What does a database marketing manager do?
Database marketing manager responsibilities
Here are examples of responsibilities from real database marketing manager resumes:
- Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Customize SalesForce to streamline daily sales rep activity.
- Administer Marketo and Salesforce to support marketing needs.
- Develop a standard ROI calculation to analyze event effectiveness.
- Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
- Maintain official company page on Facebook page to facilitate interaction among existing and potential customers.
- Create client segmentation profiles and improve ROI of direct marketing communications by refining the targeting strategy.
- Contact customers through phone, email & Facebook to encourage additional sales, maintain customer relationships and ensure customer satisfaction.
- Assist in the design and copywriting of event invitations and collateral.
- Update and maintain unique landing pages for direct programs, including copywriting and layout.
- Initiate first-ever SEM campaign and interactive promotion.
- Leverage consumer insights specific to key sales channels to redesign field marketing materials.
Database marketing manager skills and personality traits
We calculated that 20% of Database Marketing Managers are proficient in Digital Marketing, Marketing Campaigns, and CRM. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Database Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 20%
Performed or facilitated training for staff including website management, website optimization, effective communications with the customers through digital marketing.
- Marketing Campaigns, 7%
Implemented a campaign strategy database review process to ensure consistent organization-wide tracking of marketing campaigns and customer targeting activities.
- CRM, 6%
Participated in bi-monthly internal CRM steering committee as a representative of marketing business users Inside Sales Associate Manager.
- Email Marketing, 4%
Developed/implemented direct mail and email marketing plans in correlation with property marketing strategy.
- Salesforce, 4%
Customized SalesForce to streamline daily sales rep activity.
- Tableau, 4%
Developed and deployed quality T-SQL codes, store procedures, and queries, and provided data reports by Tableau.
Most database marketing managers use their skills in "digital marketing," "marketing campaigns," and "crm" to do their jobs. You can find more detail on essential database marketing manager responsibilities here:
Creativity. To carry out their duties, the most important skill for a database marketing manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Database marketing managers often use creativity in their day-to-day job, as shown by this real resume: "collaborated with offer and creative management teams to create highly responsive direct marketing and outbound telemarketing campaigns. "
Interpersonal skills. Many database marketing manager duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a database marketing manager will need this skill often in their role. This resume example is just one of many ways database marketing manager responsibilities rely on interpersonal skills: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. database marketing managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to database marketing manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." A database marketing manager resume example shows how organizational skills is used in the workplace: "demonstrated strong project management, organizational and facilitation skills. "
Analytical skills. A big part of what database marketing managers do relies on "analytical skills." You can see how essential it is to database marketing manager responsibilities because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical database marketing manager tasks: "conducted segmentation and data quality analysis and presented findings to aws senior leadership team. "
Communication skills. Another crucial skill for a database marketing manager to carry out their responsibilities is "communication skills." A big part of what database marketing managers relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to database marketing manager duties can be seen in an example from a database marketing manager resume snippet: "provided data to marketing communication managers for campaign analysis, determining best relevancy and combination of factors affecting the particular campaign. "
The three companies that hire the most database marketing managers are:
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Compare different database marketing managers
Database marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While similarities exist, there are also some differences between database marketing managers and senior manager of marketing. For instance, database marketing manager responsibilities require skills such as "tableau," "sas," "e-mail campaigns," and "data analysis." Whereas a senior manager of marketing is skilled in "integrated marketing," "project management," "sr," and "patients." This is part of what separates the two careers.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, database marketing managers make the biggest average salary, $119,200, in the technology industry.The education levels that senior managers of marketing earn slightly differ from database marketing managers. In particular, senior managers of marketing are 1.9% more likely to graduate with a Master's Degree than a database marketing manager. Additionally, they're 0.0% less likely to earn a Doctoral Degree.Database marketing manager vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Each career also uses different skills, according to real database marketing manager resumes. While database marketing manager responsibilities can utilize skills like "salesforce," "tableau," "database marketing," and "sas," heads of marketing use skills like "integrated marketing," "google analytics," "content strategy," and "brand management."
Heads of marketing may earn a higher salary than database marketing managers, but heads of marketing earn the most pay in the media industry with an average salary of $134,857. On the other hand, database marketing managers receive higher pay in the technology industry, where they earn an average salary of $119,200.heads of marketing earn similar levels of education than database marketing managers in general. They're 2.6% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Database marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
The required skills of the two careers differ considerably. For example, database marketing managers are more likely to have skills like "tableau," "sas," "e-mail campaigns," and "data analysis." But a manager, field marketing is more likely to have skills like "integrated marketing," "project management," "b2b marketing," and "demand generation."
Managers, field marketing earn the highest salary when working in the technology industry, where they receive an average salary of $100,565. Comparatively, database marketing managers have the highest earning potential in the technology industry, with an average salary of $119,200.When it comes to education, managers, field marketing tend to earn lower degree levels compared to database marketing managers. In fact, they're 7.8% less likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.Database marketing manager vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Even though a few skill sets overlap between database marketing managers and marketing supervisors, there are some differences that are important to note. For one, a database marketing manager might have more use for skills like "crm," "email marketing," "salesforce," and "tableau." Meanwhile, some responsibilities of marketing supervisors require skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll. "
In general, marketing supervisors earn the most working in the retail industry, with an average salary of $77,363. The highest-paying industry for a database marketing manager is the technology industry.In general, marketing supervisors hold lower degree levels compared to database marketing managers. Marketing supervisors are 7.9% less likely to earn their Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.Types of database marketing manager
Updated January 8, 2025
