How To Become A Lead Generator: What It Is and Career Path

What is a lead generator and how to become one

Updated January 8, 2025

4 min read

A lead generator is an individual who appeals and beckons concerned guests and candidates to purchase a commodity or service from an organization. As a lead generator, you have to set up a lead reproduction plan to draw in leads. In marketing, you are to stir up client reviews and concerns about goods and services, arrange meetings, and search for likely customers for the merchandising team.

You are the starting point in the inquiry process, and merchandising team depends on your compelling ability and clever strategies of looking out for probable clients. Your main equipment as a lead generator is mostly the telephone, although you may get fresh deals via emails and canvassing using different methods like social media.

A lead generator must hold a bachelor's degree or an associate degree in business, communication, or marketing. Also, you must have good communication, leadership, marketing, and management skills. You should also pay attention to details and be flawless in digital sales and the use of emails. You will earn $17,758 as an average annual salary, though it ranges from $10,000 to $31,000.

ScoreLead GeneratorUS Average

Salary

1.9

Avg. Salary $24,158

Avg. Salary $59,228

Stability level

9.6

Growth rate 6%

Growth rate 0.3%

Diversity

3.5

Race

American Indian and Alaska Native 0.47%

Asian 6.42%

Black or African American 6.25%

Hispanic or Latino 15.42%

Unknown 4.35%

White 67.10%

Gender

female 43.64%

male 56.36%

Age - 44

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44

Stress level

9.6

Stress level is very high

7.1 - high

Complexity level

9.2

Complexity level is advanced

7 - challenging

Work life balance

3.6

Work life balance is poor

6.4 - fair

Key steps to become a lead generator

Explore lead generator education requirements

Most common lead generator degrees

Bachelor's

51.8 %

Associate

18.3 %

High School Diploma

15.9 %

Start to develop specific lead generator skills

Skills	Percentages
Lead Generation	30.50%
Good Communication	9.51%
CRM	6.79%
Digital Marketing	5.03%
Life Insurance	4.43%

Complete relevant lead generator training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New lead generators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a lead generator based on U.S. Bureau of Labor Statistics data and data from real lead generator resumes.

Research lead generator duties and responsibilities

Manage LinkedIn group membership and posting of announcements.
Lead hiring and management over a team of sales, graphics and HTML programmers.
Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.

Get lead generator experience

Generally, it takes 4-6 years to become a lead generator. The most common roles before becoming a lead generator include customer service representative, cashier team lead and sales associate.

Prepare your lead generator resume

When your background is strong enough, you can start writing your lead generator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a lead generator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable lead generator resume templates

Build a professional lead generator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your lead generator resume.