Online marketing coordinator demographics and statistics in the US
Online marketing coordinator demographics research summary. Zippia estimates online marketing coordinator demographics and statistics in the United States by using a database of 30 million profiles. Our online marketing coordinator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about online marketing coordinators after extensive research and analysis:
- There are over 254,426 online marketing coordinators currently employed in the United States.
- 54.4% of all online marketing coordinators are women, while 45.6% are men.
- The average online marketing coordinator age is 36 years old.
- The most common ethnicity of online marketing coordinators is White (64.9%), followed by Asian (13.8%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- In 2022, women earned 98% of what men earned.
- 10% of all online marketing coordinators are LGBT.
- Online marketing coordinators are 70% more likely to work at private companies in comparison to public companies.
On this page
Online marketing coordinator demographics by:
Online marketing coordinator gender statistics
54.4% of online marketing coordinators are women and 45.6% of online marketing coordinators are men.
- Female, 54.4%
- Male, 45.6%
Online marketing coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
Online marketing coordinator gender pay gap
Women earn 98¢ for every $1 earned by men
Male income
$38,649
Female income
$37,718
Online marketing coordinator gender ratio over time
This data breaks down the percentage of men and women in online marketing coordinator positions over time. Currently, 54.4% of online marketing coordinators are female.
Online marketing coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 54.02% | 45.98% |
| 2011 | 51.55% | 48.45% |
| 2012 | 51.80% | 48.20% |
| 2013 | 48.31% | 51.69% |
| 2014 | 48.35% | 51.65% |
| 2015 | 50.53% | 49.47% |
| 2016 | 49.76% | 50.24% |
| 2017 | 49.72% | 50.28% |
| 2018 | 48.75% | 51.25% |
| 2019 | 47.38% | 52.62% |
| 2020 | 44.88% | 55.12% |
| 2021 | 45.61% | 54.39% |
Online marketing coordinator related jobs gender ratio
We compared online marketing coordinators with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Online Marketing Coordinator | 46% | 54% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Online marketing coordinator demographics by race
The most common ethnicity among online marketing coordinators is White, which makes up 64.9% of all online marketing coordinators. Comparatively, 13.8% of online marketing coordinators are Asian and 11.4% of online marketing coordinators are Hispanic or Latino.
- White, 64.9%
- Asian, 13.8%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.2%
Online marketing coordinator race
| Online marketing coordinator race | Percentages |
|---|---|
| White | 64.9% |
| Asian | 13.8% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.2% |
Online marketing coordinator race and ethnicity over time
See how online marketing coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Online marketing coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.84% | 4.99% | 11.58% | 7.86% |
| 2011 | 72.14% | 4.99% | 12.01% | 8.82% |
| 2012 | 72.20% | 5.20% | 11.30% | 9.05% |
| 2013 | 71.95% | 5.41% | 10.75% | 9.08% |
| 2014 | 72.28% | 4.84% | 11.92% | 8.52% |
| 2015 | 71.24% | 4.42% | 12.22% | 9.22% |
| 2016 | 69.46% | 5.59% | 12.44% | 10.12% |
| 2017 | 69.44% | 5.45% | 12.51% | 9.74% |
| 2018 | 68.74% | 5.11% | 12.52% | 10.32% |
| 2019 | 69.08% | 5.00% | 12.73% | 10.38% |
| 2020 | 67.17% | 4.45% | 12.81% | 11.25% |
| 2021 | 64.90% | 4.80% | 13.83% | 11.43% |
Online marketing coordinator wage gap by race
According to our data, asian online marketing coordinators have the highest average salary compared to other ethnicities. Black or african american online marketing coordinators have the lowest average salary at $37,122.
| Ethnicity | Salary |
|---|---|
| Unknown | $38,157 |
| White | $38,918 |
| Black or African American | $37,122 |
| Asian | $40,703 |
| Hispanic or Latino | $38,432 |
Average online marketing coordinator age
See how the average age of online marketing coordinators varies based on ethnicity and gender.
