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General manager/director of sales skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Roland Rust Ph.D.,
Roland Rust Ph.D.
Below we've compiled a list of the most critical general manager/director of sales skills. We ranked the top skills for general managers/director of sales based on the percentage of resumes they appeared on. For example, 15.0% of general manager/director of sales resumes contained customer service as a skill. Continue reading to find out what skills a general manager/director of sales needs to be successful in the workplace.

15 general manager/director of sales skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how general managers/director of sales use customer service:
  • Monitored and maintained used car inventory as well as providing excellent customer service.
  • Excelled in providing excellent customer service and overall experience.

2. Front Desk

Here's how general managers/director of sales use front desk:
  • Maintained reporting records to benefit General Manager, Director of Sales, Chef, engineer, and front desk staff.
  • Stated as GSR, with in a month became front desk supervisor, training guest service to the other representatives.

3. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how general managers/director of sales use payroll:
  • Processed payroll and implemented high-impact sales and marketing initiatives, resulting in increased occupancy and profitability.
  • Served on various company boards including New Product Test Committee, Payroll Advisory, New Manager Board and Plus-One Service Committee.

4. Guest Satisfaction

Here's how general managers/director of sales use guest satisfaction:
  • Developed and implemented diverse guest satisfaction programs, to ensure exceeding guest expectations and return visits.
  • Monitored guest satisfaction through follow-up surveys.

5. Room Hotel

Here's how general managers/director of sales use room hotel:
  • Promoted to oversee construction of a 450 room hotel and Spa in Jamaica and the first Ritz-Carlton operated Championship Golf facility.
  • Managed a 194 room hotel with 5,000 + square feet of banquet space with full service food and beverage.

6. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how general managers/director of sales use human resources:
  • Ensured all Human Resources and department policies and procedures are implemented and communicated effectively and followed by management and staff.
  • Experienced in human resources and office management, the assistant to the General Manager and team player with other department executives.

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7. Guest Service

Here's how general managers/director of sales use guest service:
  • Installed a Guest Services Champion and new Front Office Manager during the property operating system conversion and upgrade.
  • Empower hotel staff to deliver guest service by encouraging and rewarding responsive guest assistance.

8. ADR

Alternative dispute resolution (ADR) is also known as external dispute resolution (EDR) that is representative of a wide array of processes used for dispute resolution. These techniques are used to come to an agreement before legal action, for disagreeing parties. This is a joint term coined for the options that parties can use to settle disputes, with the assistance of a third party. Nowadays, ADR is frequently implemented to help settle disputes along with the court.

Here's how general managers/director of sales use adr:
  • Managed front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Reduced third party web sites by 75% while increasing overall ADR, RevPar and occupancy.

9. Direct Reports

Here's how general managers/director of sales use direct reports:
  • Developed complete training programs in new approaches in teaching product knowledge and applications to independent representatives and direct reports.
  • Directed a $21M software and outsourced document management service with 7 direct reports and 28 support staff in 8 states.

10. Sales Strategies

Here's how general managers/director of sales use sales strategies:
  • Developed and implemented sales strategies to increase hotel awareness and value proposition.
  • Execute and maintain aggressive sales strategies to increase corporate market share and maximize gross profits while increasing customer satisfaction.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how general managers/director of sales use business development:
  • Developed dealership's first e-commerce division and business development department
  • Led and managed sales, business development, marketing, product management, technical assistance, and asset management activities.

12. Business Plan

Here's how general managers/director of sales use business plan:
  • Analyze financial and operating information on ongoing basis to adjust business plans, labor requirements and operating costs.
  • Developed and managed the business plan, department/capital budgets while monitoring sales.

13. Revenue Management

Revenue management is a form of analysis that attempts to predict the profits a company will earn based on consumer behavior, product pricing, and demand. For many products, this could mean reducing the cost of a product but ensuring the product is in high demand. This can also happen with larger expenses, such as hotel rooms, where different rooms are priced depending on the client's needs and room availability.

Here's how general managers/director of sales use revenue management:
  • Conducted revenue management utilizing yield management reporting systems.
  • Work closely with Area Manager to develop budgets, marketing plans and Revenue Management Strategies with IHG Revenue for Hire.

14. Sales Associates

Here's how general managers/director of sales use sales associates:
  • Distribute qualified opportunities sales associates.
  • Accepted promotion to manage a sales team of 30 sales associates and ensure the consistency and upward momentum of car sales.

15. Sales Training

Here's how general managers/director of sales use sales training:
  • Facilitated sales training, delivered weekly motivational jump-start, and managed staff acquisition, development, mentoring and retention.
  • Developed, implemented and led comprehensive sales training programs for salespeople countrywide.
top-skills

What skills help General Managers/Director Of Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on general manager/director of sales resumes?

Roland Rust Ph.D.

Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, Ph.D., Business Administration, University of North Carolina at Chapel Hill Marketing, University of Maryland

One might think that a stellar sales record would be most important, but that would be most relevant only if the individual has prior sales manager experience. If promoting a salesperson to sales manager, the thing that may be missing is administrative and managerial skills. In addition, we are in a technological revolution, driven by AI, which means that prior knowledge and experience with AI-related analysis would also definitely stand out (although probably hard to find).

What soft skills should all General manager/directors of sales possess?

Roland Rust Ph.D.

Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, Ph.D., Business Administration, University of North Carolina at Chapel Hill Marketing, University of Maryland

We consider empathy the most important soft skill (see our 2021 book, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy," authored with Ming-Hui Huang). This is central for both sales managers and salespeople. The sales manager can best manage a salesperson by being able to understand their emotions. Different salespeople require different approaches. Likewise, salespeople need to relate to the customer's feelings. In addition, because so much of business is now digital, and we're in a pandemic of unknown duration, skills on media such as Zoom are more important than ever, as is the capability of texting and other modes of electronic communication.

What hard/technical skills are most important for General manager/directors of sales?

Roland Rust Ph.D.

Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, Ph.D., Business Administration, University of North Carolina at Chapel Hill Marketing, University of Maryland

Artificial intelligence is taking over many thinking tasks throughout the economy (see our recent book). Few salespeople or sales managers are AI experts, but at least they need to be aware of the state-of-the-art in that field, enough to know how best to manage human-AI teams. In the sales context, this generally means using AI in the "backroom" and using people for customer contact, although AI salespeople (e.g., chatbots) are becoming more widespread.
Do you want to know more?
Read more about what experts have to say about general manager/director of sales

List of general manager/director of sales skills to add to your resume

General manager/director of sales skills

The most important skills for a general manager/director of sales resume and required skills for a general manager/director of sales to have include:

  • Customer Service
  • Front Desk
  • Payroll
  • Guest Satisfaction
  • Room Hotel
  • Human Resources
  • Guest Service
  • ADR
  • Direct Reports
  • Sales Strategies
  • Business Development
  • Business Plan
  • Revenue Management
  • Sales Associates
  • Sales Training
  • Cold Calls
  • CSI
  • Hotel Operations
  • RevPAR
  • Training Programs
  • Guest Complaints
  • IHG
  • Customer Complaints
  • Inventory Control
  • Guest Rooms
  • Trade Shows
  • Direct Sales
  • Sales Reports
  • Revenue Growth
  • Group Sales
  • RFP
  • Corporate Accounts
  • Sales Efforts
  • PVR
  • Event Planning
  • Revenue Generation
  • Sales Plan
  • Inventory Management
  • Gross Profit
  • Facebook
  • OnQ
  • Meeting Space
  • Corporate Clients
  • Management Company
  • Sales Professionals
  • Bank Deposits
  • YOY
  • LNR
  • Local Businesses

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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