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Merchant vs investment banker

The differences between merchants and investment bankers can be seen in a few details. Each job has different responsibilities and duties. Additionally, an investment banker has an average salary of $162,715, which is higher than the $74,999 average annual salary of a merchant.

The top three skills for a merchant include product development, gross margin and market trends. The most important skills for an investment banker are financial services, discounted cash flow, and capital markets.

Merchant vs investment banker overview

MerchantInvestment Banker
Yearly salary$74,999$162,715
Hourly rate$36.06$78.23
Growth rate-10%
Number of jobs15,39528,460
Job satisfaction--
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 69%
Average age4143
Years of experience-4

What does a merchant do?

A merchant is responsible for selling goods and services for an organization to generate revenues by reaching out to existing and potential customers and discuss the products' features. Merchants must have extensive knowledge of the goods offered by the company to be able to respond to customers' inquiries and concerns accurately. They also maintain the adequacy of inventory for store orders, create purchase requests, and analyze sales performance. A merchant coordinates with the sales and marketing team to develop efficient promotional strategies and increase brand awareness on public platforms.

What does an investment banker do?

An investment banker is responsible for selling and issuing securities and financial assets to the stock markets to generate money and raise capital for organizations and financial institutions. Investment bankers also work with private clients to advise them of investment options and financial transactions according to the market's condition and clients' interests. They handle the clients' investment portfolios and create propositions for acquisitions and company mergers. An investment banker must have excellent knowledge of the financial and stock industry, as well as having excellent analytical skills to review statistical data and determine the best financial strategies.

Merchant vs investment banker salary

Merchants and investment bankers have different pay scales, as shown below.

MerchantInvestment Banker
Average salary$74,999$162,715
Salary rangeBetween $47,000 And $119,000Between $95,000 And $276,000
Highest paying CitySan Francisco, CABoston, MA
Highest paying stateCaliforniaAlaska
Best paying companyLevi Strauss & Co.Citi
Best paying industryFinanceReal Estate

Differences between merchant and investment banker education

There are a few differences between a merchant and an investment banker in terms of educational background:

MerchantInvestment Banker
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

Merchant vs investment banker demographics

Here are the differences between merchants' and investment bankers' demographics:

MerchantInvestment Banker
Average age4143
Gender ratioMale, 42.1% Female, 57.9%Male, 76.2% Female, 23.8%
Race ratioBlack or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6%Black or African American, 5.5% Unknown, 4.1% Hispanic or Latino, 11.5% Asian, 12.4% White, 66.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between merchant and investment banker duties and responsibilities

Merchant example responsibilities.

  • Partner with production on achieving IMU targets and in store deliveries.
  • Manage merchandise deliverable deadlines: photography, copy, and inventory.
  • Manage the OTB to ensure seasonal sales, inventory levels, and margin objectives are met.
  • Lead online visual merchandising decisions base on in-depth understanding of weekly KPI s and high investment products.
  • Set and achieve monthly goals in new accounts and investment referrals; encourage cross-sells of services as per management
  • Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
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Investment banker example responsibilities.

  • Utilize Bloomberg system and company proprietary research to actively monitor portfolios and manage trading activities to achieve customers' goals.
  • Provide service for existing brokerage accounts, manage accounts, annuities, and securities-base lines of credit.
  • Attain NMLS identification number for mortgage origination.
  • Generate reporting data from Salesforce platform to facilitate growth and manage firm operations.
  • Manage customer portfolios, service relationships, and used profiling analysis tools to identify cross-selling opportunities.
  • Manage a variety of internal initiatives including merchandising, cross-selling, customer retention programs and promotional campaigns.
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Merchant vs investment banker skills

Common merchant skills
  • Product Development, 8%
  • Gross Margin, 7%
  • Market Trends, 7%
  • Customer Service, 6%
  • Strong Analytical, 6%
  • Math, 6%
Common investment banker skills
  • Financial Services, 6%
  • Discounted Cash Flow, 6%
  • Capital Markets, 6%
  • Financial Statements, 6%
  • Client Relationships, 4%
  • Securities, 4%