What does a digital media coordinator do?

A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

These skill sets are where the common ground ends though. The responsibilities of a digital media coordinator are more likely to require skills like "digital marketing," "digital content," "google analytics," and "wordpress." On the other hand, a job as a public relations associate requires skills like "writing press releases," "fact sheets," "pr campaigns," and "trade publications." As you can see, what employees do in each career varies considerably.

A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

In addition to the difference in salary, there are some other key differences worth noting. For example, digital media coordinator responsibilities are more likely to require skills like "digital marketing," "digital content," "wordpress," and "video content." Meanwhile, a communications associate has duties that require skills in areas such as "customer service," "patients," "administrative tasks," and "photoshop." These differences highlight just how different the day-to-day in each role looks.

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

The required skills of the two careers differ considerably. For example, digital media coordinators are more likely to have skills like "digital content," "wordpress," "video content," and "adobe creative suite." But a marketing communications specialist is more likely to have skills like "seo," "channel marketing," "customer service," and "trade shows."

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

Even though a few skill sets overlap between digital media coordinators and media specialists, there are some differences that are important to note. For one, a digital media coordinator might have more use for skills like "facebook," "digital content," "wordpress," and "digital platforms." Meanwhile, some responsibilities of media specialists require skills like "customer service," "seo," "photography," and "professional development. "