How Much Does a Bad Reputation Cost Your Business? [Infographic]

by Paul Slezak
Employer branding, Infographic - 3 years ago

Nowadays, employees aren’t just looking for the usual benefits a company offers such as job security and opportunities for advancement. They are also looking closely at the company’s reputation. In fact, 84% of employees would consider quitting their job to take an offer from a company with a better reputation.

Today your current and potential future employees view the organization the same way as the general public perceives it. The image you project and the word that goes around are the only means by which they know of your company.

So, if you want to attract the best potential employees, you must give them enough reason to choose your organization. But, how do you attract the best candidates for the current vacancies in your organization?

First, by being a well-established brand with a good reputation especially on social media. 75% of employees in the UK agree that social media is a valuable tool for managing brand reputation. By ensuring that you have good reviews from your past and present customers (and employees!), you can expect continuous employment growth.

On the contrary, it becomes difficult to attract prospective employees if you have a damaged stature. You can only expect to recruit the best of the best if the organization is in a position of authority and excellence.

To achieve excellence, you must work towards building and maintaining a solid reputation. You can be the employer of choice if you invest in building your brand’s name and image and in protecting it.

Aside from recruitment, your business’ bottom-line can take a considerable hit if your brand’s reputation remains less than sterling.

Check out the infographic below created by the team at Apex Global Learning that shows you how much a bad reputation can hurt your business.