Marketing writer demographics and statistics in the US
Marketing writer demographics research summary. Zippia estimates marketing writer demographics and statistics in the United States by using a database of 30 million profiles. Our marketing writer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing writers after extensive research and analysis:
- There are over 7,634 marketing writers currently employed in the United States.
- 58.7% of all marketing writers are women, while 41.3% are men.
- The average marketing writer age is 42 years old.
- The most common ethnicity of marketing writers is White (75.0%), followed by Hispanic or Latino (7.9%), Black or African American (6.1%) and Unknown (5.6%).
- Marketing writers are most in-demand in Minneapolis, MN.
- San Francisco, CA pays an annual average wage of $109,982, the highest in the US.
- In 2022, women marketing writers earned 95% of what men earned.
- District of Columbia is the best state for marketing writers to live.
- Marketing writers are 66% more likely to work at private companies in comparison to public companies.
On this page
Marketing writer demographics by:
Marketing writer gender statistics
58.7% of marketing writers are women and 41.3% of marketing writers are men.
- Female, 58.7%
- Male, 41.3%
Marketing writer gender ratio
| Gender | Percentages |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
Marketing writer gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$58,973
Female income
$55,839
Marketing writer gender ratio over time
This data breaks down the percentage of men and women in marketing writer positions over time. Currently, 58.7% of marketing writers are female.
Marketing writer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 39.49% | 60.51% |
| 2011 | 40.70% | 59.30% |
| 2012 | 41.24% | 58.76% |
| 2013 | 43.18% | 56.82% |
| 2014 | 42.65% | 57.35% |
| 2015 | 40.16% | 59.84% |
| 2016 | 37.21% | 62.79% |
| 2017 | 37.96% | 62.04% |
| 2018 | 41.31% | 58.69% |
| 2019 | 37.49% | 62.51% |
| 2020 | 39.52% | 60.48% |
| 2021 | 41.26% | 58.74% |
Marketing writer related jobs gender ratio
We compared marketing writers with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Marketing Writer | 41% | 59% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing writer demographics by race
The most common ethnicity among marketing writers is White, which makes up 75.0% of all marketing writers. Comparatively, 7.9% of marketing writers are Hispanic or Latino and 6.1% of marketing writers are Black or African American.
- White, 75.0%
- Hispanic or Latino, 7.9%
- Black or African American, 6.1%
- Unknown, 5.6%
- Asian, 5.0%
- American Indian and Alaska Native, 0.4%
Marketing writer race
| Marketing writer race | Percentages |
|---|---|
| White | 75.0% |
| Hispanic or Latino | 7.9% |
| Black or African American | 6.1% |
| Unknown | 5.6% |
| Asian | 5.0% |
| American Indian and Alaska Native | 0.4% |
Marketing writer race and ethnicity over time
See how marketing writer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing writer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 82.47% | 5.25% | 4.31% | 4.89% |
| 2011 | 82.62% | 5.47% | 3.69% | 5.65% |
| 2012 | 80.55% | 6.01% | 4.46% | 5.98% |
| 2013 | 80.60% | 5.30% | 4.11% | 6.51% |
| 2014 | 79.35% | 6.10% | 4.12% | 6.93% |
| 2015 | 80.15% | 5.40% | 4.55% | 6.89% |
| 2016 | 80.22% | 5.82% | 4.39% | 6.53% |
| 2017 | 81.29% | 5.45% | 4.60% | 5.76% |
| 2018 | 79.93% | 5.07% | 4.28% | 7.34% |
| 2019 | 78.84% | 6.03% | 4.11% | 7.39% |
| 2020 | 75.85% | 6.04% | 4.46% | 7.79% |
| 2021 | 74.99% | 6.12% | 5.03% | 7.86% |
Marketing writer wage gap by race
According to our data, unknown marketing writers have the highest average salary compared to other ethnicities. Asian marketing writers have the lowest average salary at $56,771.
| Ethnicity | Salary |
|---|---|
| Unknown | $60,708 |
| White | $59,347 |
| Black or African American | $59,590 |
| Asian | $56,771 |
| Hispanic or Latino | $58,524 |
Average marketing writer age
See how the average age of marketing writers varies based on ethnicity and gender.
Male
Female
Marketing writer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 44 | 41 |
| Black or African American | 38.5 | 41 |
| Asian | 34 | 35 |
| Hispanic or Latino | 30.5 | 34 |
Marketing writer age breakdown
The average age of marketing writers is 40+ years years old, representing 52% of the marketing writer population.
