GENERAL FUNCTION:
As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community. The Membership Director, under the direct supervision of the Executive Director, is responsible for implementing innovative tactics to engage new and returning members and create sales opportunities outside of the Y facility. This position is expected to lead a high-performing and engaging Membership department.
The Membership Director must have the ability to lead a team of peers, personally connect members to the Y and each other, be highly organized and possess quality character for collaborating with co-workers, members, associates, volunteers, donors and the general public. Improving the health and wellness of the community we serve and relationship building with members is a high priority, as is the impact it has on member retention. The incumbent should have a proven track record in staff development, budget accountability, membership sales & retention, member focused attitude, fundraising and community involvement.
ESSENTIAL FUNCTIONS
MISSION DRIVEN: Upholds the Mission of the YMCA, and demonstrates behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.
SUPERVISION: Leads, coaches and mentors a high-performing and engaging Membership and Kids Club Departments, with the total of approximately 20 part-time staff. Ensures staff are achieving metric targets and producing meaningful qualitative results. Provides leadership in the daily operations of the branch, including working collaboratively with two Y@Work locations (Norton and GEA). Communicates across departments to inspire member focused culture that results in increased member retention.
FISCAL RESPONSIBILITY:
• Develops and manages the Membership operating budget and meets or exceeds budget targets.
• Responsible for total annual revenue: $1,800,000 and total annual expense: $1,700,000.
• Membership Units: 2,600
• This position has responsibility for a portion of the community phase of the branch’s Annual Giving Campaign, with the most recent fundraising goal of $105,000.
SALES & MARKETING:
• Creates and implements annual marketing plan to drive new member recruitment. Efforts to include: corporate engagement, neighborhood marketing, cross-promotion, tour follow-ups, etc.
• Collaborate with technical team to ensure website, social media and other mobile tools utilized to meet aggressive revenue goals.
ENGAGEMENT & RETENTION:
• Develops and implements sustainable member engagement strategies with focus on increasing member retention.
• Drives development of innovative and high quality programs within the Membership Department, which supports branch and association mission, goals and strategies.
• Manages the financial assistance program with the goal of extending the Y mission.
• Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction. Set the standards for and models exceptional member service.
• Responsible for Member Survey follow ups & achieving high member satisfaction rates.
• Develops and cultivates strong relationships throughout the branch, association and community.
MEETINGS & COMMITTEE RESPONSIBILITIES:
• Participates in weekly Leadership Meetings.
• Coordinates monthly meetings for Membership and Kids Club Staff.
• Participates in monthly Membership Cabinet meetings.
• Participates in monthly Board meetings.
• Serve on Membership and Kids Club focused task forces as needed.
POSITION REQUIREMENTS:
• Bachelor’s Degree or commensurate work experience in sales, public relations, marketing with background in fitness/wellness preferred.
• Previous management experience in recruitment, training and supervision of staff and volunteer groups.
• Must be willing and able to work a flexible schedule, particularly evening and weekend hours.
• Excellent problem solving, organizational and communication skills.
• Strong leadership and excellent customer service skills.
• Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff.
• A positive, can-do attitude and the ability to work creatively and independently or as part of a team.
• Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds.
• Ability to provide facility tours and stand for many hours at a time.
EFFECT ON END RESULT:
Successful performance in this position results in creating a positive environment ensuring that members feel welcomed and wanted. Increased membership sales through strategic community involvement. Supporting the YMCA mission through all interactions and modeling the characteristics of welcoming, nurturing, genuine, determined, and hopeful. Providing support for our Family Program Director as they strive to engage our families and children.
STATUS: Full-time, Exempt
Must be available to work evenings and weekends
STARTING SALARY: $43,000+ Based on experience
As the Membership Director, you are a critical component to assisting individuals, businesses and organizations with the behavior change model in a healthier lifestyle through engagement, encouragement, and meaningful connections. The ability to lead a team of peers, personally connect members to the Y and each other, be highly organized and possess quality character for collaborating with co-workers, members, associates, volunteers, donors and the general public will result in the excellence in service desired.
An excellent benefits package is offered including Health, Dental, Vision, 12% Retirement Contribution, Community Wide Family YMCA Membership, and Free or Reduced School Age Child Care. The YMCA of Greater Louisville maintains a strong commitment to training and professional development.
This is an opportunity to join an energetic, mission-oriented team committed to improving health and strengthening community through youth development, healthy living and social responsibility.
Equal Opportunity Employer Metro United Way Agency