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Project manager, sales & marketing skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

Abhijit Roy

Below we've compiled a list of the most critical project manager, sales & marketing skills. We ranked the top skills for project managers, sales & marketing based on the percentage of resumes they appeared on. For example, 14.8% of project manager, sales & marketing resumes contained product development as a skill. Continue reading to find out what skills a project manager, sales & marketing needs to be successful in the workplace.

15 project manager, sales & marketing skills for your resume and career

1. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how project managers, sales & marketing use product development:

Managed new product development in storage solutions, photography and media products, including digital photography and scrapbooking.
Develop national advertising & promotion programs, oversee new product development and conduct market research to support innovative consumer product offerings.

2. Project Management

Here's how project managers, sales & marketing use project management:

Served as primary project management liaison between customer contacts and internal departments to ensure product conformance and on-time delivery.
Performed day-to-day project management of course development builds for Sales and Marketing curricula.

3. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how project managers, sales & marketing use salesforce:

Initiated, Planned, Executed, Monitored, and Closed a new Salesforce platform project and conducted the technical data integration.
Maintain accurate records and client account information through SalesForce.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how project managers, sales & marketing use market research:

Conducted extensive market research in order to evaluate strategic decisions in preparation for summer Beta.
Conduct market research by pulling demographic reports for ethnic minority population.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how project managers, sales & marketing use business development:

Increased sales by driving new business development and expanding existing client business through stellar relationship management.
Address all aspects of sales, business development, marketing, client relationship management, strategic planning.

6. Press Releases

Here's how project managers, sales & marketing use press releases:

Produced press releases and achieved press in the formats of t.v., internet news, magazine, and newspaper.
Established contact with media on multiple occasions using email marketing and press releases.

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7. Revenue Growth

Here's how project managers, sales & marketing use revenue growth:

Initiated/led development of e-commerce site: Achieved revenue growth of 33% over 3 years.
Maintained revenue growth momentum by an average of 15% per year.

8. QA

QA, or Quality Assurance is a procedure that entails all of the steps taken to avoid any errors in the manufacturing process or in the production of the goods that a company produces. It can also include ensuring the consistency of the services rendered. Quality assurance ensures that the quality of the service delivered to consumers meets or exceeds the promised expectations. This greatly aids in the prevention of any complications that might arise after the goods or services have been distributed. It makes sure that customers are satisfied.

Here's how project managers, sales & marketing use qa:

Worked with customers to build detailed use cases, test cases and QA plans.
Lowered monthly vendor fees by 5-10k per quarter by redefining protocol (changing frequencies of QA, better reporting system).

9. SEO

Here's how project managers, sales & marketing use seo:

Excelled at all day-to-day marketing responsibilities specializing in social media, SEO, advertisement design and publication.
Leveraged strategic website development and external links to significantly increase SEO rankings.

10. PowerPoint

Here's how project managers, sales & marketing use powerpoint:

Created business documentation and PowerPoint presentations for customers on ongoing projects.
Create and update monthly reports using Business Objects, Microsoft Word, Excel and PowerPoint.

11. Status Reports

Here's how project managers, sales & marketing use status reports:

Prepare quadrant and detailed status reports to track milestones and financials for senior management, stakeholders, project sponsors and PMO.
Maintained ongoing communication with sales / marketing / engineer stakeholders and provided ongoing status reports.

12. Process Improvement

Here's how project managers, sales & marketing use process improvement:

Implemented process improvements in order to streamline day to day business management.

13. Trade Shows

Here's how project managers, sales & marketing use trade shows:

Handle all preparation for trade shows, Proof of Concept meetings, and product launches.
Supported Director to define strategies for multiple projects, including trade shows and Website development.

14. Facebook

Here's how project managers, sales & marketing use facebook:

Worked with advertising departments at Facebook, Google, ESPN and many more to maximize traffic.
Established social media presence on Facebook; managed intern to follow blogging community and oversee communications on social networking sites.

15. Client Satisfaction

Here's how project managers, sales & marketing use client satisfaction:

Developed and deployed automated sales, customer communication and dispatching programs significantly increasing operational efficiency and client satisfaction.

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What skills help Project Managers, Sales & Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on project manager, sales & marketing resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What soft skills should all project manager, sales & marketings possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for project manager, sales & marketings?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What project manager, sales & marketing skills would you recommend for someone trying to advance their career?

Jerri Lynn Kyle

Senior Instructor, Internship Coordinator, Missouri State University

Whatever your career goals are, stay informed! Keep up to date with what's going on in the world, and what's happening in your field. A lot can happen in 24 hours, so imagine what happens in a year. Just because a student takes a year off, doesn't mean learning has to stop. I recommend volunteering or interning to gain experience in your field and stay up to date on trends. It's important to remember that a gap year refers to a gap in time, not a gap in learning or productivity. Continue to live for your purpose!

What type of skills will young project manager, sales & marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a project manager, sales & marketing stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of project manager, sales & marketing skills to add to your resume

The most important skills for a project manager, sales & marketing resume and required skills for a project manager, sales & marketing to have include:

Product Development
Project Management
Salesforce
Market Research
Business Development
Press Releases
Revenue Growth
QA
SEO
PowerPoint
Status Reports
Process Improvement

Trade Shows
Facebook
Client Satisfaction
RFP
Management System
Product Line
UAT
Cost Savings
Linkedin
Market Analysis
Product Knowledge
ROI

Identify Trends
Sales Process
Business Process
CMS
Client Relationships
PMO
Sales Presentations
System Enhancements
Retail Sales
B2C
Client Specifications

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Project Manager, Sales & Marketing Skills

Updated January 8, 2025

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