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Owner and sales skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical owner and sales skills. We ranked the top skills for owner and sales based on the percentage of resumes they appeared on. For example, 24.5% of owner and sales resumes contained sales process as a skill. Continue reading to find out what skills an owner and sales needs to be successful in the workplace.

15 owner and sales skills for your resume and career

1. Sales Process

Here's how owner and sales use sales process:

Mentor new associates in new roles and ventures, sales processes, capabilities, and strategy execution.
Worked with upper level management to lead and develop company Internet Sales process.

2. Project Management

Here's how owner and sales use project management:

Provided best-in-class residential and commercial transport services, offering clients full service asset protection and complete project management.
Hired as technical consultant for specification generation and project management by multiple location end-users.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how owner and sales use customer service:

Performed customer service duties to include communicating delivery schedules; ensured distribution met customer expectations as well as contract terms.
Play a significant role in long-term planning, including an initiative geared toward operational and customer service excellence.

4. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how owner and sales use product knowledge:

Advise dealers and distributors on policies, operating procedures, and product knowledge to ensure high profits and low overhead expenses.
Completed office staff management including weekly corporate sales meetings, product knowledge training, budgeting, accounting, and payroll.

5. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how owner and sales use real estate:

Provided motivational and sales enhancement educational opportunities for all real estate agents.
Owned and operated a real estate appraisal service for residential/commercial properties.

6. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how owner and sales use payroll:

Processed payroll, applied personnel policies, ordered merchandise and maintained inventory.
Supervised employees and managed administrative responsibilities including accounting and payroll.

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7. Sales Strategies

Here's how owner and sales use sales strategies:

Developed and implemented new high revenue generating sales strategies.
Designed and implemented successful sales strategies for non-tangible product.

8. Trade Shows

Here's how owner and sales use trade shows:

Participate in trade shows/expos for more promotional opportunities.
Attended trade shows yearly to keep up with changing product lines in order to increase sales and service of pool equipment.

9. Direct Sales

Here's how owner and sales use direct sales:

Direct sales responsibilities and developing agent network.
Established, developed and operated a direct sales company with annual new account's revenue exceeding $1 Million.

10. Sales Presentations

Here's how owner and sales use sales presentations:

Deliver informational sales presentations to potential clients to begin building a client relationship.
Created and delivered sales presentations and proposals for new and existing clients.

11. Sales Techniques

Here's how owner and sales use sales techniques:

Managed strategic accounts and developed new business, utilizing consultative marketing/sales techniques.
Managed 15 employees and created training program on sales techniques and negotiation skills.

12. Inventory Control

Here's how owner and sales use inventory control:

Increased profit potential by expanding services to include managing and warehousing client uniform programs, including inventory control.
Purchased parts, computers and laptops maintaining effective inventory control.

13. Business Plan

Here's how owner and sales use business plan:

Developed business plans, implementing and updating procedures to assure quality and customer satisfaction.
Developed technical specifications and business plan for this new start-up.

14. Customer Relations

Here's how owner and sales use customer relations:

Managed customer relations and service; fielded customer and department inquiries, resolved customer issues diplomatically and in timely manner.
Developed and generated strong customer relations, establishing repeat customer base and sales volume.

15. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how owner and sales use business development:

Developed operating and action plans appropriate to achieve sales and business development objectives.
Managed all retail operations including merchandising, purchasing and business development.

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What skills help Owner And Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on owner and sales resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all owner and saleses possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for owner and saleses?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What owner and sales skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young owner and saleses need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for an owner and sales stand out to employers?

Dr. Miguel Olivas-Luján Ph.D.

Professor, Clarion University of Pennsylvania

Of course, there is variation across industries, but the long lockdown months have highlighted the need for skills that make telecommuting and work from home more efficient and effective. The ability to use not just technologies but also work habits that allow collaboration mediated by information and communication tools has only become more valuable. With this, I mean that it is important to use Zoom, Teams, Skype, and similar technologies, but even more than that, scheduling, collaboration, creative, professional-grade, and timely delivery (in the absence of face-to-face interaction) is vital. If a higher proportion of work-from-home becomes predominant (as many commentators expect), these skills are likely to differentiate high-performers from their counterparts.

Do you want to know more?

List of owner and sales skills to add to your resume

The most important skills for an owner and sales resume and required skills for an owner and sales to have include:

Sales Process
Project Management
Customer Service
Product Knowledge
Real Estate
Payroll
Sales Strategies
Trade Shows
Direct Sales
Sales Presentations
Sales Techniques
Inventory Control
Business Plan
Customer Relations
Business Development
Cold Calls

Account Management
Product Line
Sales Volume
Gross Profit
Customer Loyalty
Retail Sales
Sales Contracts
Facebook
SEO
Client Relationships
Business Operations
Market Research
QuickBooks
A/P
Sales People
Repeat Business

Life Insurance
Referral Business
Human Resources
Sales Reps
Customer Complaints
Retail Store
Product Development
Sales Revenue
Sales
Local Businesses
Gross Sales
Inventory Management
EBay
LLC

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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