How to hire a brand coordinator

How to hire a brand coordinator, step by step

Here's a step-by-step brand coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a brand coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new brand coordinator
• Step 8: Go through the hiring process checklist

What does a brand coordinator do?

Post a brand coordinator job for free, promote it for a fee

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1. Identify your hiring needs

   Before you post your brand coordinator job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a brand coordinator for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect brand coordinator also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of brand coordinators and their corresponding salaries.

   Type of Brand Coordinator	Description	Hourly rate
   Brand Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$16-29
   Research Internship	A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn... Show more	$12-28
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Sales Floor
   • PowerPoint
   • Brand Management
   • Sales Associates
   • Digital Marketing
   • Visual Standards
   • Store Management
   • Brand Marketing
   • Regular Communication
   • Customer Service
   • Instagram
   • Retail Store
   • Twitter

   Check all skills

   Responsibilities:

   • Maintain corporate website, SEO, produce company newsletter, and manage PPC campaigns associate with search engine placement.
   • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
   • Create efficient programs that exceed goals in ROI.
   • Maintain and update company website + Facebook page.
   • Maintain good relationships with vendors and enhance ROI after every activity.
   • Design and develop presentations, including PowerPoint presentations for quarterly board meetings and marketing plans.

   More brand coordinator duties

3. Make a budget

   Including a salary range in your brand coordinator job description helps attract top candidates to the position. A brand coordinator salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a brand coordinator in Nebraska may be lower than in Delaware, and an entry-level brand coordinator usually earns less than a senior-level brand coordinator. Additionally, a brand coordinator with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average brand coordinator salary

   $45,983yearly

   $22.11 hourly rate

   ---

   Entry-level brand coordinator salary

   $34,000 yearly salary

   Updated December 19, 2025

   Average brand coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$59,957	$29
   2	California	$51,219	$25
   3	New Jersey	$51,083	$25
   4	New York	$49,485	$24
   5	Texas	$47,811	$23
   6	Colorado	$43,679	$21
   7	Massachusetts	$43,439	$21
   8	Georgia	$43,344	$21
   9	Virginia	$43,206	$21
   10	Illinois	$43,040	$21
   11	Nevada	$42,699	$21
   12	North Carolina	$42,523	$20
   13	Pennsylvania	$41,577	$20
   14	Tennessee	$40,111	$19
   15	Florida	$39,349	$19
   16	Ohio	$38,545	$19
   17	Nebraska	$36,169	$17
   18	Kansas	$34,967	$17
   19	Oklahoma	$34,437	$17

   Average brand coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	VF	$69,883	$33.60	5
   2	Saatchi & Saatchi Wellness	$56,725	$27.27
   3	NBCUniversal	$53,976	$25.95	12
   4	Sony Pictures	$52,477	$25.23	1
   5	Food City	$49,786	$23.94	7
   6	Learfield	$49,381	$23.74	4
   7	ADL SERVICES	$49,138	$23.62
   8	System One	$48,515	$23.32	8
   9	Las Vegas Sands	$48,334	$23.24
   10	Paramount	$47,957	$23.06	7
   11	Beck's Hybrids	$47,769	$22.97
   12	Decoded Advertising	$47,666	$22.92
   13	Live Nation Entertainment	$47,531	$22.85	20
   14	Recall Holdings	$47,472	$22.82	1
   15	Nas	$47,472	$22.82
   16	Prominence Advisors	$47,173	$22.68
   17	Robert Half	$46,908	$22.55	29
   18	Beanstalk	$46,520	$22.37
   19	Eastridge Workforce Solutions	$45,667	$21.96
   20	House of Blues	$43,970	$21.14

4. Writing a brand coordinator job description

   A good brand coordinator job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a brand coordinator job description:

   Brand coordinator job description example

   The BRAND + COMMUNITY COORDINATOR will work to develop, manage and streamline the WBIR brand. They will partner with the Director of Marketing and other department heads to conduct ongoing brand analysis, spearhead brand education initiatives within the station, and ensure all WBIR products and community projects are aligned with the brand.
   
   One of the most important aspects of the WBIR brand is its engagement in and service to East Tennessee. This person will work with our non-profit partners to facilitate opportunities for the station to make a meaningful impact on our community. They will be bold in their conception and execution of these events and initiatives.
   
   The Brand + Community Coordinator is highly organized and able to manage multiple projects at once. They have a deep understanding of the WBIR brand and strive to evolve that brand as it responds to an ever-changing environment. This person displays peak professionalism when engaging with community leaders and always represents the WBIR brand well.
   Responsibilities:
   
   * Partner with the Director of Marketing to execute brand initiatives both internally and externally
   * Serve as the WBIR Brand Ambassador to the community and foster partnerships with local non-profit organizations
   * Ideate big, bold community campaigns and activations that make a meaningful impact on East Tennessee
   * Lead Community Engagement committee to pursues new opportunities and evaluates TEGNA Foundation grant applications
   * Document, track, and maintain detailed project records and present yearly community engagement report to staff
   * Manage event sponsorships and oversee contracts for those partnerships
   * Spearhead onboarding process and brand education opportunities for staff
   * Work with Marketing Director to develop station brand guidelines and oversee governance
   * Manage promotional strategy on a daily basis to ensure the best possible placement for WBIR promotions/PSAs on log
   
   Job Requirements:
   
   Requirements:
   
   * 1-3 years in marketing, brand management or community relations
   * Ability to execute large scale events, multi-task and adhere to deadlines
   * Attention to detail
   * An attitude that demonstrates a "growth mindset" and team mentality
   * A standard of excellence for themselves and others
   
   Travel: Rarely: less than 10%
   
   Work Environment Set: Office: normally performed in a typical interior/office environment
   
   Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.
   
   About TEGNA
   
   TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit
   
   URL blocked - click to apply
   
   .
   
   TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.
   
   EEO statement:
   
   TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
   
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5. Post your job

   There are a few common ways to find brand coordinators for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find brand coordinator candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting brand coordinators requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new brand coordinator

   Once you've decided on a perfect brand coordinator candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new brand coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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