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Regional account sales manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical regional account sales manager skills. We ranked the top skills for regional account sales managers based on the percentage of resumes they appeared on. For example, 16.5% of regional account sales manager resumes contained customer service as a skill. Continue reading to find out what skills a regional account sales manager needs to be successful in the workplace.

15 regional account sales manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how regional account sales managers use customer service:

Selected and streamlined department procedures on analysis of customer sales, resulting in superior response time and excellent customer service.
Employed exceptional customer service and problem solving skills to surpass customer satisfaction service levels and key performance indicators.

2. Regional Sales

The marketing and selling of products and services in a specified region are termed regional sales. Companies and retailers specify a certain quota of their products or services to be delivered in each region depending upon the population and community preferences in that area. The regional sales in a designated area are administered by a regional sales manager.

Here's how regional account sales managers use regional sales:

Worked closely with Regional Sales and account executives to ensure efficiency in managing accounts and exploring renewal opportunities.
Executed 2010 regional sales reorganization plan

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how regional account sales managers use crm:

Track and report activities to JT Packard management through interaction & Sales Force CRM software.
Evangelized Talisma CRM solutions through sales and training activities while cultivating and maintaining relationships with existing accounts.

4. Customer Satisfaction

Here's how regional account sales managers use customer satisfaction:

Spearheaded problem resolution, pricing negotiations, and customer satisfaction concerns.
Utilized superior conflict resolution skills resulting in ultimate customer satisfaction.

5. Sales Process

Here's how regional account sales managers use sales process:

Manage the entire 6 month sales process, including Web demo's, in person presentations and client accounts.
Provided professional services, assessing customers current needs and creating action plans to promote their sales process.

6. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how regional account sales managers use product line:

Negotiated with camera manufacturers and distributors to increase product line and improve market penetration often reducing cost of overall security projects.
Exploded yearly sales budget and increased margin through superior lead qualification and expanding product line with vetted quality China based manufacturers.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how regional account sales managers use business development:

Delivered monthly and annual sales reports of regional business development activity and industry trends to Director of Sales.
Developed new business development through cold calling, developed and presented sales packages and designs to corporate executives.

8. Saas

Here's how regional account sales managers use saas:

Provided e-commerce SaaS platform and logistics technologies and services to online retailers and direct sales organizations looking to expand internationally.
Implemented standalone-on-site or hosted SaaS environment solutions Regional Account Manager Territory from Maine to New Jersey.

9. Telecommunication

Here's how regional account sales managers use telecommunication:

Provided technical sales support and consulting in the development of various telecommunication management applications (i.e.
Directed customer engineering staff on design for manufacturing of print circuit boards for high speed telecommunication equipment.

10. Revenue Growth

Here's how regional account sales managers use revenue growth:

Worked with all levels of management to produce a revenue growth goal of 10% annually.
Generated over 1M in revenue growth by identifying pain points and effectively managing needs assessment.

11. C-Level

C-Level refers to corporate-level jobs such as chief executive officer (CEO) and chief financial officer (CFO). These positions are the highest level of management within a company and are typically earned after years of working at various positions within a single company. As C-level executives oversee large teams, excellent communication and management skills are required for these positions.

Here's how regional account sales managers use c-level:

Presented financial analysis to C-level management providing insight on the year to date financial performance.
Cultivate strategic relationships with C-level executives of existing client base to build referral network.

12. Direct Sales

Here's how regional account sales managers use direct sales:

Provide direct sales and account management of products, services and solutions to Enterprise accounts in the New England region.
Direct sales team of account executives of national rep firm with offices in 12 cities around the country.

13. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how regional account sales managers use account management:

Included team and territory development, account management and customer relationship cultivation.
Organized and facilitated regional training seminars for sales staff and account management.

14. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how regional account sales managers use customer relationships:

Developed and maintained customer relationships to address questions/problems as they arose to ensure, ongoing partnerships.
Maintain approximately 400 assigned accounts and customer relationships within account base.

15. BARS

Here's how regional account sales managers use bars:

Retail packaging upgrades for dessert bars, bake able trays for labor savings.

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What skills help Regional Account Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on regional account sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all regional account sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for regional account sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What regional account sales manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young regional account sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a regional account sales manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of regional account sales manager skills to add to your resume

The most important skills for a regional account sales manager resume and required skills for a regional account sales manager to have include:

Customer Service
Regional Sales
CRM
Customer Satisfaction
Sales Process
Product Line
Business Development
Saas
Telecommunication
Revenue Growth
C-Level
Direct Sales
Account Management
Customer Relationships
BARS
Sales Growth
Trade Shows

Sales Strategies
Lead Generation
Product Knowledge
Sales Objectives
ROI
Sales Presentations
Territory Planning
Sales Quota
Sales Reps
Business Relationships
Opportunity Management
State Territory
Sales Plan
Healthcare
Sales Revenue
Sales Training
Sales Territory

Sales Efforts
Customer Accounts
OEM
Sales Performance
Market Research
Account Executives
Sales Volume
Enterprise Sales
Product Sales
Regional Accounts
Contract Negotiations
Medical Sales
YOY
Corporate Accounts
Cold Calls

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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