How to hire an event promoter

How to hire an event promoter, step by step

Here's a step-by-step event promoter hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an event promoter job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new event promoter
• Step 8: Go through the hiring process checklist

What does an event promoter do?

Post an event promoter job for free, promote it for a fee

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1. Identify your hiring needs

   The event promoter hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an event promoter to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an event promoter that fits the bill.

   Here's a comparison of event promoter salaries for various roles:

   Type of Event Promoter	Description	Hourly rate
   Event Promoter		$12-27
   Ambassador	Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions... Show more	$11-21
   Brand Ambassador	A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales... Show more	$12-23

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Event Logistics
   • Facebook
   • Promotional Materials
   • Event Planning
   • On-Site Promotions
   • Ticket Sales
   • Twitter
   • Trade Shows
   • Press Releases
   • Instagram
   • Local Events
   • Graphic Design
   • Station Events

   Check all skills

   Responsibilities:

   • Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
   • Proofread and type classified ads.
   • Promote upcoming shows and events using print products, community presence, and social media, such as Facebook.
   • Work with professional athletes at sponsor events, schedule appearances, autograph sessions, VIP events and photo shoots.
   • Streamline communication process as the main point of contact for premier clients, musical talent and VIP guests including athletes.
   • Assist in areas of interactive marketing, including: SEO, SEM, website design, and social media design.

   More event promoter duties

3. Make a budget

   Including a salary range in your event promoter job description helps attract top candidates to the position. An event promoter salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an event promoter in Alabama may be lower than in California, and an entry-level event promoter usually earns less than a senior-level event promoter. Additionally, an event promoter with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average event promoter salary

   $39,894yearly

   $19.18 hourly rate

   ---

   Entry-level event promoter salary

   $27,000 yearly salary

   Updated December 18, 2025

   Average event promoter salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$57,052	$27
   2	Nevada	$48,217	$23
   3	New Mexico	$44,020	$21
   4	Arizona	$43,615	$21
   5	Utah	$42,110	$20
   6	New Jersey	$39,459	$19
   7	Ohio	$38,684	$19
   8	Texas	$38,531	$19
   9	Pennsylvania	$36,570	$18
   10	Florida	$35,525	$17
   11	Wisconsin	$35,080	$17
   12	Oklahoma	$35,012	$17
   13	Illinois	$34,507	$17
   14	Michigan	$33,511	$16
   15	South Carolina	$33,394	$16
   16	Tennessee	$33,288	$16
   17	Indiana	$31,960	$15
   18	North Carolina	$29,064	$14
   19	Georgia	$25,205	$12

   Average event promoter salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Entravision Communications	$59,565	$28.64
   2	Univision Communications	$59,481	$28.60
   3	iHeartMedia	$55,125	$26.50	35
   4	Choctaw Nation Of Oklahoma	$44,873	$21.57
   5	Tennessee Technological University	$43,319	$20.83
   6	Robert Half	$41,618	$20.01	7
   7	Dreamstyle Remodeling	$40,897	$19.66	1
   8	Live Nation Entertainment	$40,655	$19.55	5
   9	House of Blues	$38,663	$18.59
   10	Agri-Service	$37,381	$17.97
   11	Texas State Teachers Association	$31,861	$15.32
   12	UTRGV - The University of Texas Rio Grande Valley	$27,222	$13.09
   13	The University of Texas - Pan American	$24,746	$11.90

4. Writing an event promoter job description

   An event promoter job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an event promoter job description:

   Event promoter job description example

   Current employees and contingent workers click here to apply and search by the Job Posting Title.
   
   iHeartMedia Markets
   
   Job Summary:
   
   Assists the promotions or marketing departments with daily activities that promote the station(s), clients or events.
   
   Responsibilities
   
   * Coordinates and attends client meetings with sellers and sales managers as needed to plan events and event logistics.
   * Collaborates with multiple departments to create and execute promotions such as remotes, events, van hits and other street team activities from start to finish.
   * Drives promotional vehicles.
   * Performs basic office administrative functions and updates station web site.
   * Conducts on-site promotions, and handles clients and listeners.
   * Sets up and runs audio and other types of equipment; hangs banners and other staging elements.
   * Records events (i.e. photos, videos, audio and social media measures for station promotions).
   * Sets up, breaks down and transports promotional event equipment as required.
   * Prepares contest rules, waivers, and release forms for on air, digital, social media and other contests.
   * Supervises prize inventory and in-studio prize sheets as well as awarding of prizes at events.
   * May coordinate and oversee on-site appearances, remotes and events.
   * May be responsible for all winner prize fulfillment and release forms.
   
   Qualifications
   
   * Advanced skills in Microsoft Office, Photoshop and social media platforms
   * Excellent organizational skills; ability to prioritize and effectively manage time
   * High work standards and degree of attention to detail
   * Problem solving and decision making
   * Project management from start to finish; assumes responsibility & accountability for assignments and tasks
   * Actively listens; clearly and effectively conveys information; demonstrates effective business writing skills; shows excellent grasp of grammar
   * Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
   * Excellent driving record
   * Physical ability to stand for multiple hours and lift or move 40-pound objects
   
   Work Experience
   
   * 1-3 years' experience in outdoor promotions and/or marketing and/or customer service
   
   Education
   
   * High school diploma; 4-year college degree preferred (emphasis in Communications, Advertising or Marketing)
   
   Certifications
   
   * Valid driver's license
   * Proof of insurability
   
   Location
   
   Louisville, KY: 428 S 4th St, Suite 230, 40202
   
   Additional Locations
   
   Position Type
   
   Regular
   
   The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
   
   Our organization participates in E-Verify. Click here to learn about E-Verify.
   
   Current employees and contingent workers click here to apply and search by the Job Posting Title.

   Copy this example

   

5. Post your job

   To find the right event promoter for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with event promoters they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit event promoters who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your event promoter job on Zippia to find and recruit event promoter candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting event promoters requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new event promoter

   Once you've selected the best event promoter candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new event promoter first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an event promoter?