Merchant vs online retailer

Differences between merchant and online retailer duties and responsibilities

Merchant example responsibilities.

• Partner with production on achieving IMU targets and in store deliveries.
• Manage merchandise deliverable deadlines: photography, copy, and inventory.
• Manage the OTB to ensure seasonal sales, inventory levels, and margin objectives are met.
• Lead online visual merchandising decisions base on in-depth understanding of weekly KPI s and high investment products.
• Set and achieve monthly goals in new accounts and investment referrals; encourage cross-sells of services as per management
• Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
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Online retailer example responsibilities.

• Manage and report KPIs to senior-level management to provide update on delivery against goals.
• Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
• Assist with packaging and shipping products to both national and international customers and suppliers / manufacturers.
• Maintain good relationships with manufacturers and suppliers.
• Create e-commerce website by using Shopify platform.
• Ship items via USPS daily and follow up with shipment tracking.
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