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Usually holidays have Americans tossing one back.
Christmas, Thanksgiving, and the Fourth are all big drinking days. However, so too are other pressing events.
Just like you personally might celebrate a work triumph with a beer (or nurse your sorrows with a cocktail), many Americans react to national events with booze to celebrate- or commiserate.
We analyzed Google Trends data to find out what states reached for the liquor on Election Night.
The results? The Northeast might be nursing a hangover today.
Most Interesting Findings
- Rhode Island was the #1 state looking for some hard liquor on Election Night
- After Rhode Island, New Hampshire and Massachusetts were pouring one (or more) back
- The states that were the least interested in drinking the night away? Louisiana, North Carolina, and Iowa
- Other related searches include, “liquor stores that deliver” and “liquor store near me open right now”
- Interest in drinking the night away was substantially higher in top states than bottom ones
- For example, Rhode Islanders were 99x more likely to search for nearby liquor stores than Louisiana
The Drunkest States On Election Night
- Rhode Island
- New Hampshire
- New York
Keep scrolling to see a full ranked list of the states that might be googling “hangover cures” today.
How We Determined This
This one was fairly simple. We turned to Google Trends to find which states saw the biggest increase in search traffic for ‘liquor stores near me” within the past 24 hours. The keyword overall saw a sharp increase in traffic from folks looking for liquor stores near them.
Odds are pretty good if you’re googling liquor stores near me on Election Night, you’re looking for some liquor to drink on Election Night. Related searches include liquor stores that deliver, liquor store near me open right now, and large liquor stores. So, people want it quick, they want variety, and a lot of them may have already started drinking and can’t get it themselves.
Overall, this only measures interest and intent in drinking liquor. So, there is a possibility the other states were drowning their sorrows more slowly with beer, or prepared in advanced for their drunken Tuesday.
It’s a shame Election Day Is a Tuesday
Judging by the sharp increase in people googling for liquor stores near them, a lot of people were indulging in a lot more alcohol than your average Tuesday.
If they work 9-to-5, that makes for a rough workday Wednesday!
Overall, this data doesn’t tell us whether the drinkers were celebrating, mourning, or somewhere in the middle. We don’t know whether they were rooting for Trump or Biden (We’ll leave that to the political pundits.)
Similarly, we don’t know if they were alone or having an Election Night Watch Party. All we know is people sure were drinking a lot- and in some states they were drinking quite a bit more than others.
The Drunkest States On Election Night, From Drunkest To Most Sober