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Tour guide vs travel agent

The differences between tour guides and travel agents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a tour guide and a travel agent. Additionally, a travel agent has an average salary of $33,128, which is higher than the $32,323 average annual salary of a tour guide.

The top three skills for a tour guide include local history, customer service and safety practices. The most important skills for a travel agent are reservations, booking, and AAA.

Tour guide vs travel agent overview

Tour GuideTravel Agent
Yearly salary$32,323$33,128
Hourly rate$15.54$15.93
Growth rate-20%
Number of jobs1,04334,166
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 39%
Average age3451
Years of experience22

What does a tour guide do?

As their title describes, tour guides offer guided tours to individuals or groups of visitors. Tour guides undertake research and plan tours, provide sightseeing advice, and organize excursions. They transport and accompany their guests to the tourist spots in specific destinations. They are expected to be experts on the historical background and culture of an area. A useful tour guide must be equipped with enough enthusiasm, punctuality, keen sense, strong communication skills, and a steel-trap memory.

What does a travel agent do?

Travel agents help plan, choose, and organize travel schedules. Generally, they ensure that clients can efficiently process their travel plans and get the best travel experience possible. Primarily, they assist individuals, groups, and business travelers in booking their flights and hotel accommodations, buying tickets to events, and arranging their transport from one place to the other. They also provide recommendations for itineraries and offer travel packages from different airlines, hotels, or cruise lines. Travel agents can work as freelancers or mostly be employed by travel agencies.

Tour guide vs travel agent salary

Tour guides and travel agents have different pay scales, as shown below.

Tour GuideTravel Agent
Average salary$32,323$33,128
Salary rangeBetween $18,000 And $55,000Between $26,000 And $41,000
Highest paying CitySan Francisco, CAMadison, WI
Highest paying stateAlaskaWisconsin
Best paying companyHarley-DavidsonPerkins Coie
Best paying industryEducationTechnology

Differences between tour guide and travel agent education

There are a few differences between a tour guide and a travel agent in terms of educational background:

Tour GuideTravel Agent
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 39%
Most common majorBusinessBusiness
Most common collegeStanford University-

Tour guide vs travel agent demographics

Here are the differences between tour guides' and travel agents' demographics:

Tour GuideTravel Agent
Average age3451
Gender ratioMale, 46.8% Female, 53.2%Male, 21.9% Female, 78.1%
Race ratioBlack or African American, 6.6% Unknown, 5.3% Hispanic or Latino, 10.5% Asian, 9.9% White, 67.0% American Indian and Alaska Native, 0.7%Black or African American, 7.2% Unknown, 4.4% Hispanic or Latino, 13.1% Asian, 8.7% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage9%17%

Differences between tour guide and travel agent duties and responsibilities

Tour guide example responsibilities.

  • Manage the canoe landing including guests, workers, and canoe traffic in a way that all run smoothly and safely.
  • Aid clients with matters regarding passports and visas.
  • Receive multiple positive reviews on the company Facebook page.
  • Complete extensive training as well as first aid, CPR and a certification.
  • Maintain alertness for any problem solve calls via radio and communication with management.
  • Spearhead all creative activity for online marketing (Facebook), and other social media sites5.
  • Show more

Travel agent example responsibilities.

  • Manage corporate travel arrangements for business accounts, including passport and visa documents.
  • Book hotel reservations; recommend and cross sell hotel rooms for availability within the Marriott brand of hotels and resorts.
  • Service inbound calls using Sabre system by setting itineraries and booking new reservations, also including billing reversals or accommodations.
  • Create PDFs prior to being send to print vendors and edit sell sheets for product introduction mailings.
  • Assist all travelers with acquiring passport, passport renewals, and visa requirements on any international travel itineraries.
  • Create scripts to help agents process long driven formats in Worldspan, Sabre, and Amadeus for quickness and accuracy.
  • Show more

Tour guide vs travel agent skills

Common tour guide skills
  • Local History, 22%
  • Customer Service, 19%
  • Safety Practices, 16%
  • Public Speaking, 8%
  • Front Desk, 4%
  • Facebook, 3%
Common travel agent skills
  • Reservations, 30%
  • Booking, 12%
  • AAA, 8%
  • Credit Card, 7%
  • Travel Itineraries, 4%
  • Reservation System, 3%

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