Male
Female
Online marketing coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Online marketing coordinator age breakdown
The average age of online marketing coordinators is 30-40 years years old, representing 35% of the online marketing coordinator population.
Online marketing coordinator age breakdown
| Online Marketing Coordinator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Online marketing coordinator educational attainment
The most common degree for online marketing coordinators is bachelor's degree, with 78% of online marketing coordinators earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 9%.
- Bachelor's, 78%
- Master's, 9%
- Associate, 9%
- High School Diploma, 3%
- Other Degrees, 1%
Online marketing coordinators by degree level
| Online marketing coordinator degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 9% |
| Associate | 9% |
| High School Diploma | 3% |
| Other Degrees | 1% |
Online marketing coordinator jobs you might like
Online marketing coordinator wage gap by degree level
According to the data, online marketing coordinators with a Doctorate degree earn more than those without, at $43,029 annually. With a Master's degree, online marketing coordinators earn a median annual income of $42,792 compared to $39,593 for online marketing coordinators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $42,792 |
| Bachelor's Degree | $39,593 |
| Doctorate Degree | $43,029 |
Online marketing coordinator employment statistics
Most online marketing coordinators work for a private in the media industry.
Company size where online marketing coordinators work
Below, you can see the size of companies where online marketing coordinators work.
Online marketing coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 28% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 15% |
Online marketing coordinator jobs by company type
Employees with the online marketing coordinator job title have their preferences when it comes to working for a company. For instance, most online marketing coordinators prefer to work at private companies over public companies.
Online marketing coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 19% |
| Private | 70% |
| Government | 2% |
Online marketing coordinator jobs by industry
The most common industries for online marketing coordinators are media, retail and technology.
Online marketing coordinator industry statistics
| Industry | Percentages |
|---|---|
| Media | 13% |
| Retail | 12% |
| Technology | 10% |
| Professional | 9% |
| Manufacturing | 8% |
| Hospitality | 7% |
| Fortune 500 | 7% |
| Education | 7% |
| Internet | 3% |
| Health Care | 3% |
| Real Estate | 3% |
| Telecommunication | 2% |
| Government | 2% |
| Automotive | 2% |
| Construction | 2% |
| Finance | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Transportation | 1% |
Online marketing coordinator turnover and employment statistics
Online marketing coordinator unemployment rate over time
The unemployment rate for online marketing coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Online marketing coordinator unemployment rate by year
| Year | Online marketing coordinator unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average online marketing coordinator tenure
The average online marketing coordinator stays at their job for 1-2 years, based on the 823 online marketing coordinators resumes in Zippia's database.
Online marketing coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 34% |
| 3-4 years | 9% |
| 5-7 years | 12% |
| 8-10 years | 7% |
| 11+ years | 8% |
Online marketing coordinator LGBT ratio compared to similar jobs
Review the percent of online marketing coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Planning Specialist | 8.65% | 31,008 |
| Union Representative | 8.93% | 674 |
| Online Marketing Coordinator | 10.00% | - |
| Director Of Nurses Registry | 11.05% | 13,267 |
| Public Works Inspector | 11.64% | 24,660 |
| Fundraising Specialist | 19.25% | 19,019 |
Similar online marketing coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Planning Specialist | 8.65% | 31,008 |
| Union Representative | 8.93% | 674 |
| Director Of Nurses Registry | 11.05% | 13,267 |
| Public Works Inspector | 11.64% | 24,660 |
| Fundraising Specialist | 19.25% | 19,019 |
Foreign languages spoken by online marketing coordinators
The most common foreign language among online marketing coordinators is Spanish at 49.1%. The second-most popular foreign language spoken is French at 8.8% and Chinese is the third-most popular at 7.0%.
- Spanish, 49.1%
- French, 8.8%
- Chinese, 7.0%
- Portuguese, 5.3%
- Russian, 5.3%
- Other, 24.5%
Online marketing coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 49.1% |
| French | 8.8% |
| Chinese | 7.0% |
| Portuguese | 5.3% |
| Russian | 5.3% |
| Other | 24.5% |
