33 Trending Streaming Statistics [2023]: Video And Music Streaming Services Trends And Projections

By Sky Ariella
Nov. 13, 2022
Fact Checked
Cite This Webpage Zippia. "33 Trending Streaming Statistics [2023]: Video And Music Streaming Services Trends And Projections" Zippia.com. Nov. 13, 2022, https://www.zippia.com/advice/streaming-statistics/

Research Summary. Since the pandemic began, various video streaming services have comforted many Americans like a warm blanket. This is abundantly clear when looking into the massive spike in streaming service users and revenue over the past five years.

  • 83% of Americans have at least one streaming subscription as of 2022

  • The average American subscriber has four paid streaming services

  • U.S. video streaming apps reached a revenue of $24.1 billion in 2020

  • The #1 paid-for video streaming service in the world is Netflix, with 209 million subscribers worldwide

  • In 2021, Netflix spent $18.92 billion ($46.5% of their yearly budget) on original content

  • The most popular free (and paid) video streaming service in the world is YouTube, with over 2.6 billion active users

  • The streaming service industry is projected to reach a revenue of $100 billion by 2025

For further analysis, we broke down the data in the following ways:
Music | Demographic | Trends and Projections
The average American subscribes to four streaming services

Video Streaming Statistics by Company

  • The top video streaming apps are YouTube, Amazon Prime Video, Netflix, HBO Max, Disney+, Hulu, Apple TV+, ITV Hub, BBC iPlayer, Peacock.

    These streaming services have billions of users collectively.

    YouTube alone has more than 2.6 billion active users, followed by:

    • Amazon Prime Video with 200 million users

    • Netflix with 195 million users

    • HBO Max with 73.8 million users

    • Disney+ with 70 million users

    • Hulu with 45.3 million users

    • Apple TV+ with 40 million users

    • ITV Hub with 30 million users

    • BBC iPlayer with 10.7 million users

    • Peacock with 9 million users

  • YouTube has 126 million unique users every month in the United States.

    This makes YouTube the most popular video streaming service in the U.S. by far.

  • YouTube has over 3 million paid subscribers as of 2020.

    Additionally, YouTube’s ad revenue reached $5 billion in the same year. An increase of 32%.

  • According to one survey, approximately 52% of Americans have a Netflix subscription as of 2020.

    Alternatively, 11% of Americans once had a Netflix account but no longer have an account.

  • In 2021, Netflix got 18.2 million new subscribers worldwide.

    That sounds like a lot of new customers, but it’s actually pretty bad for Netflix. It’s the worst new subscriber count they’ve had in the past five years. In comparison, Netflix brought in 36 million new subscribers in 2020.

  • There are 75 million Netflix subscribers in just the United States and Canada.

    These North American countries make up the most significant percentage of Netflix users globally.

Music Streaming Statistics

  • In 2020, music streaming revenues reached 13.4 billion USD globally

  • 83% of music industry revenue comes from streaming as of 2020

  • There are 180 million paid Spotify subscribers as of 2021

  • There are 78 million paid Apple Music subscribers as of 2021

  • There are over 55 million paid Amazon Music subscribers as of 2020

  • There are 50 million paid YouTube Premium and Music Subscribers as of 2021

Video Streaming Statistics by Demographics

  • As of December 2021, 85% of U.S. households have access to a video streaming service.

    Translating to 109.4 million American households with access to video streaming services. After two quarters of decline, this percentage jumped two points since the previous year.

  • According to one survey, 70% of millennials (18-34) use video streaming services.

    Comparatively, only 49% of baby boomers (aged 65 and over) had access to at least one streaming service. In general, older generations tend to use video streaming services much less than younger people.

  • In 2015, video streaming app revenue in the United States was $7.1 billion

  • Between 2015 and 2020, video streaming app revenue increased by 239%, from $7.1 billion to $24.1 billion

  • The average American subscriber has three video streaming services

  • 16% of American households said they used at least one streaming service every day in 2015. Five years later, in 2020, 75% of American households use video streaming services daily

  • In 2015, music streaming revenue reached the milestone of $2 billion. Five years later, music streaming revenue was $13.4 billion in 2020.

Streaming Statistics FAQ

  1. What is the most used streaming service?

    The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021. The most used free streaming service is YouTube, with 2.6 billion active users in 2022 and revenue of $8.6 billion in 2021.

    However, blunders at Netflix in the summer of 2022 could be indicative of a shift in the streaming market. Additionally, funding big-budget shows like the Rings of Power signify that Amazon Prime Video is attempting to usurp Netflix as the most used streaming service.

