How to hire a web content developer

How to hire a web content developer, step by step

Here's a step-by-step web content developer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a web content developer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new web content developer
• Step 8: Go through the hiring process checklist

What does a web content developer do?

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1. Identify your hiring needs

   Before you post your web content developer job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a web content developer for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A web content developer's background is also an important factor in determining whether they'll be a good fit for the position. For example, web content developers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of web content developers.

   Type of Web Content Developer	Description	Hourly rate
   Web Content Developer	Web developers design and create websites. They are responsible for the look of the site... Show more	$20-58
   Web Design Internship	Web design internships involve student trainees who assist in managing the website of a company by creating content and implementing changes in the layout. These interns are required to collaborate with both graphic designers and developers in redesigning the corporate website... Show more	$14-32
   Content Editor	A content editor is a professional who is responsible for proof-reading articles written by content writers and write blog posts to promote the products and services of an organization. Content editors are responsible for producing monthly newsletters and optimize written pieces to increase user engagement... Show more	$19-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Web Content
   • Html Css
   • HTML
   • CSS
   • JavaScript
   • Content Management System
   • Drupal
   • Web Design
   • Web Development
   • Content Development
   • UI
   • WordPress
   • Google Analytics
   • Web Pages

   Check all skills

   Responsibilities:

   • Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
   • Refine site layout uses CSS and HTML5.
   • Used JavaScript to create forms for user interaction.
   • Utilize WordPress to enable clients to take control of their own content.
   • Develop a couple of websites base on Joomla & WordPress CMS including company's website.
   • Direct the day-to-day administration, support, patching, maintenance and monitoring of the Microsoft SharePoint infrastructure.

   More web content developer duties

3. Make a budget

   Including a salary range in your web content developer job description helps attract top candidates to the position. A web content developer salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a web content developer in Arkansas may be lower than in California, and an entry-level web content developer usually earns less than a senior-level web content developer. Additionally, a web content developer with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average web content developer salary

   $71,700yearly

   $34.47 hourly rate

   ---

   Entry-level web content developer salary

   $42,000 yearly salary

   Updated December 14, 2025

   Average web content developer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$99,676	$48
   2	New Jersey	$86,355	$42
   3	Maryland	$80,581	$39
   4	District of Columbia	$79,459	$38
   5	Georgia	$76,378	$37
   6	Virginia	$75,646	$36
   7	New York	$69,787	$34
   8	Massachusetts	$66,690	$32
   9	North Carolina	$65,518	$32
   10	Iowa	$64,749	$31
   11	Illinois	$63,369	$30
   12	New Mexico	$62,472	$30

   Average web content developer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	MathWorks	$109,090	$52.45
   2	Integrated Resources	$97,286	$46.77	140
   3	MidAmerican Energy	$96,979	$46.62
   4	Salient CRGT	$91,636	$44.06
   5	Unbounded Solutions	$87,686	$42.16
   6	Presbyterian	$84,547	$40.65
   7	Gap Inc.	$79,288	$38.12	1
   8	Rutgers University	$71,519	$34.38	3
   9	TA Instruments	$65,391	$31.44
   10	Randstad North America, Inc.	$64,043	$30.79	58
   11	Daughters of the American Revolution	$63,394	$30.48
   12	Fort Hays State University	$60,594	$29.13
   13	Wheaton College	$54,074	$26.00

4. Writing a web content developer job description

   A good web content developer job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a web content developer job description:

   Web content developer job description example

   Please Note: This position is 100% remote, however you must reside within driving distance of our offices in Los Angeles or Costa Mesa, CA to attend meetings and team collaboration.
   
   We are looking for candidates who possess the ability to think both creatively and analytically. As a content strategist you will be responsible for developing and implementing a content plan that will engage the audience and produce positive business results.
   
   You will work with the team to produce engaging content that attracts the target audience, drives web traffic, and encourages conversions. The strategist must possess excellent communication skills, especially written communication. SEO knowledge/experience would be beneficial.
   
   The content strategist will need to collect information about customer personas and analyze customer data to devise strategies that convert new and existing customers.
   Responsibilities:
   Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.Analyzing content marketing data to identify trends and anticipate consumer needs.Performing content audits to assess how well existing content is performing.Performing content gap analyses to determine what type of content is missing and what is needed.Creating, adjusting, and managing the editorial calendar.Provide editorial, creative, and technical support to team members.Brainstorm with team members to develop innovative ideas.Developing a solid understanding of the target audience through online and traditional market research.
   
   Requirements:
   Bachelor's degree in marketing, communications, advertising, journalism, or related field or equivalent work experience.Proven content strategy and project management experience.Sound knowledge of content management systems, keyword research tools, and search engine optimization (SEO).The ability to work under pressure.Strong content presentation skills.Outstanding organizational and time management skills.Excellent analytical skills.Exceptional marketing and collaborative skills.Effective communication skills.Advanced computer skills with Excel, Word, and PowerPointRequires ability to lead, present, and represent club with business CEO's, Presidents, or marketing executives.
   #LI-KA1
   
   Remarkable benefits:• Health coverage for medical, dental, vision• 401(K) saving plan with company match AND Pension• Tuition assistance• PTO for community volunteer programs• Wellness program• Employee discounts
   
   The Automobile Club of Southern California is part of the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity - we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.
   
   “Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”
   
   AAA is an Equal Opportunity Employer
   
   The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right web content developer for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your web content developer job on Zippia to find and attract quality web content developer candidates.
   • Use niche websites such as dribbble, authentic jobs, working not working, coroflot.
   • Post a job on free websites.

6. Interview candidates

   Recruiting web content developers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   Sometimes, it's not enough to interview web content developer candidates, so you can ask them to do a test project. If you are not a technical person and don't know what a test project should be, you can use these websites:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new web content developer

   Once you've decided on a perfect web content developer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new web content developer first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a web content developer?