What does a director of marketing & recruiting do?
A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.
Director of marketing & recruiting responsibilities
Here are examples of responsibilities from real director of marketing & recruiting resumes:
- Launch and manage Facebook and Instagram direct response campaigns.
- Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
- Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
- Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
- Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
- Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.
Director of marketing & recruiting skills and personality traits
We calculated that 57% of Directors Of Marketing & Recruiting are proficient in Digital Marketing, Human Resources, and Linkedin. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors Of Marketing & Recruiting that have these skills listed on their resume here:
- Digital Marketing, 57%
Designed and managed all digital marketing communications collateral including website, all web and social media marketing and email marketing.
- Human Resources, 5%
Partner with Human Resources to identify potential issues and actively participate in confidential resolutions.
- Linkedin, 3%
Developed virtual exposure of the company into various business and social internet markets like LinkedIn, Facebook, and Twitter.
- Recruitment Process, 3%
Developed and coordinated advertising and recruitment process, including cold calls, and informational meetings.
- Business Development, 3%
Promote and foster continued business development opportunities with existing colleges and high schools.
- CRM, 3%
Covered all US time zones from fully equipped home office using company's secure VPN, VoIP and CRM software.
Most directors of marketing & recruiting use their skills in "digital marketing," "human resources," and "linkedin" to do their jobs. You can find more detail on essential director of marketing & recruiting responsibilities here:
Analytical skills. The most essential soft skill for a director of marketing & recruiting to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a director of marketing & recruiting resume shows how their duties depend on analytical skills: "full life cycle recruiting for top marketing professionals at vistaprint through cold calling, data gathering on competitors and networking. "
Communication skills. Many director of marketing & recruiting duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director of marketing & recruiting will need this skill often in their role. This resume example is just one of many ways director of marketing & recruiting responsibilities rely on communication skills: "set daily appointments via cold calling, in-person communication, and email messages. "
Creativity. directors of marketing & recruiting are also known for creativity, which are critical to their duties. You can see how this skill relates to director of marketing & recruiting responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A director of marketing & recruiting resume example shows how creativity is used in the workplace: "constructed and implemented a customized crm to establish formal business creative & innovative design process and automate workflows to maximize productivity. "
Interpersonal skills. director of marketing & recruiting responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what directors of marketing & recruiting do with interpersonal skills on a typical day: "develop sales and marketing strategy manage social media manage and develop marketing collateral relationship building strong interpersonal skills branding networking"
Organizational skills. Another crucial skill for a director of marketing & recruiting to carry out their responsibilities is "organizational skills." A big part of what directors of marketing & recruiting relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to director of marketing & recruiting duties can be seen in an example from a director of marketing & recruiting resume snippet: "established and promoted graduate programs in computer information science and organizational leadership. "
The three companies that hire the most director of marketing & recruitings are:
- Randstad North America, Inc.35 directors of marketing & recruiting jobs
- Touro College2 directors of marketing & recruiting jobs
- Preferred Home Health Care2 directors of marketing & recruiting jobs
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Compare different directors of marketing & recruiting
Director of marketing & recruiting vs. Group director
A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.
There are some key differences in the responsibilities of each position. For example, director of marketing & recruiting responsibilities require skills like "linkedin," "recruitment process," "crm," and "ui." Meanwhile a typical group director has skills in areas such as "oversight," "healthcare," "project management," and "process improvement." This difference in skills reveals the differences in what each career does.
Group directors really shine in the finance industry with an average salary of $169,482. Comparatively, directors of marketing & recruiting tend to make the most money in the insurance industry with an average salary of $55,007.group directors tend to reach higher levels of education than directors of marketing & recruiting. In fact, group directors are 7.3% more likely to graduate with a Master's Degree and 0.5% more likely to have a Doctoral Degree.Director of marketing & recruiting vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
In addition to the difference in salary, there are some other key differences worth noting. For example, director of marketing & recruiting responsibilities are more likely to require skills like "digital marketing," "human resources," "linkedin," and "recruitment process." Meanwhile, a consultant/marketing director has duties that require skills in areas such as "project management," "healthcare," "customer relationships," and "business process." These differences highlight just how different the day-to-day in each role looks.
Consultant/marketing directors may earn a higher salary than directors of marketing & recruiting, but consultant/marketing directors earn the most pay in the technology industry with an average salary of $124,612. On the other hand, directors of marketing & recruiting receive higher pay in the insurance industry, where they earn an average salary of $55,007.In general, consultant/marketing directors achieve higher levels of education than directors of marketing & recruiting. They're 6.4% more likely to obtain a Master's Degree while being 0.5% more likely to earn a Doctoral Degree.Director of marketing & recruiting vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a director of marketing & recruiting is likely to be skilled in "human resources," "recruitment process," "ui," and "recruitment efforts," while a typical marketing lead is skilled in "project management," "integrated marketing," "healthcare," and "digital transformation."
Marketing leads earn the best pay in the technology industry, where they command an average salary of $118,478. Directors of marketing & recruiting earn the highest pay from the insurance industry, with an average salary of $55,007.marketing leads typically earn similar educational levels compared to directors of marketing & recruiting. Specifically, they're 2.0% more likely to graduate with a Master's Degree, and 1.3% more likely to earn a Doctoral Degree.Director of marketing & recruiting vs. Manager/marketing director
Types of director of marketing & recruiting
Updated January 8, 2025
