What does a director of analytics do?
A director of analytics is an individual who leads the data analytics and data warehousing departments, as well as overseeing all activities and ensuring alignment with the organization's vision and objectives. Directors of analytics are responsible for promoting data-driven decision making and investment planning across the organization. By leading the data analytics and warehousing teams, directors of analytics must build a profile of data and analytics by providing clear data and analytics stories. They also ensure constant improvement in the professional skills of key personnel by guiding them to execute their duties.
Director of analytics responsibilities
Here are examples of responsibilities from real director of analytics resumes:
- Lead development of new website; manage SEM planning and development of social media strategy.
- Manage: marketing, design and implementation of CRM correspondence for company's direct to consumer e-commerce business.
- Manage the extraction of critical information from decades of data store across multiple systems to support the legal defense.
- Manage a/b and multivariate testing plans for site design and functionality enhancements.
- Manage public relations firm and advertising activities for all DTC marketing initiatives.
- Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
- Provide oversight of production monitoring of data quality and facilitate issue resolution with data producers of data visualization tools, i.e.
- Convert the email team from reactive service group into a proactive CRM communications team.
- Rebrand and launch new member website, collateral, Facebook page, and all member-facing campaigns and programs.
- Produce monthly and quarterly reporting using excel and PowerPoint.
- Revamp executive management dashboards and KPIs to empower data driven business decisions
- Challenge with complete oversight of all marketing communications and creative output.
- Develop management reporting package to address KPI's for individual channel responsibilities.
- Promote internally to orchestrate division-wide marketing initiatives targeting B2B and B2C programs.
- Overhaul senior leadership reports from manual adhoc powerpoints to automate tableau driven system.
Director of analytics skills and personality traits
We calculated that 8% of Directors Of Analytics are proficient in Data Analytics, Python, and Tableau. They’re also known for soft skills such as Creativity, Interpersonal skills, and Analytical skills.
We break down the percentage of Directors Of Analytics that have these skills listed on their resume here:
- Data Analytics, 8%
Direct Private Equity portfolio companies' financial analysis and planning functions including driving results through data analytics and financial modeling.
- Python, 7%
Pulled twitter data using Python through Twitter API and did analysis using SAS text mining tools.
- Tableau, 7%
Distributed 50-user Tableau analytic dashboards and SharePoint spreadsheets for role-specific reporting.
- Visualization, 6%
Provided oversight of production monitoring of data quality and facilitated issue resolution with data producers of data visualization tools, i.e.
- Digital Marketing, 5%
Determine optimal investment across Digital Marketing channels, business development personnel and conferences.
- Healthcare, 5%
Head all technology related undertakings for the M&R HealthCare Economics (HCE) team.
Common skills that a director of analytics uses to do their job include "data analytics," "python," and "tableau." You can find details on the most important director of analytics responsibilities below.
Creativity. To carry out their duties, the most important skill for a director of analytics to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Directors of analytics often use creativity in their day-to-day job, as shown by this real resume: "invented and implemented a multitude of dash-boarding and visualization techniques used to convey campaign and marketing success of digital client initiatives. "
Interpersonal skills. Many director of analytics duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a director of analytics will need this skill often in their role. This resume example is just one of many ways director of analytics responsibilities rely on interpersonal skills: "utilized excellent interpersonal and communication skills to develop and maintain strong professional relationships with customers, vendors and sales representatives. "
Analytical skills. Another skill that relates to the job responsibilities of directors of analytics is analytical skills. This skill is critical to many everyday director of analytics duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "direct analytics, forecasting, c-level reporting, campaign analysis and a-b testing. "
Communication skills. director of analytics responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what directors of analytics do with communication skills on a typical day: "introduced the importance of storytelling and visualization as an integral part of the communication and delivery of data and insights. "
Organizational skills. A commonly-found skill in director of analytics job descriptions, "organizational skills" is essential to what directors of analytics do. Director of analytics responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how director of analytics duties rely on organizational skills in this resume example: "direct responsibility for overseeing and driving business intelligence projects, consistent with organizational vision and goals. "
The three companies that hire the most director of analyticss are:
- The Independent Traveler154 directors of analytics jobs
- Pwc57 directors of analytics jobs
- CoStar Group54 directors of analytics jobs
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Compare different directors of analytics
Director of analytics vs. Vice president, strategy
A vice president of strategy is responsible for delegating and reviewing market target research and assessing the areas that a company should focus on for further development. The position requires strong management and leadership skills to supervise a team of customer research specialists. Other essential skills that a vice president of strategy should possess to accomplish his/her or her responsibilities include knowledge of computer analytic software and data visualization and excellent communication skills. A four-year college degree is the minimum education requirement for the position.
These skill sets are where the common ground ends though. The responsibilities of a director of analytics are more likely to require skills like "data analytics," "python," "tableau," and "power bi." On the other hand, a job as a vice president, strategy requires skills like "analytics," "portfolio," "oversight," and "business strategy." As you can see, what employees do in each career varies considerably.
Vice presidents, strategy really shine in the insurance industry with an average salary of $179,243. Comparatively, directors of analytics tend to make the most money in the pharmaceutical industry with an average salary of $147,426.vice presidents, strategy tend to reach similar levels of education than directors of analytics. In fact, vice presidents, strategy are 2.7% less likely to graduate with a Master's Degree and 3.7% less likely to have a Doctoral Degree.Director of analytics vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
Each career also uses different skills, according to real director of analytics resumes. While director of analytics responsibilities can utilize skills like "data analytics," "python," "tableau," and "visualization," consultant/marketing directors use skills like "customer relationships," "business process," "erp," and "digital transformation."
Consultant/marketing directors may earn a lower salary than directors of analytics, but consultant/marketing directors earn the most pay in the technology industry with an average salary of $124,612. On the other hand, directors of analytics receive higher pay in the pharmaceutical industry, where they earn an average salary of $147,426.In general, consultant/marketing directors achieve lower levels of education than directors of analytics. They're 9.5% less likely to obtain a Master's Degree while being 3.7% less likely to earn a Doctoral Degree.Director of analytics vs. Product management director
A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a director of analytics is likely to be skilled in "data analytics," "python," "tableau," and "healthcare," while a typical product management director is skilled in "product strategy," "cloud," "analytics," and "product roadmap."
Product management directors earn the highest salary when working in the technology industry, where they receive an average salary of $159,020. Comparatively, directors of analytics have the highest earning potential in the pharmaceutical industry, with an average salary of $147,426.product management directors typically earn similar educational levels compared to directors of analytics. Specifically, they're 3.5% less likely to graduate with a Master's Degree, and 5.1% less likely to earn a Doctoral Degree.Director of analytics vs. Senior vice president of marketing
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Types of director of analytics
Updated January 8, 2025
