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He founded (1960) what became the Christian Broadcasting Network (CBN), which aired his talk show, The 700 Club.
In late 1961, he began broadcasting religious content, funded by small donations from individuals and local churches.
During the telethon Robertson asked viewers to pray for the 700 supporters needed to keep CBN on the air. Its goal was to raise enough money to cover the station’s $7,000-a-month operating expenses for 1964.
In 1965 Robertson incorporated the telethon’s fundraising into a program that he named The 700 Club.
CBN began to reach an international audience in 1976 when its first international broadcast was heard in the Philippines.
On April 29, 1977, CBN launched a religious cable network, the CBN Satellite Service.
Another international effort, Operation Blessing International Relief and Development Corporation, was begun in 1978.
Robertson subsequently founded CBN University in Virginia Beach, Virginia, and it opened to students in 1978.
The channel was later revamped as the CBN Cable Network in 1981, and began incorporating secular programming alongside religious content.
In the 1990s the station began broadcasting news, sports, family entertainment, and religious programming via satellite. It began broadcasting from South Lebanon in April 1982 and also had operations in Israel.
Internationally, CBN launched the Middle East Television Network (METV) in 1982.
CBN’s financial commitment to Operation Blessing International reached $1 million by 1982.
After a strong start, however, his support waned, and Robertson withdrew from the race in February 1988.
1988: CBN Cable is renamed the CBN Family Channel.
In 1990 the cable network was sold to International Family Entertainment, Inc.
In 1990 CBN began targeting the Commonwealth of Independent States (CIS), formerly the Soviet Union.
1994: CBN Asia is launched.
1995: CBN WorldReach is launched.
In 1997 it began 24-hour satellite broadcasts, and its broadcasts were also seen on all cable systems in Israel.
1997: METV begins satellite broadcasts over the entire Middle East region.
In India, a locally produced 700 Club India began airing in the fall of 1998 and was hosted by Doctor Roy Varghese.
In May 1999 METV began looking for a new broadcast facility, as Israel prepared to with-draw from Southern Lebanon.
The Flying Hospital flew its first mission into El Salvador in 1996. It was sold in 2000 to a charitable nonprofit organization but continued to remain an integral part of OBI’s evangelical missions.
In March 2001 it laid off 50 workers at its Virginia Beach office, most of them in television production.
During 2001 it received $51.7 million worth of food, clothing, cleaning supplies, toys, and other items from corporations and product donors.
In 2001 it won awards for Best Children's Program, Best Animated Program, and Best Use of Computer Animation from Axiem, Telly, and Omni International.
2001: METV is sold to LeSEA Broadcasting.
The following year he founded the Christian Coalition, an influential conservative political organization, and served as its head until 2002.
In 2007 he stepped down as CEO of CBN and was replaced by his son Gordon Robertson.
"The Christian Broadcasting Network, Inc. ." International Directory of Company Histories. . Retrieved June 22, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/christian-broadcasting-network-inc
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Sun TV | 1992 | $480.0M | 1,352 | - |
| ION Media Networks | 1993 | $415.0M | 425 | - |
| Billy Graham Evangelistic Association | 1950 | $168.0M | 713 | - |
| Call | 2007 | $2.0M | 38 | - |
| Paul Revere House | 1908 | $810,000 | 7 | - |
| National Relief Charities | - | $21.7M | 7 | - |
| Affinity Development Group | 1996 | $13.2M | 100 | 16 |
| American Kennel Club | 1884 | $12.0M | 200 | - |
| Fidelity Charitable | 1991 | $24.0M | 348 | - |
| Educational Testing Service | 1947 | $1.4B | 1 | 621 |
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