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How to hire a solar sales representative

Solar sales representative hiring summary. Here are some key points about hiring solar sales representatives in the United States:

  • In the United States, the median cost per hire a solar sales representative is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new solar sales representative to become settled and show total productivity levels at work.

How to hire a solar sales representative, step by step

To hire a solar sales representative, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a solar sales representative:

Here's a step-by-step solar sales representative hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a solar sales representative job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new solar sales representative
  • Step 8: Go through the hiring process checklist

What does a solar sales representative do?

Solar sales representatives are sales professionals who are responsible for providing information about solar-powered equipment and its benefits to their customers. These representatives must meet with customers in-store and out at site locations to demonstrate their company's solar products in a working environment. They are required to gather information to identify the solar needs of their customers and select the solar energy products and systems that best suit their needs. Solar sales representatives must also review designs for the solar installation of their customers.

Learn more about the specifics of what a solar sales representative does
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  1. Identify your hiring needs

    Before you start hiring a solar sales representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A solar sales representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, solar sales representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list shows salaries for various types of solar sales representatives.

    Type of Solar Sales RepresentativeDescriptionHourly rate
    Solar Sales RepresentativeWholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.$33-62
    Merchandising RepresentativeMerchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives... Show more$12-19
    National Account RepresentativeA national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period... Show more$14-30
  2. Create an ideal candidate profile

    Common skills:
    • Sales Presentations
    • Lead Generation
    • Solar Power
    • Sales Process
    • Solar Systems
    • PV
    • Tape Measure
    • Computer Software
    Responsibilities:
    • Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
    • Prepare calculations to qualify existing or new buildings for roof-top PV systems.
    • Educate potential prospects and customers on how a residential PV systems works and the benefits of solar energy.
    • Conduct in-home sales consultation for rooftop photovoltaic systems.
    • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
    • Prospect and generate sales revenue by adding new program residential customers and cross selling and upselling current residential customers.
  3. Make a budget

    Including a salary range in your solar sales representative job description is one of the best ways to attract top talent. A solar sales representative can vary based on:

    • Location. For example, solar sales representatives' average salary in hawaii is 53% less than in washington.
    • Seniority. Entry-level solar sales representatives 47% less than senior-level solar sales representatives.
    • Certifications. A solar sales representative with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a solar sales representative's salary.

    Average solar sales representative salary

    $95,427yearly

    $45.88 hourly rate

    Entry-level solar sales representative salary
    $69,000 yearly salary
    Updated December 20, 2025

    Average solar sales representative salary by state

    RankStateAvg. salaryHourly rate
    1Massachusetts$117,321$56
    2Oregon$116,485$56
    3New York$115,713$56
    4Virginia$113,910$55
    5New Jersey$111,975$54
    6California$110,865$53
    7Nevada$110,542$53
    8Pennsylvania$110,408$53
    9Maine$106,141$51
    10Indiana$99,721$48
    11Iowa$93,551$45
    12North Carolina$92,566$45
    13Arizona$92,121$44
    14Utah$90,210$43
    15Florida$89,040$43
    16Texas$87,692$42
    17Arkansas$86,949$42
    18Ohio$86,420$42
    19South Carolina$83,750$40
    20Idaho$83,507$40

    Average solar sales representative salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Randstad North America, Inc.$107,575$51.7211
    2Momentum Solar$104,956$50.46134
    3Solana$104,749$50.36
    4Green House$104,134$50.061
    5Semper Solaris$103,677$49.847
    6Sunrun$100,010$48.08267
    7Blue Raven Solar$95,553$45.94
    8Horizon Solar Power$94,722$45.54
    9Best Contracting Services$93,041$44.73
    10Pure Energy LLC$92,765$44.6013
    11Legacy International$89,721$43.14
  4. Writing a solar sales representative job description

    A job description for a solar sales representative role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a solar sales representative job description:

    Solar sales representative job description example

    We are a well-established solar energy company that supports the personal and professional development of our employees . We pay our Customer Support / Solar Sales Reps a competitive salary of $42,000 - $95,000/year , depending on experience and productivity. Plus, we make it easy to apply with our initial quick mobile-optimized application . If we have your attention, please continue reading!


    ABOUT SOLAR CENTS

    With over 20 years of experience in the industry, our team at Solar Cents provides comprehensive construction, design, and installation management services for energy-efficient projects. Our turnkey business personally handles every project from consultation to completion. We partner with owners of commercial and industrial properties to lease rooftops for solar panel installations, which simultaneously saves our clients money and cuts down on their carbon footprints. Our skilled team has a proven track record of success, and they are committed to the mission of providing cleaner energy to our community!

    We are passionate about driving the future of green energy, and we need a team of dedicated people who feel the same. Employees often find that their personal values align with our company's values , meaning they can develop personally and professionally while working with us. We offer our team members competitive compensation and a fun, dynamic work environment where everyone makes a difference. Join us in our mission to create a more sustainable future!


    ARE YOU A GOOD FIT?

    Ask yourself: Do I have fantastic problem-solving skills? Am I a strong critical thinker who can approach a situation from multiple angles? Do I have great interpersonal skills? Can I quickly adapt to changing circumstances or strategies? Do I have strong sales skills? If so, please consider applying for this full- or part-time call center position today!


    YOUR LIFE AS A CUSTOMER SUPPORT / SOLAR SALES REP

    This full- or part-time call center position typically works during the hours of 9:00 AM - 5:00 PM.

    As a Customer Support / Solar Sales Rep, you are committed to providing the best customer experience possible. In this role, you manage incoming calls and emails from current and potential customers as well as send follow-up messages when appropriate. Using your knowledge of our products and the industry, you thoroughly answer our customers' questions and promote the value of solar energy.

    If a customer seems unhappy with their products, you work with them to find a solution that better fits their needs. With a knack for sales, you do what you can to recruit new customers and keep the current ones onboard. You find satisfaction in smashing your goals and promoting a greener form of energy!


    WHAT WE NEED FROM YOU

    • 1+ years of experience in solar sales
    • 1+ years of experience in a call center or 1+ years of making outbound calls in a customer support role
    • Positive, friendly demeanor
    • Excellent communication skills

    If you can meet these requirements and perform this full- or part-time customer service job as described above, we would be happy to have you as part of our call center team with our solar energy company!

    Location: 07004



    Job Posted by ApplicantPro
  5. Post your job

    There are a few common ways to find solar sales representatives for your business:

    • Promoting internally or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to meet candidates with the right educational background.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.
    Post your job online:
    • Post your solar sales representative job on Zippia to find and recruit solar sales representative candidates who meet your exact specifications.
    • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting solar sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new solar sales representative

    Once you've selected the best solar sales representative candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a solar sales representative?

Recruiting solar sales representatives involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

You can expect to pay around $95,427 per year for a solar sales representative, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for solar sales representatives in the US typically range between $33 and $62 an hour.

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