Marketing writer age breakdown
| Marketing Writer Years | Percentages |
|---|---|
| 40+ years | 52% |
| 30-40 years | 30% |
| 20-30 years | 18% |
Marketing writer educational attainment
The most common degree for marketing writers is bachelor's degree, with 81% of marketing writers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 4%.
- Bachelor's, 81%
- Master's, 12%
- Associate, 4%
- Doctorate, 1%
- Other Degrees, 2%
Marketing writers by degree level
| Marketing writer degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 12% |
| Associate | 4% |
| Doctorate | 1% |
| Other Degrees | 2% |
Marketing writer jobs you might like
Marketing writer wage gap by degree level
According to the data, marketing writers with a Doctorate degree earn more than those without, at $70,584 annually. With a Master's degree, marketing writers earn a median annual income of $64,827 compared to $64,541 for marketing writers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $64,827 |
| Bachelor's Degree | $64,541 |
| Doctorate Degree | $70,584 |
Marketing writer employment statistics
Most marketing writers work for a private in the technology industry.
Company size where marketing writers work
Below, you can see the size of companies where marketing writers work.
Marketing writer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 18% |
Marketing writer jobs by company type
Employees with the marketing writer job title have their preferences when it comes to working for a company. For instance, most marketing writers prefer to work at private companies over public companies.
Marketing writer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 24% |
| Private | 66% |
| Government | 2% |
Marketing writer jobs by industry
The most common industries for marketing writers are technology, professional and media.
Marketing writer industry statistics
| Industry | Percentages |
|---|---|
| Technology | 16% |
| Professional | 12% |
| Media | 11% |
| Finance | 7% |
| Health Care | 7% |
| Fortune 500 | 7% |
| Education | 7% |
| Manufacturing | 6% |
| Non Profits | 4% |
| Internet | 3% |
| Retail | 3% |
| Construction | 2% |
| Telecommunication | 2% |
| Energy | 2% |
| Insurance | 2% |
| Real Estate | 2% |
| Start-up | 2% |
| Transportation | 1% |
| Government | 1% |
| Hospitality | 1% |
Marketing writer turnover and employment statistics
Marketing writer unemployment rate over time
The unemployment rate for marketing writers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing writer unemployment rate by year
| Year | Marketing writer unemployment rate |
|---|---|
| 2010 | 7.42% |
| 2011 | 6.99% |
| 2012 | 6.73% |
| 2013 | 6.55% |
| 2014 | 7.00% |
| 2015 | 5.19% |
| 2016 | 5.17% |
| 2017 | 5.38% |
| 2018 | 5.51% |
| 2019 | 5.71% |
| 2020 | 6.81% |
| 2021 | 7.01% |
Average marketing writer tenure
The average marketing writer stays at their job for 1-2 years, based on the 1,156 marketing writers resumes in Zippia's database.
Marketing writer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 37% |
| 3-4 years | 13% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 7% |
Marketing writer LGBT ratio compared to similar jobs
Review the percent of marketing writers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Book Reviewer | 10.10% | 11,142 |
| Weathercaster | 10.34% | 165 |
| Sustainability Internship | 12.01% | 48,244 |
| Opinion Editor | 12.38% | 8,684 |
| Arabic Translator | 14.90% | 746 |
| Marketing Writer | 16.36% | - |
| Public Address Announcer | 16.36% | 9,474 |
Similar marketing writer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Book Reviewer | 10.10% | 11,142 |
| Weathercaster | 10.34% | 165 |
| Sustainability Internship | 12.01% | 48,244 |
| Opinion Editor | 12.38% | 8,684 |
| Arabic Translator | 14.90% | 746 |
| Public Address Announcer | 16.36% | 9,474 |
Foreign languages spoken by marketing writers
The most common foreign language among marketing writers is Spanish at 28.1%. The second-most popular foreign language spoken is French at 28.1% and German is the third-most popular at 8.8%.
- Spanish, 28.1%
- French, 28.1%
- German, 8.8%
- Russian, 7.0%
- Portuguese, 3.5%
- Other, 24.5%
Marketing writer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 28.1% |
| French | 28.1% |
| German | 8.8% |
| Russian | 7.0% |
| Portuguese | 3.5% |
| Other | 24.5% |