  2. What is the most profitable streaming service?

    The most profitable streaming service is Netflix, with annual revenue of $30 million. This is perhaps unsurprising, given that Neflix makes up 21% of the total streaming service market share. Though, Amazon Prime Video is catching up at 19%.

  3. What is the fastest-growing streaming service?

    The fastest-growing streaming service of 2022 is Paramount+ because they’ve gained the most subscribers in the shortest time. In Q3 of 2022 alone Paramount+ added 4.6 million new subscribers. Comparably, the largest streaming service in the world (Netflix) only added 2.4 million subscribers in Q3 of 2022.

  4. How much time do Americans spend watching streaming services each day?

    Americans spend 8 hours per day watching streaming services on average. That means the typical American spends one-third of their day watching videos on streaming services.


While Americans have always loved watching TV, the diversity of emerging streaming services has allowed the United States to really indulge in screen time. Video streaming services like Netflix, YouTube, Hulu, and HBO Max have grown enormously in a very short period. This trend is true of music streaming services like Spotify and Apple Music.

Only a few years ago, in 2015, 16% of American households used at least one streaming service daily. In 2020, that percentage had made a massive jump to 75% of American households using video streaming services.

Music streaming services reached a revenue milestone of $2 billion in 2015. Only five years later, in 2020, music streaming revenue totaled $13.4 billion.

Today, there are over 200 video streaming services, and 523.9 million people worldwide subscribe to a music streaming service. So far, it seems as though the streaming industry will only continue to grow larger as time goes on.


  1. Deloitte. Digital Media Trends 15th Edition – Press Release | Deloitte US. Accessed on March 24, 2022

  2. eMarketer. Netflix throws itself further into original content – Insider Intelligence Trends, Forecasts & Statistics. Accessed on March 24, 2022

  3. TV Technology. Streaming Industry to Cross $100B in Revenue by 2025 (Report) | TV Tech. Accessed on March 24, 2022

  4. Statistica. • US YouTube reach by age group 2020 | Statista. Accessed on March 24, 2022

  5. Statistica. Share of adults with a Netflix subscription in the United States as of March 2020. Accessed on March 24, 2022

  6. Business of Apps. Video Streaming App Revenue and Usage Statistics (2022). Accessed on March 24, 2022

  7. Fierce Video. Google says YouTube TV has over 3M paid subscribers | Fierce Video. Accessed on March 24, 2022

  8. Gadget 360. Netflix Sees Disappointing Subscriber Growth in Q4 2021, Adds 8.3 Million Users Worldwide | Entertainment News. Accessed on March 24, 2022

  9. Statistica. • Netflix subscribers count in the US 2021 | Statista. Accessed on March 24, 2022

  10. Statistica. • Global music streaming revenue 2020 | Statista. Accessed on March 24, 2022

  11. Statistica. Music Streaming – Statistics & Facts | Statista. Accessed on March 24, 2022

  12. Hollywood Reporter. Spotify Hits 180M Paying Subscribers Amid Joe Rogan Protests. Accessed on March 24, 2022

  13. 9to5 Mac. Apple Music is the second most used music streaming service – but still far behind Spotify. Accessed on March 24, 2022

  14. The Verge. YouTube reports having 50 million Premium and Music subscribers – The Verge. Accessed on March 24, 2022

  15. 9to5 Mac. Amazon Music subscriber numbers revealed vs Apple Music – 9to5Mac. Accessed on March 24, 2022

  16. Kantar. 85% of US households have a video subscription service. Accessed on March 24, 2022

  17. Statistica. • Subscriptions to streaming services in the US by age 2019 | Statista. Accessed on March 24, 2022

  18. Fierce Video. Over three-quarters of US households subscribe to a streaming service | Fierce Video. Accessed on March 24, 2022

  19. Statistica. • Netflix: quarterly revenue 2021 | Statista. Accessed on March 24, 2022

  20. Business Insider. The best streaming services you can sign up for in 2022. Accessed on March 24, 2022

  21. Vindicia. How many streaming video services does the average person subscribe to? | Vindicia. Accessed on March 24, 2022

  22. Indie Wire. The Average American Is Streaming 8 Hours of Content Daily — Report | IndieWire. Accessed on March 24, 2022

  23. Flixed. The Complete List of Streaming Services in 2022 – 200+ Services | Flixed. Accessed on March 24, 2022

  24. Tech Crunch. Spotify still tops other music services, but its market share declined | TechCrunch. Accessed on March 24, 2022

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.


Sky Ariella

Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Related posts