What does a director, online marketing do?
Director, online marketing responsibilities
Here are examples of responsibilities from real director, online marketing resumes:
- Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
- Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
- Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
- Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
- Implement highly successful Facebook advertising for mission-critical projects.
- Establish ROI and feasibility analysis for high-value commercial developments.
- Develop several widgets to calculate estimate retirement savings and estimate retirement age using javascript and HTML forms.
- Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
- Design graphic user interfaces, page templates, and navigation for all external sites and intranet.
- Develop company intranet to streamline access to documents, procedures and e-mail base submission forms
Director, online marketing skills and personality traits
We calculated that 17% of Directors, Online Marketing are proficient in Website Traffic, Email Campaigns, and Content Strategy. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors, Online Marketing that have these skills listed on their resume here:
- Website Traffic, 17%
Managed successful SEO/SEM initiative that lead to an increase of 30% in website traffic within the first quarter after launch.
- Email Campaigns, 7%
Developed internet marketing plans including PPC advertising, search engine optimization and email campaigns.
- Content Strategy, 7%
Devised web content strategy and influenced web editorial; managed daily editorial calendar, optimized headlines for search and social.
- Google Analytics, 5%
Utilized Google Analytics for in-depth traffic analysis and website functionality.
- Digital Marketing, 5%
Work with digital marketing agency to develop online advertising plans and establish individualized volume and revenue targets.
- Marketing Campaigns, 4%
Led the strategy and implementation of multiple simultaneous online marketing campaigns.
Common skills that a director, online marketing uses to do their job include "website traffic," "email campaigns," and "content strategy." You can find details on the most important director, online marketing responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a director, online marketing to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Directors, online marketing often use analytical skills in their day-to-day job, as shown by this real resume: "collaborated with fulfillment & database systems, creative services, and web team, paid search, seo and affiliate marketing. "
Communication skills. Another soft skill that's essential for fulfilling director, online marketing duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a director, online marketing resume, here's how directors, online marketing can utilize communication skills in their job responsibilities: "mastermind behind a comprehensive content marketing strategy for digital communications and engagement. "
Creativity. Another skill that relates to the job responsibilities of directors, online marketing is creativity. This skill is critical to many everyday director, online marketing duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "collaborate with the creative team to translate user experience requirements into brand appropriate designs. "
Organizational skills. A big part of what directors, online marketing do relies on "organizational skills." You can see how essential it is to director, online marketing responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical director, online marketing tasks: "steered organizational restructure to build 28-member team to drive business development and marketing initiatives. "
The three companies that hire the most director, online marketings are:
- HarperCollins2 directors, online marketing jobs
- Wayfair1 directors, online marketing jobs
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Compare different directors, online marketing
Director, online marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
There are some key differences in the responsibilities of each position. For example, director, online marketing responsibilities require skills like "website traffic," "content strategy," "google analytics," and "search engine optimization." Meanwhile a typical marketing vice president has skills in areas such as "analytics," "seo," "integrated marketing," and "crm." This difference in skills reveals the differences in what each career does.
Marketing vice presidents tend to make the most money working in the retail industry, where they earn an average salary of $178,047. In contrast, directors, online marketing make the biggest average salary, $130,098, in the technology industry.marketing vice presidents tend to reach similar levels of education than directors, online marketing. In fact, marketing vice presidents are 2.1% more likely to graduate with a Master's Degree and 0.3% more likely to have a Doctoral Degree.Director, online marketing vs. Manager/marketing director
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
In addition to the difference in salary, there are some other key differences worth noting. For example, director, online marketing responsibilities are more likely to require skills like "website traffic," "content strategy," "digital marketing," and "marketing campaigns." Meanwhile, a manager/marketing director has duties that require skills in areas such as "customer service," "market research," "payroll," and "r." These differences highlight just how different the day-to-day in each role looks.
Managers/marketing director earn a lower average salary than directors, online marketing. But managers/marketing director earn the highest pay in the manufacturing industry, with an average salary of $77,050. Additionally, directors, online marketing earn the highest salaries in the technology with average pay of $130,098 annually.managers/marketing director earn lower levels of education than directors, online marketing in general. They're 6.1% less likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for director, online marketings in the next 3-5 years?
Dr. Esther Swilley
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Director, online marketing vs. Marketing strategist
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
The required skills of the two careers differ considerably. For example, directors, online marketing are more likely to have skills like "website traffic," "paid search," "conversion rates," and "revenue growth." But a marketing strategist is more likely to have skills like "integrated marketing," "project management," "social media marketing," and "crm."
Marketing strategists make a very good living in the technology industry with an average annual salary of $100,214. On the other hand, directors, online marketing are paid the highest salary in the technology industry, with average annual pay of $130,098.marketing strategists typically earn similar educational levels compared to directors, online marketing. Specifically, they're 0.6% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Director, online marketing vs. Marketing supervisor
Types of director, online marketing
Updated January 8, 2025
