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Technical sales manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical technical sales manager skills. We ranked the top skills for technical sales managers based on the percentage of resumes they appeared on. For example, 10.7% of technical sales manager resumes contained customer satisfaction as a skill. Continue reading to find out what skills a technical sales manager needs to be successful in the workplace.

15 technical sales manager skills for your resume and career

1. Customer Satisfaction

Here's how technical sales managers use customer satisfaction:

Provided comprehensive reports on survey results to sales management team addressing customer issues and which lead to improved overall customer satisfaction.
Maintained high customer satisfaction, employee morale & engagement, and met/exceeded annual business measurements through strong relationship building.

2. Sales Management

Here's how technical sales managers use sales management:

Attend territory plan reviews, weekly forecasting reviews, and quarterly sales review with the sales management team.
Developed and trained the staff on a specialized sales management system.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how technical sales managers use crm:

Fulfilled critical role overseeing daily operations for 8+ direct reports with associated responsibilities including reporting and CRM management.
Managed sales pipeline in CRM system for predictable revenue generation, prioritization and forecasting.

4. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how technical sales managers use product line:

Created and maintained documentation for component specifications, assembly procedures, updating bills of materials and product line drawings.
Participated in the creation and implementation of key Global Go-to-Market Strategies within product line microwave.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how technical sales managers use business development:

Managed the business development process, technical order entry and relationships with external supply chain manufacturers.
Facilitated new business development for new and existing relationships by providing support during the sales process.

6. Sales Strategies

Here's how technical sales managers use sales strategies:

Executed division's marketing/sales strategies through development of technical based training materials and comprehensive analysis of competitive product market research data.
Consulted with corporate ownership concerning new product offerings and overall sales strategies.

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7. Pre Sales

Here's how technical sales managers use pre sales:

Stayed in constant communication with pre salesman and delivery supervisor to assure the right product was ordered to maximize sales.
Provide pre sales technical assistance to customers.

8. Sales Process

Here's how technical sales managers use sales process:

Exceeded sales and revenue targets after only 30 days using Value added and consultative sales process.
Coached the sales team throughout the sales process including qualification, implementation, close and support.

9. Trade Shows

Here's how technical sales managers use trade shows:

Managed and attended numerous trade shows and industry conferences highlighting multiple product portfolio accursed a wide verity of sectors.
Contracted internet and telecommunication connectivity for permanent clients, high end exhibitors and project managers for various trade shows.

10. Project Management

Here's how technical sales managers use project management:

Streamlined project management and other internal processes thereby reducing the strain on resources and significantly improving customer service.
Project management, implementation coordination and contract negotiations with internal & ISP partners.

11. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how technical sales managers use customer service:

Presented technical application training seminars to field sales, customer service and operating departments and prepared a comprehensive sales training manual.
Facilitated regular customer service evaluations and performance appraisal reviews, thereby motivating teammates and ensuring the completion of sales targets.

12. Windows

Windows is a chain of operating systems that controls a computer and is developed by Microsoft. Every version of Windows consists of GUI (graphical user interface), with a desktop that allows the user to open their files.

Here's how technical sales managers use windows:

Reduced migration time by 80% by innovating process to migrate clients from AS/400 to Unix or Windows.
Provide desktop support for employees' Windows workstations and Android mobile devices.

13. Post Sales

Here's how technical sales managers use post sales:

Reviewed plans and specifications, provided technical product recommendations, attended pre/post sales meetings, and site visits.
Conduct post sales site surveys to determine ample equipment space and available power source.

14. Emerging Technologies

Here's how technical sales managers use emerging technologies:

Expanded curriculum and increased sales by expanding course offerings in emerging technologies and fields.
Researched and demonstrated proof of concept for emerging technologies (XML Publisher Struts).

15. OEM

OEM stands for Original Equipment Manufacturer and is a term for a company that produces and markets the parts of equipment for another company after having received the go-ahead to do so. The company can also produce devices from the combination of parts from different companies while in partnership with these companies. This is common in the computer hardware industry and is popular in the automobile and computer industries.

Here's how technical sales managers use oem:

Develop new customers in the region assigned through independent travel, managing distributor relationships and OEM relationships.
Coordinated Non-Disclosure agreement, customer requirements, and OEM specification.

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What skills help Technical Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on technical sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all technical sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for technical sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What technical sales manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What type of skills will young technical sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a technical sales manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of technical sales manager skills to add to your resume

The most important skills for a technical sales manager resume and required skills for a technical sales manager to have include:

Customer Satisfaction
Sales Management
CRM
Product Line
Business Development
Sales Strategies
Pre Sales
Sales Process
Trade Shows
Project Management
Customer Service
Windows
Post Sales
Emerging Technologies
OEM
PowerPoint
Distributors

Sales Growth
Customer Accounts
Revenue Growth
Product Development
Sales Targets
Enterprise Sales
Technical Expertise
Technical Presentations
Sales Revenue
Technical Solutions
Direct Sales
ROI
Technical Training
Product Knowledge
Product Demonstrations
Sales Efforts
Technical Sales Support

Sales Training
Client Relationships
Customer Support
Direct Reports
RFQ
RF
Industrial Automation
Customer Complaints
Training Programs
Sales Reps
RFP
Contract Negotiations
Pricing Strategy
Technical Assistance
C-Level

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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