Jobs that use consumer insights the most include consumer marketing manager, director of merchandising & marketing, and senior marketing research analyst.
| Rank | Job title | Salary | % of all skills | Job openings |
|---|---|---|---|---|
| 1 | Consumer Marketing Manager | $105,208 | 11% | 113,602 |
| 2 | Director Of Merchandising & Marketing | $110,497 | 9% | 101,560 |
| 3 | Senior Marketing Research Analyst | $60,313 | 8% | 122,309 |
| 4 | Director Of Consumer Marketing | $135,924 | 6% | 100,126 |
| 5 | Senior Brand Manager | $118,740 | 4% | 102,062 |
What jobs use Consumer Insights the most?
1. Consumer Marketing Manager
How consumer marketing manager uses Consumer Insights:
- Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
- Lead optimization of search programs, including SEM and SEO.
- Revise go-to-market, promotional, and pricing strategies for restaurant CRM product.
Most common skills for consumer marketing manager:
- Consumer Insights
- Market Research
- Digital Marketing
- Project Management
- Research Projects
- Marketing Campaigns
2. Director Of Merchandising & Marketing
How director of merchandising & marketing uses Consumer Insights:
- Recommend assortments, planograms and products for retailers to achieve maximum ROI.
- Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
- Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Most common skills for director of merchandising & marketing:
- Trade Shows
- Consumer Insights
- Integrated Marketing
- Apparel
- Merchandise Sales
- ROI
3. Senior Marketing Research Analyst
How senior marketing research analyst uses Consumer Insights:
- Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
- Programme and prepare statistical analyses of marketing research data using SAS mainframe software.
- Develop dynamic predictive models in SAS that result in significant increases in response rates while substantially decreasing costs.
Most common skills for senior marketing research analyst:
- Consumer Insights
- SQL
- SAS
- Quantitative Research
- Competitive Landscape
- Market Research
4. Director Of Consumer Marketing
How director of consumer marketing uses Consumer Insights:
- Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
- Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
- Target consumers with rich content, social media, email and SEO keywords.
Most common skills for director of consumer marketing:
- Digital Marketing
- Market Research
- Consumer Insights
- CRM
- Marketing Campaigns
- ROI
5. Senior Brand Manager
How senior brand manager uses Consumer Insights:
- Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
- Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
- Provide branding, copywriting, and marketing with a dash of technical advisory.
Most common skills for senior brand manager:
- Brand Management
- Digital Marketing
- Brand Marketing
- Project Management
- Consumer Insights
- Market Research
Other skills
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Updated December 28, 2023