How to hire a content coordinator

How to hire a content coordinator, step by step

Here's a step-by-step content coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a content coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new content coordinator
• Step 8: Go through the hiring process checklist

What does a content coordinator do?

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1. Identify your hiring needs

   The content coordinator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect content coordinator also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of content coordinators.

   Type of Content Coordinator	Description	Hourly rate
   Content Coordinator	Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.	$15-33
   Digital Media Internship	In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages... Show more	$11-19
   Social Media Internship	In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Content
   • Digital Marketing
   • Web Content
   • Instagram
   • Video Content
   • Facebook
   • Twitter
   • PowerPoint
   • Content Creation
   • WordPress
   • Content Strategy
   • Google Analytics
   • Proofreading
   • Content Development

   Check all skills

   Responsibilities:

   • Conceptualize, create, and currently manage YouTube channel.
   • Manage and modify HTML code to update company CMS on daily basis.
   • Launch and manage four Instagram profiles that garner a total of 21K followers and counting.
   • Manage daily social marketing initiatives for CPTV by tweeting promotions and updating the Facebook page.
   • Monitor and manage campaign social media platforms such as Facebook and YouTube for content, security threats, and voter interaction.
   • Add dynamic functionality to existing static site using XML, PHP, Javascript, CSS, and MySQL.3.

   More content coordinator duties

3. Make a budget

   Including a salary range in your content coordinator job description helps attract top candidates to the position. A content coordinator salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a content coordinator in Alabama may be lower than in Washington, and an entry-level content coordinator usually earns less than a senior-level content coordinator. Additionally, a content coordinator with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average content coordinator salary

   $47,370yearly

   $22.77 hourly rate

   ---

   Entry-level content coordinator salary

   $32,000 yearly salary

   Updated January 21, 2026

   Average content coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$73,594	$35
   2	California	$63,058	$30
   3	Alaska	$61,636	$30
   4	Connecticut	$56,222	$27
   5	District of Columbia	$54,483	$26
   6	New York	$52,361	$25
   7	Colorado	$51,977	$25
   8	Arizona	$51,563	$25
   9	Minnesota	$49,929	$24
   10	Idaho	$49,613	$24
   11	Hawaii	$49,433	$24
   12	Rhode Island	$48,126	$23
   13	Illinois	$45,615	$22
   14	Virginia	$45,567	$22
   15	Nevada	$44,982	$22
   16	Michigan	$44,492	$21
   17	Nebraska	$43,676	$21
   18	Montana	$40,971	$20
   19	Wisconsin	$39,615	$19
   20	Texas	$39,411	$19

   Average content coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	NVIDIA	$74,692	$35.91	2
   2	BISSELL	$65,722	$31.60
   3	Dimeo Construction	$64,787	$31.15
   4	Uline	$64,295	$30.91
   5	Central Garden & Pet	$61,576	$29.60	1
   6	SiriusXM	$59,427	$28.57	2
   7	Advanced Systems Group	$59,156	$28.44
   8	National Renewable Energy Laboratory	$58,591	$28.17
   9	NBCUniversal	$57,685	$27.73	45
   10	AEG	$56,587	$27.21	13
   11	Univision Communications	$56,439	$27.13	16
   12	Wells Fargo	$56,240	$27.04	2
   13	University of Massachusetts Medical School	$55,672	$26.77
   14	Sony Pictures	$55,658	$26.76	2
   15	Summit Funding	$55,178	$26.53
   16	World Travel Holdings	$54,334	$26.12
   17	Sidwell Friends School	$54,299	$26.11
   18	Bosch USA	$54,187	$26.05
   19	Kenneth Copeland Ministries	$53,737	$25.84
   20	University of Alaska	$53,368	$25.66	6

4. Writing a content coordinator job description

   A content coordinator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a content coordinator job description:

   Content coordinator job description example

   We are looking for a Content Strategy Coordinator to join our team full-time. As Content Strategy Coordinator, you will be responsible for developing and executing content strategy for our client’s website projects. If you understand how content informs web development and design and can identify patterns of content and how to organize them, then we’d love to have you join our team.
   
   The ideal candidate will provide tactical and strategic support to our content strategy team. You will act as a client advocate by digging into their business goals and user needs and translating them into content recommendations. You feel comfortable performing content audits, digging into analytics and providing recommendations informed by data. You also stay informed on content strategy best practices.
   
   This is a full-time position that reports directly to the Manager of Digital Strategy. You will be supporting projects that directly impact the lives of others and you’ll be a big part of our continued growth and our client’s success.
   Job Responsibilities Create in-depth content inventories for website redesign projects Perform competitive analysis of the client’s website or social channels Organize and identify web content patterns, elements and information architectures Help with content transfer for assigned website redesign projects Train clients on our tools, processes and CMS platforms for assigned projects Create training manuals or documents Assist with the pre-launch process for assigned redesign projects including redirects, content review, content updates, etc. Ongoing content management for clients Provide input on website redesign or digital marketing projects What We’re Looking For To be a great fit for this role, you should have: 1 - 2 years demonstrated experience in content strategy or website management Experience using analytics tools like Google Analytics Knowledge of writing for web best practices. Copywriting experience is desirable, but not required Strong communication skills with the ability to educate and inform stakeholders and internal teams Ability to foster collaborative relationships with key external stakeholders and are capable of working effectively and respectfully with a diverse group of people
   How We Work Projects occasionally may fly solo, but more often than not, you will collaborate with other team members for work assigned. We routinely bounce between text chat, video chat, screen sharing, and phone calls, so being available for a quick chat or a meeting is desirable. While there may be reasons to work slightly different hours than the rest of the team, you do need to keep communication levels high and be available for internal and client meetings as well as planning sessions.
   Where We Work We’re headquartered in downtown Tacoma, WA, but right now we’re all working remotely due to an office renovation. While the office will open fully in a few months, we know that remote work is here to stay. Even before the pandemic hit, we had employees that primarily worked remotely and would pop into the office every once in a while. While we’d love to have you in person at our office, we know that just might not be possible. As long as you live in the state of Washington, we’re happy to have you join our team remotely.
   Who You Are You have a passion for content strategy and connecting people with businesses. You enjoy telling stories and know how to connect with the right audience. You’re on top of emerging digital and social trends and anticipate how to apply that to client goals.
   You’re most likely a digital marketer with a few years of experience or have equivalent experience outside of a traditional job. If you have a passion for creating digital strategies and digging into data and sharing our values, we’d love to hear from you.
   Who We Are SiteCrafting is a full-service digital agency. Our mission is to craft digital experiences that inspire, empower, and delight. Our team of project managers, designers, developers, usability experts, and web strategists have been crafting award-winning web projects since 1998. We are based in downtown Tacoma, WA, and currently have over 35 full-time employees that support clients across a wide variety of industries.
   Equal Opportunity Employer SiteCrafting is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. SiteCrafting makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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5. Post your job

   To find the right content coordinator for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with content coordinators they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit content coordinators who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your content coordinator job on Zippia to find and attract quality content coordinator candidates.
   • Use niche websites such as pr news job board, pr council, prsa job center, hoojobs.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit content coordinators, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new content coordinator

   Once you've found the content coordinator candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new content coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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