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Product designer vs visual designer

The differences between product designers and visual designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a product designer, becoming a visual designer takes usually requires 6-12 months. Additionally, a product designer has an average salary of $102,033, which is higher than the $86,495 average annual salary of a visual designer.

The top three skills for a product designer include sketch, visual design and UI. The most important skills for a visual designer are sketch, visual design, and graphic design.

Product designer vs visual designer overview

Product DesignerVisual Designer
Yearly salary$102,033$86,495
Hourly rate$49.05$41.58
Growth rate3%3%
Number of jobs98,46546,815
Job satisfaction--
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 75%
Average age4038
Years of experience412

What does a product designer do?

A product designer's key responsibilities are to perform design research, selecting the best materials, and develop user storyboards for the client and users' best interest. Product designers usually work with a whole design team, documenting suggestions to deliver high-quality outputs or improve existing products to match the market trends. They must also communicate with other skilled professionals to enhance their ideas and consult clients for any necessary adjustments that would affect the total user experience. A product designer should also have extensive knowledge of the consumer's preference to make the design more appealing and engaging.

What does a visual designer do?

A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.

Product designer vs visual designer salary

Product designers and visual designers have different pay scales, as shown below.

Product DesignerVisual Designer
Average salary$102,033$86,495
Salary rangeBetween $68,000 And $152,000Between $51,000 And $143,000
Highest paying CitySacramento, CASan Bruno, CA
Highest paying stateWashingtonCalifornia
Best paying companyNetflixByteDance
Best paying industryTechnologyStart-up

Differences between product designer and visual designer education

There are a few differences between a product designer and a visual designer in terms of educational background:

Product DesignerVisual Designer
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeCarnegie Mellon UniversityUniversity of Pennsylvania

Product designer vs visual designer demographics

Here are the differences between product designers' and visual designers' demographics:

Product DesignerVisual Designer
Average age4038
Gender ratioMale, 74.2% Female, 25.8%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 1.1% Unknown, 4.5% Hispanic or Latino, 7.3% Asian, 10.1% White, 76.7% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage8%13%

Differences between product designer and visual designer duties and responsibilities

Product designer example responsibilities.

  • Manage PDM system, updating technical, fit and design information.
  • Lead front-end QA of all major releases, filing, prioritizing and fixing bugs myself.
  • Manage all aspects of production including QC, packaging needs, and adherence to worldwide product standard protocols.
  • Lead FMEA (failure modes and effects analysis) team and DVP (design verification plan) prove-out for system.
  • Provide responsive html layouts using bootstrap and hand code CSS.
  • Design and develop high-fidelity user interface prototypes in HTML, JavaScript, and VBScript base on product requirements.
  • Show more

Visual designer example responsibilities.

  • Design, project manage, and build retail stores from sketch to completion.
  • Manage website redesign including copywriting and updating all website content.
  • Produce and deliver HTML5, CSS3 and graphical items.
  • Design team brand and logo for organization.
  • Provide approved design in HTML5 to web developer for publishing.
  • Utilize expertise in Photoshop CS6, HTML5/CSS, Squarespace, and JavaScript.
  • Show more

Product designer vs visual designer skills

Common product designer skills
  • Sketch, 23%
  • Visual Design, 7%
  • UI, 7%
  • User Research, 6%
  • User Experience, 6%
  • Interaction Design, 5%
Common visual designer skills
  • Sketch, 19%
  • Visual Design, 8%
  • Graphic Design, 5%
  • UI, 5%
  • User Experience, 4%
  • Visualization, 4%

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