ALIPHCOM history

In 2004 Jawbone, as the company was most commonly called, released its first headset, a Bluetooth-driven device created by chief designer Yves Béhar to hang on the wearer’s ear and communicate with the wearer’s mobile phone.

In June 2007, Aliph announced the arrival of its Jawbone Bluetooth headphones, with Noise Shield noise cancellation, to 157 Apple Stores.

Later came Jawbone 2 and Jawbone Prime in 2009, which CNET called "a very modern headset with a perfect fit, which also offered better noise cancellation and better wind noise management than its predecessor."

First came Jambox in 2010, and fortune smiled again because the speaker was one of its best selling products.

In November 2011 Jawbone released UP—a computerized bracelet and mobile application that was designed to track and log its wearer’s movements, sleep cycles, and food intake.

UP was rereleased in November 2012 and soon became a leader in the activity-tracker industry.

The third generation of physical activity trackers, the dubbed Up 3, began bringing problems to the company in 2014.

The IDC firm ranked Jawbone as the fifth largest wearable manufacturer with 4.4% of the market, for the first quarter of 2015.

For 2016, while Fitbit sent 22.3 million devices to its customers, and Jawbone sent less than 20% of that figure.