographics by:
Media relations director gender statistics
38.8% of media relations directors are women and 61.2% of media relations directors are men.
- Male, 61.2%
- Female, 38.8%
Media relations director gender ratio
| Gender | Percentages |
|---|---|
| Male | 61.2% |
| Female | 38.8% |
Media relations director gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$111,588
Female income
$102,137
Media relations director gender ratio over time
This data breaks down the percentage of men and women in media relations director positions over time. Currently, 38.8% of media relations directors are female.
Media relations director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 74.27% | 25.73% |
| 2011 | 69.97% | 30.03% |
| 2012 | 71.89% | 28.11% |
| 2013 | 65.82% | 34.18% |
| 2014 | 65.09% | 34.91% |
| 2015 | 66.65% | 33.35% |
| 2016 | 64.99% | 35.01% |
| 2017 | 67.36% | 32.64% |
| 2018 | 67.65% | 32.35% |
| 2019 | 63.46% | 36.54% |
| 2020 | 62.22% | 37.78% |
| 2021 | 61.18% | 38.82% |
Media relations director related jobs gender ratio
We compared media relations directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Media Relations Director | 61% | 39% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media relations director demographics by race
The most common ethnicity among media relations directors is White, which makes up 74.6% of all media relations directors. Comparatively, 9.2% of media relations directors are Hispanic or Latino and 6.0% of media relations directors are Black or African American.
- White, 74.6%
- Hispanic or Latino, 9.2%
- Black or African American, 6.0%
- Asian, 5.1%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.4%
Media relations director race
| Media relations director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 9.2% |
| Black or African American | 6.0% |
| Asian | 5.1% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.4% |
Media relations director race and ethnicity over time
See how media relations director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media relations director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 80.69% | 6.30% | 2.66% | 7.72% |
| 2011 | 81.48% | 7.24% | 3.13% | 6.81% |
| 2012 | 81.56% | 8.45% | 3.05% | 5.24% |
| 2013 | 79.57% | 8.64% | 3.76% | 6.68% |
| 2014 | 83.66% | 6.43% | 2.73% | 5.88% |
| 2015 | 78.61% | 7.94% | 3.69% | 6.99% |
| 2016 | 77.08% | 7.65% | 3.91% | 8.40% |
| 2017 | 78.85% | 5.77% | 4.03% | 9.47% |
| 2018 | 76.02% | 8.23% | 3.95% | 9.39% |
| 2019 | 78.74% | 7.07% | 4.21% | 7.81% |
| 2020 | 73.62% | 6.92% | 4.68% | 10.48% |
| 2021 | 74.62% | 6.01% | 5.13% | 9.16% |
Media relations director wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $101,552 |
| White | $112,911 |
| Black or African American | $108,858 |
| Asian | $124,671 |
| Hispanic or Latino | $111,184 |
Average media relations director age
See how the average age of media relations directors varies based on ethnicity and gender.
Male
Female
Media relations director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36 | 40 |
| White | 43 | 41 |
| Black or African American | 42 | 40 |
| Asian | 42 | 40.5 |
| Hispanic or Latino | 40.5 | 35 |
Media relations director age breakdown
The average age of media relations directors is 40+ years years old, representing 55% of the media relations director population.
Media relations director age breakdown
| Media Relations Director Years | Percentages |
|---|---|
| 40+ years | 55% |
| 30-40 years | 33% |
| 20-30 years | 12% |
Media relations director educational attainment
- Bachelor's, 84%
- Master's, 10%
- Associate, 4%
- High School Diploma, 1%
- Other Degrees, 1%
Media relations directors by degree level
| Media relations director degree | Percentages |
|---|---|
| Bachelor's | 84% |
| Master's | 10% |
| Associate | 4% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Media relations director jobs you might like
Media relations director wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $138,098 |
| Bachelor's Degree | $119,419 |
Media relations director employment statistics
Most media relations directors work for a private in the education industry.
Company size where media relations directors work
Below, you can see the size of companies where media relations directors work.
Media relations director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 15% |
Media relations director jobs by company type
Employees with the media relations director job title have their preferences when it comes to working for a company. For instance, most media relations directors prefer to work at private companies over education companies.
Media relations director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 35% |
| Public | 14% |
| Private | 43% |
| Government | 8% |
Media relations director jobs by industry
The most common industries for media relations directors are education, non profits and professional.
Media relations director industry statistics
| Industry | Percentages |
|---|---|
| Education | 27% |
| Professional | 8% |
| Non Profits | 8% |
| Media | 6% |
| Government | 6% |
| Health Care | 6% |
| Fortune 500 | 6% |
| Hospitality | 5% |
| Manufacturing | 5% |
| Finance | 5% |
| Technology | 4% |
| Retail | 3% |
| Transportation | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Telecommunication | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Agriculture | 1% |
| Insurance | 1% |
Media relations director turnover and employment statistics
Media relations director unemployment rate over time
The unemployment rate for media relations directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media relations director unemployment rate by year
| Year | Media relations director unemployment rate |
|---|---|
| 2010 | 3.71% |
| 2011 | 4.67% |
| 2012 | 4.18% |
| 2013 | 2.60% |
| 2014 | 3.08% |
| 2015 | 3.48% |
| 2016 | 2.03% |
| 2017 | 3.31% |
| 2018 | 1.32% |
| 2019 | 3.58% |
| 2020 | 3.24% |
| 2021 | 3.45% |
Average media relations director tenure
The average media relations director stays at their job for 1-2 years, based on the 1,207 media relations directors resumes in Zippia's database.
Media relations director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 38% |
| 3-4 years | 16% |
| 5-7 years | 15% |
| 8-10 years | 7% |
| 11+ years | 10% |
Media relations director LGBT ratio compared to similar jobs
Review the percent of media relations directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Area Vice President | 7.25% | 49,651 |
| Advertising Manager | 9.54% | 43,083 |
| Global Director | 9.86% | 81,120 |
| Media Relations Director | 16.11% | - |
Similar media relations director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Area Vice President | 7.25% | 49,651 |
| Advertising Manager | 9.54% | 43,083 |
| Global Director | 9.86% | 81,120 |
Foreign languages spoken by media relations directors
The most common foreign language among media relations directors is Spanish at 42.9%. The second-most popular foreign language spoken is French at 20.0% and Arabic is the third-most popular at 10.0%.
- Spanish, 42.9%
- French, 20.0%
- Arabic, 10.0%
- German, 5.7%
- Portuguese, 2.9%
- Other, 18.5%
Media relations director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.9% |
| French | 20.0% |
| Arabic | 10.0% |
| German | 5.7% |
| Portuguese | 2.9% |
| Other | 18.5% |
