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Senior operations and sales manager skills for your resume and career

Updated January 8, 2025
5 min read
Quoted expert
Roland Rust Ph.D.
Below we've compiled a list of the most critical senior operations and sales manager skills. We ranked the top skills for senior operations and sales managers based on the percentage of resumes they appeared on. For example, 12.4% of senior operations and sales manager resumes contained sales operations as a skill. Continue reading to find out what skills a senior operations and sales manager needs to be successful in the workplace.

15 senior operations and sales manager skills for your resume and career

1. Sales Operations

Here's how senior operations and sales managers use sales operations:
  • Collaborated with regional leaders and internal sales operations teams to improve internal processes that eliminated manual procedures for account managers.
  • Directed field sales operations and championed implementation of new company initiatives to expand enterprise and generate profitability.

2. Sales Leadership

Here's how senior operations and sales managers use sales leadership:
  • Provided effective operations support to account managers and sales leadership, overseeing forecasting, financial reporting and revenue recognition compliance.
  • Streamlined resolution of sales escalations by building relationships with vendors and sales leadership.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior operations and sales managers use crm:
  • Facilitate end-user training and establish processes involving newly migrated CRM system.
  • Trained and mentored five new Customer Service Agents on use of Base CRM and imparted effective client development and retention techniques.

4. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how senior operations and sales managers use sales organization:
  • Provided counsel to the Sales Leaders about implementing sales organization initiatives and objectives that appropriately reflect Simmons' goals.
  • Provide counsel to sales management in implementing sales organization objectives that appropriately reflect the company s business goals.

5. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how senior operations and sales managers use salesforce:
  • Established and maintained data integrity processes in order to keep Salesforce object data clean and synchronized with other integrated systems.
  • Implement Salesforce Territory Management tool to enable strategic focus on target accounts.

6. Business Reviews

A business review is a published survey about a company. It helps the company gauge their performance and see how they can improve, plan and implement policies to increase their companies' revenue.

Here's how senior operations and sales managers use business reviews:
  • Lead financial planning, business decision analysis, and financial, operational and business reviews.
  • Develop KPI's for suppliers and conducted Monthly or Quarterly Business Reviews to communicate performance.

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7. VPs

Here's how senior operations and sales managers use vps:
  • Work with Sales VPs, Regional Directors and Sales Representatives to monitor progress of sales for each quarter.
  • Prepare monthly metrics reports for VPs, C-Level Management and Board meetings.

8. Project Management

Here's how senior operations and sales managers use project management:
  • Spearheaded process and project management teams to develop and implement systems improvements and processes.
  • Exceeded project management and process tracking objectives.

9. Executive Management

Here's how senior operations and sales managers use executive management:
  • Review pipeline and opportunities to generate sales reports for executive management team.
  • Negotiated terms directly with the customer and was key conduit to executive management regarding the contract.

10. Process Improvement

Here's how senior operations and sales managers use process improvement:
  • Manage process improvement for Finance Organization, including movement databases and forecasting tools.
  • Facilitated process improvements in analysis and reporting for the annual salary process.

11. Revenue Forecasting

Here's how senior operations and sales managers use revenue forecasting:
  • Assist with administering, managing and reporting on revenue forecasting using Sales methodology and forecasting process.
  • Managed annual sales revenue forecasting process.

12. Sales Process

Here's how senior operations and sales managers use sales process:
  • Implemented consulting program to improve retail sales processes and customer satisfaction.
  • Integrated sales process and people from 6 acquisitions into single business unit, leading SAP implementation for corporate alignment.

13. Sales Management

Here's how senior operations and sales managers use sales management:
  • Modeled and simulated various Incentive Compensation Plan design options and made recommendations to Sales Management and Marketing on IC plan changes.
  • Worked with sales management to develop and administer annual sales incentive programs; designed and distributed performance to plan reports.

14. KPIs

Here's how senior operations and sales managers use kpis:
  • Managed the creation, tracking and analysis for Key Performance Indicators (KPIs) for executive reporting.
  • Key Accomplishments: Ranked #1 Region in the company [ ] against KPIs measured.

15. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how senior operations and sales managers use hr:
  • Full HR responsibilities for Dallas warehouse operation.
  • Consolidated & summarized key metrics from multiple sources (finance, HR, business development, business leaders, etc.)
top-skills

What skills help Senior Operations And Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior operations and sales manager resumes?

Roland Rust Ph.D.

Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, Ph.D., Business Administration, University of North Carolina at Chapel Hill Marketing, University of Maryland

One might think that a stellar sales record would be most important, but that would be most relevant only if the individual has prior sales manager experience. If promoting a salesperson to sales manager, the thing that may be missing is administrative and managerial skills. In addition, we are in a technological revolution, driven by AI, which means that prior knowledge and experience with AI-related analysis would also definitely stand out (although probably hard to find).
Do you want to know more?
Read more about what experts have to say about senior operations and sales manager

List of senior operations and sales manager skills to add to your resume

Senior operations and sales manager skills

The most important skills for a senior operations and sales manager resume and required skills for a senior operations and sales manager to have include:

  • Sales Operations
  • Sales Leadership
  • CRM
  • Sales Organization
  • Salesforce
  • Business Reviews
  • VPs
  • Project Management
  • Executive Management
  • Process Improvement
  • Revenue Forecasting
  • Sales Process
  • Sales Management
  • KPIs
  • HR
  • SFDC
  • Business Planning
  • Sales Force Automation
  • Performance Metrics
  • Global Sales
  • Sales Data
  • Sales Training
  • Sales Performance
  • Business Development
  • Business Process
  • Sales Support
  • Logistics
  • Territory Planning
  • Direct Reports
  • Enterprise Sales
  • Booking
  • Customer Service
  • Executive Leadership
  • Sales Reports
  • Sales Tools
  • Revenue Growth
  • Incentive Compensation
  • Sales Strategies
  • ROI
  • Americas
  • OEM
  • Data Integrity
  • Lead Generation
  • ERP
  • POS
  • Lean Six Sigma
  • Opportunity Management
  • Lead Management
  • Incentive Programs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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