What does a web content coordinator do?
Web content coordinators are professionals who are responsible for making the content of the web pages they manage while ensuring their usability and accuracy. These coordinators must use computer script languages such as HyperText Markup Language (HTML) and JavaScript to develop, write, and edit web pages. They should use software such as Photoshop and Dreamweaver to create the overall visual look of a website. Web content coordinators must also find solutions to solve compatible issues when they are found through testing or user feedback.
Web content coordinator responsibilities
Here are examples of responsibilities from real web content coordinator resumes:
- Manage daily operation of all APCO websites, including affiliate sites and corporate Intranet (SharePoint).
- Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
- Coordinate, edit, publish, test and transfer data and content for new website using Microsoft SharePoint and HTML.
- Update content on internal and external web sites using proprietary content management systems and other HTML tools.
- Conduct weekly UX reviews with the team to refine and agree upon the UX base on customer feedback.
- Develop social media online marketing and strategy in Facebook and LinkedIn.
- Create an exclusive template to efficiently load documentation and images to SharePoint content repository.
- Leverage best practices in web usability, SEO, SEM and communications to deliver target solutions for the business.
- Create PowerPoint slide shows and design ads.
- Maintain database configuration and content sharing architecture through debugging.
- Create original descriptions for genealogy search engine database in order to enhance SEO content
- Coordinate Intranet information posting with large call center operations in order to facilitate internal communications & exceed customer expectations.
Web content coordinator skills and personality traits
We calculated that 24% of Web Content Coordinators are proficient in Web Content, WordPress, and HTML. They’re also known for soft skills such as Customer-service skills, Detail oriented, and Creativity.
We break down the percentage of Web Content Coordinators that have these skills listed on their resume here:
- Web Content, 24%
Evaluated Web content for coherence and completeness and responsible for functional quality control.
- WordPress, 7%
Establish and maintain customized websites utilizing WordPress.
- HTML, 6%
Trained designated content contributors on the Firm's Content Management System (LawPort), database editing, and HTML programs.
- Digital Marketing, 5%
Collaborated with internal and external resources to ensure website content, social media, digital marketing and email marketing are aligned.
- Content Management System, 4%
Utilized educational tools and work flow processes in membership database and content management system.
- Graphic Design, 4%
Worked extensively with graphic designer on overall design and content integration resulting in successful redesign of company's website.
"web content," "wordpress," and "html" are among the most common skills that web content coordinators use at work. You can find even more web content coordinator responsibilities below, including:
Customer-service skills. To carry out their duties, the most important skill for a web content coordinator to have is customer-service skills. Their role and responsibilities require that "webmasters have to respond politely and correctly to user questions and requests." Web content coordinators often use customer-service skills in their day-to-day job, as shown by this real resume: "used dreamweaver to develop websites for internal and external customers. "
Detail oriented. Another essential skill to perform web content coordinator duties is detail oriented. Web content coordinators responsibilities require that "web developers need to have an eye for detail, because a minor error in coding could cause an entire webpage to stop working." Web content coordinators also use detail oriented in their role according to a real resume snippet: "possessed strong html abilities, attention to detail, and provided expertise in web development for the uti website. "
Creativity. Another skill that relates to the job responsibilities of web content coordinators is creativity. This skill is critical to many everyday web content coordinator duties, as "web developers often are involved in designing the appearance of a website and must make sure that it is appealing as well as functional." This example from a resume shows how this skill is used: "coordinated with graphic designers on creative specs and layouts of web pages and emails. "
The three companies that hire the most web content coordinators are:
- ALDI USA6 web content coordinators jobs
- Robert Half3 web content coordinators jobs
- Aflac2 web content coordinators jobs
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Web content coordinator vs. Web graphic designer
A web graphic designer specializes in the aesthetics and functionality of a web platform, software, and other applications. They are primarily responsible for building a platform that adheres to the subject's purpose and the client's preferred theme while prioritizing an easy-to-use and navigate interface. They must conduct regular testing and maintenance on the platform to ensure its efficiency and significance to the brand involved. Furthermore, a web graphic designer may work independently or work for a company, usually within a team setting.
While similarities exist, there are also some differences between web content coordinators and web graphic designer. For instance, web content coordinator responsibilities require skills such as "digital marketing," "web design," "digital content," and "qa." Whereas a web graphic designer is skilled in "website design," "adobe illustrator," "adobe creative suite," and "brochures." This is part of what separates the two careers.
Web graphic designers tend to make the most money working in the technology industry, where they earn an average salary of $56,507. In contrast, web content coordinators make the biggest average salary, $51,926, in the non profits industry.On average, web graphic designers reach similar levels of education than web content coordinators. Web graphic designers are 3.4% less likely to earn a Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.Web content coordinator vs. Web design/development
A web design/development is responsible for creating a high-performing website by utilizing programming skills and languages and digital expertise. This job requires working closely with the clients for the progress and updates, carefully analyzing their specifications and requirements, including the submission timeframe. A web design/development employee runs multiple diagnostic tests on the website, identifying its inconsistencies, and perform adjustments as needed to boost optimal performance and easy navigation. They must have excellent creativity on top of their computer expertise, especially on designing content and page structure, adhering to the business brand and functionality.
In addition to the difference in salary, there are some other key differences worth noting. For example, web content coordinator responsibilities are more likely to require skills like "web content," "digital marketing," "web design," and "digital content." Meanwhile, a web design/development has duties that require skills in areas such as "jquery," "ui," "website design," and "html5." These differences highlight just how different the day-to-day in each role looks.
Web design/development may earn a higher salary than web content coordinators, but web design/development earn the most pay in the finance industry with an average salary of $85,953. On the other hand, web content coordinators receive higher pay in the non profits industry, where they earn an average salary of $51,926.Average education levels between the two professions vary. Web design/development tend to reach similar levels of education than web content coordinators. In fact, they're 0.9% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for web content coordinators in the next 3-5 years?
Web content coordinator vs. Webmaster
A webmaster is responsible for monitoring website activities for the operating systems and browser database of an organization. Webmasters analyze website traffics and visits and create strategic plans on search optimizations of web servers. They update the features and designs of the system, ensuring the security of the users upon navigation. A webmaster must have excellent knowledge of the technology industry, as well as systems programming, especially on server configuration, improving speed and capacity, and troubleshoot broken links to provide the best user experience.
The required skills of the two careers differ considerably. For example, web content coordinators are more likely to have skills like "digital marketing," "web design," "email campaigns," and "user experience." But a webmaster is more likely to have skills like "sql server," "database," "website design," and "intranet."
Webmasters make a very good living in the professional industry with an average annual salary of $74,898. On the other hand, web content coordinators are paid the highest salary in the non profits industry, with average annual pay of $51,926.Most webmasters achieve a similar degree level compared to web content coordinators. For example, they're 1.5% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.Web content coordinator vs. Web developer
A web developer is responsible for designing and maintaining a website to attract customers and direct web traffic. Web developers' duty also includes analyzing software and database to develop new applications. A web developer must have extensive knowledge of programming languages and technology solutions to provide the best web design services for the clients, following their specifications, and submitting projects on or before the deadline. Web developers should have excellent time-management and decision-making skills to do tasks efficiently and accurately.
Types of web content coordinator
Updated January 8, 2025











