It’s not easy to be a marketer these days.
Because of the way technology is changing, digital marketers are forced to adapt to new best practices almost overnight. Audiences demand more than just consistency—they now want new mediums and innovation.
With the information overload we’re subject to every day, marketers need to do some extraordinary things to get noticed in the right way. Unfortunately, many marketing teams simply aren’t up to the challenge as things stand.
Over 75% of marketers would not describe their departments as modern and nimble. If businesses want to stand out and create remarkable business success, they need to make sure their team brushes up on certain key skills. In the competitive market, marketers must be willing to innovate and improve their marketing solutions to survive.
Marketing teams need to look ahead to the future and realize that mobile marketing is only going to grow. 67.3% of Americans now own a smartphone, and the up-and-coming Generation Z tends to prefer using mobile devices over desktops and laptops.
Social media marketing will continue to dominate as children who have grown up with digital networking become adults. Video skills are also becoming crucial, since consumers respond well to video content and are increasing the demand for this type of content.
Creativity is a key component for marketing teams, as blogs, video content, and social media strategy requires fresh new content and original ideas on a regular basis.
However, marketing teams also need to have an analytical component in order to create a return on investment and measure which initiatives are working—and which are not.
Having someone who knows how to set realistic and achievable goals and analyze marketing data will help make marketing teams more efficient and successful.
Overall, there are 11 key skills today’s marketers need in our competitive digital world.
Check out this infographic from our friends at the Maryville University Marketing program.
Maryville Online Bachelor’s in Marketing
Author
Paul Slezak
With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique "entertraining" and "edutaining" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.
