What does a marketing database analyst do?
A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.
Marketing database analyst responsibilities
Here are examples of responsibilities from real marketing database analyst resumes:
- Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
- Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
- Manage reporting tools using SSRS that increase productivity.
- Manage a regional customer contact database supporting telesales and campaign telemarketing.
- Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
- Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.
- Train, delegate, & prioritize work for junior DBA s and contractors.
- Convert COBOL programs to PL/SQL packages & store procedures to convert the application from mainframe to oracle.
- Research, process and stage customers and prospects into internal CRM automation tool with a high level of accuracy.
- Support build of new integrate customer data base by performing extensive data audits and business rule validations via PL/SQL.
- Resolve any problems and ensure that everyone are unblocked and able to complete their work within their critical work windows
- Create a variety of SAS management reports for new international communications service.
- Maintain SalesLogix CRM system environment, and provide support during upgrades and improvements.
- Report monthly database metrics including exploratory statistics, data visualization, and quantitative.
- Utilize telemarketing software to track integrate email campaigns to identify highly potential prospects to increase close ratio.
Marketing database analyst skills and personality traits
We calculated that 8% of Marketing Database Analysts are proficient in Marketing Campaigns, SAS, and Data Analysis. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Marketing Database Analysts that have these skills listed on their resume here:
- Marketing Campaigns, 8%
Developed and implemented processes needed for correctly parsing database information and storing information needed for future marketing campaigns.
- SAS, 6%
Designed and developed specialized marketing reports using SAS
- Data Analysis, 6%
Managed Oriental Trading Companies' Marketing Database for customer segmentation and provided data analysis for circulation.
- Database Marketing, 4%
Acted as liaison between circulation and database marketing communicating project status, priorities and upcoming events that require database marketing support.
- Digital Marketing, 4%
Design processes to align target marketing activities and responses to contacts via digital marketing.
- SQL Server, 4%
Generated targeted leads using SQL Server 2005 from a database of over 4 million technology subscribers to over 5 Marketing Groups.
"marketing campaigns," "sas," and "data analysis" are among the most common skills that marketing database analysts use at work. You can find even more marketing database analyst responsibilities below, including:
Detail oriented. To carry out their duties, the most important skill for a marketing database analyst to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Marketing database analysts often use detail oriented in their day-to-day job, as shown by this real resume: "identified successful marketing strategies with highly detailed post campaign analysis. "
Analytical skills. Another soft skill that's essential for fulfilling marketing database analyst duties is analytical skills. The role rewards competence in this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." According to a marketing database analyst resume, here's how marketing database analysts can utilize analytical skills in their job responsibilities: "reported monthly database metrics including exploratory statistics, data visualization, and quantitative. "
Communication skills. This is an important skill for marketing database analysts to perform their duties. For an example of how marketing database analyst responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing database analyst: "created a variety of sas management reports for new international communications service. ".
The three companies that hire the most marketing database analysts are:
- U.S. Bank17 marketing database analysts jobs
- Caesars Entertainment2 marketing database analysts jobs
- UnitedHealth Group2 marketing database analysts jobs
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Marketing database analyst vs. Analyst sales
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
There are some key differences in the responsibilities of each position. For example, marketing database analyst responsibilities require skills like "marketing campaigns," "sas," "database marketing," and "digital marketing." Meanwhile a typical analyst sales has skills in areas such as "customer service," "sales data," "strong analytical," and "sql." This difference in skills reveals the differences in what each career does.
Analyst sales earn the highest salaries when working in the finance industry, with an average yearly salary of $80,458. On the other hand, marketing database analysts are paid more in the finance industry with an average salary of $83,141.On average, analyst sales reach lower levels of education than marketing database analysts. Analyst sales are 7.1% less likely to earn a Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.Marketing database analyst vs. Marketing and sales coordinator
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing database analyst responsibilities requires skills like "sas," "data analysis," "database marketing," and "digital marketing." But a marketing and sales coordinator might use other skills in their typical duties, such as, "trade shows," "customer service," "press releases," and "facebook."
Marketing and sales coordinators may earn a lower salary than marketing database analysts, but marketing and sales coordinators earn the most pay in the professional industry with an average salary of $44,631. On the other hand, marketing database analysts receive higher pay in the finance industry, where they earn an average salary of $83,141.Average education levels between the two professions vary. Marketing and sales coordinators tend to reach lower levels of education than marketing database analysts. In fact, they're 11.0% less likely to graduate with a Master's Degree and 0.0% less likely to earn a Doctoral Degree.Marketing database analyst vs. Analyst
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing database analyst resumes include skills like "marketing campaigns," "database marketing," "digital marketing," and "data quality," whereas an analyst is more likely to list skills in "customer service," "troubleshoot," "management system," and "project management. "
Analysts earn the best pay in the technology industry, where they command an average salary of $79,330. Marketing database analysts earn the highest pay from the finance industry, with an average salary of $83,141.analysts typically earn lower educational levels compared to marketing database analysts. Specifically, they're 5.3% less likely to graduate with a Master's Degree, and 0.9% less likely to earn a Doctoral Degree.Marketing database analyst vs. Senior analyst
A senior analyst's responsibilities will vary in every organization or industry. However, their primary role is to gain an understanding of a company's strengths and weaknesses. Through this, they can devise strategies and determine new opportunities that would be significant in attaining financial gains and a more substantial client base. Furthermore, it is a senior analyst's responsibility to coordinate with various departments, and even clients, to establish a rapport that will be essential in gaining the needed information to catapult a company to its finest.
Even though a few skill sets overlap between marketing database analysts and senior analysts, there are some differences that are important to note. For one, a marketing database analyst might have more use for skills like "marketing campaigns," "data quality," "database management," and "campaign management." Meanwhile, some responsibilities of senior analysts require skills like "analytics," "tableau," "project management," and "strong analytical. "
Senior analysts enjoy the best pay in the finance industry, with an average salary of $91,818. For comparison, marketing database analysts earn the highest salary in the finance industry.In general, senior analysts hold similar degree levels compared to marketing database analysts. Senior analysts are 0.6% more likely to earn their Master's Degree and 1.4% more likely to graduate with a Doctoral Degree.Types of marketing database analyst
Updated January 8, 2025











