Search marketing specialist demographics and statistics in the US
Search marketing specialist demographics research summary. Zippia estimates search marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our search marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about search marketing specialists after extensive research and analysis:
- There are over 6,833 search marketing specialists currently employed in the United States.
- 43.3% of all search marketing specialists are women, while 56.7% are men.
- The average search marketing specialist age is 36 years old.
- The most common ethnicity of search marketing specialists is White (64.4%), followed by Asian (14.4%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- Search marketing specialists are most in-demand in New York, NY.
- Newark, NJ pays an annual average wage of $84,876, the highest in the US.
- In 2022, women search marketing specialists earned 97% of what men earned.
- North Carolina is the best state for search marketing specialists to live.
- Search marketing specialists are 73% more likely to work at private companies in comparison to public companies.
On this page
Search marketing specialist demographics by:
Search marketing specialist gender statistics
43.3% of search marketing specialists are women and 56.7% of search marketing specialists are men.
- Male, 56.7%
- Female, 43.3%
Search marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Male | 56.7% |
| Female | 43.3% |
Search marketing specialist gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$65,827
Female income
$64,064
Search marketing specialist gender ratio over time
This data breaks down the percentage of men and women in search marketing specialist positions over time. Currently, 43.3% of search marketing specialists are female.
Search marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 64.68% | 35.32% |
| 2011 | 62.38% | 37.62% |
| 2012 | 62.61% | 37.39% |
| 2013 | 59.29% | 40.71% |
| 2014 | 59.33% | 40.67% |
| 2015 | 61.42% | 38.58% |
| 2016 | 60.68% | 39.32% |
| 2017 | 60.65% | 39.35% |
| 2018 | 59.72% | 40.28% |
| 2019 | 58.40% | 41.60% |
| 2020 | 55.93% | 44.07% |
| 2021 | 56.65% | 43.35% |
Search marketing specialist related jobs gender ratio
We compared search marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Search Marketing Specialist | 57% | 43% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Search marketing specialist demographics by race
The most common ethnicity among search marketing specialists is White, which makes up 64.4% of all search marketing specialists. Comparatively, 14.4% of search marketing specialists are Asian and 11.4% of search marketing specialists are Hispanic or Latino.
- White, 64.4%
- Asian, 14.4%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Search marketing specialist race
| Search marketing specialist race | Percentages |
|---|---|
| White | 64.4% |
| Asian | 14.4% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Search marketing specialist race and ethnicity over time
See how search marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Search marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.31% | 4.97% | 12.20% | 7.81% |
| 2011 | 71.61% | 4.97% | 12.63% | 8.77% |
| 2012 | 71.67% | 5.17% | 11.92% | 8.99% |
| 2013 | 71.42% | 5.39% | 11.37% | 9.02% |
| 2014 | 71.75% | 4.81% | 12.54% | 8.46% |
| 2015 | 70.71% | 4.40% | 12.84% | 9.16% |
| 2016 | 68.93% | 5.57% | 13.06% | 10.06% |
| 2017 | 68.91% | 5.42% | 13.13% | 9.68% |
| 2018 | 68.21% | 5.08% | 13.14% | 10.27% |
| 2019 | 68.55% | 4.98% | 13.35% | 10.32% |
| 2020 | 66.64% | 4.43% | 13.43% | 11.19% |
| 2021 | 64.37% | 4.78% | 14.45% | 11.37% |
Search marketing specialist wage gap by race
According to our data, asian search marketing specialists have the highest average salary compared to other ethnicities. Black or african american search marketing specialists have the lowest average salary at $62,935.
| Ethnicity | Salary |
|---|---|
| Unknown | $64,895 |
| White | $66,338 |
| Black or African American | $62,935 |
| Asian | $69,737 |
| Hispanic or Latino | $65,416 |
Average search marketing specialist age
See how the average age of search marketing specialists varies based on ethnicity and gender.
Male
Female
Search marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Search marketing specialist age breakdown
The average age of search marketing specialists is 30-40 years years old, representing 35% of the search marketing specialist population.
Search marketing specialist age breakdown
| Search Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Search marketing specialist educational attainment
The most common degree for search marketing specialists is bachelor's degree, with 83% of search marketing specialists earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 5%.
- Bachelor's, 83%
- Master's, 9%
- Associate, 5%
- High School Diploma, 1%
- Other Degrees, 2%
Search marketing specialists by degree level
| Search marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 83% |
| Master's | 9% |
| Associate | 5% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Search marketing specialist jobs you might like
Search marketing specialist wage gap by degree level
According to the data, search marketing specialists with a Doctorate degree earn more than those without, at $74,193 annually. With a Master's degree, search marketing specialists earn a median annual income of $73,739 compared to $67,622 for search marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $73,739 |
| Bachelor's Degree | $67,622 |
| Doctorate Degree | $74,193 |
Search marketing specialist employment statistics
Most search marketing specialists work for a private in the technology industry.
Company size where search marketing specialists work
Below, you can see the size of companies where search marketing specialists work.
Search marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 16% |
Search marketing specialist jobs by company type
Employees with the search marketing specialist job title have their preferences when it comes to working for a company. For instance, most search marketing specialists prefer to work at private companies over public companies.
Search marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 24% |
| Private | 73% |
| Government | 1% |
Search marketing specialist jobs by industry
The most common industries for search marketing specialists are technology, media and internet.
Search marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 17% |
| Technology | 17% |
| Internet | 12% |
| Professional | 11% |
| Fortune 500 | 8% |
| Finance | 5% |
| Manufacturing | 5% |
| Health Care | 5% |
| Retail | 5% |
| Hospitality | 4% |
| Education | 3% |
| Telecommunication | 2% |
| Real Estate | 2% |
| Start-up | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Insurance | 1% |
Search marketing specialist turnover and employment statistics
Search marketing specialist unemployment rate over time
The unemployment rate for search marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Search marketing specialist unemployment rate by year
| Year | Search marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average search marketing specialist tenure
The average search marketing specialist stays at their job for 1-2 years, based on the 460 search marketing specialists resumes in Zippia's database.
Search marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 24% |
| 1-2 years | 41% |
| 3-4 years | 8% |
| 5-7 years | 13% |
| 8-10 years | 8% |
| 11+ years | 6% |
Search marketing specialist LGBT ratio compared to similar jobs
Review the percent of search marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Team Lead | 8.65% | 40,680 |
| Employment Coordinator | 8.93% | 36,231 |
| Search Marketing Specialist | 10.00% | - |
| Business Specialist | 11.05% | 95,909 |
| District Medical Examiner | 11.64% | 53,964 |
| Direct Response Consultant | 19.25% | 44,537 |
Similar search marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Team Lead | 8.65% | 40,680 |
| Employment Coordinator | 8.93% | 36,231 |
| Business Specialist | 11.05% | 95,909 |
| District Medical Examiner | 11.64% | 53,964 |
| Direct Response Consultant | 19.25% | 44,537 |
Foreign languages spoken by search marketing specialists
The most common foreign language among search marketing specialists is Spanish at 52.0%. The second-most popular foreign language spoken is French at 28.0% and Portuguese is the third-most popular at 4.0%.
- Spanish, 52.0%
- French, 28.0%
- Portuguese, 4.0%
- Romanian, 4.0%
- Japanese, 4.0%
- Other, 8.0%
Search marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 52.0% |
| French | 28.0% |
| Portuguese | 4.0% |
| Romanian | 4.0% |
| Japanese | 4.0% |
| Other | 8.0% |
