How is Consumer Insights used?
Zippia reviewed thousands of resumes to understand how consumer insights is used in different jobs. Explore the list of common job responsibilities related to consumer insights below:
- Develop consumer insight project plans, and continuously monitor program execution, performance and objectives.
- Prepared and delivered consumer insights through effective story telling.
- Provided consumer insights to menu department.
- Led launch of a new brand: drafted competitive strategy and generated consumer insights for the new brand.
- Facilitated workshops to ensure product strategy, marketing campaigns and sales approach were grounded in consumer insights.
- Utilized consumer insights for Sunkist advertising and promotions that netted 10% growth in 2002.
Are Consumer Insights skills in demand?
Yes, consumer insights skills are in demand today. Currently, 1,717 job openings list consumer insights skills as a requirement. The job descriptions that most frequently include consumer insights skills are consumer marketing manager, director of merchandising & marketing, and senior marketing research analyst.
How hard is it to learn Consumer Insights?
Based on the average complexity level of the jobs that use consumer insights the most: consumer marketing manager, director of merchandising & marketing, and senior marketing research analyst. The complexity level of these jobs is challenging.
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What jobs can you get with Consumer Insights skills?
You can get a job as a consumer marketing manager, director of merchandising & marketing, and senior marketing research analyst with consumer insights skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with consumer insights skills.
Consumer Marketing Manager
Job description:
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
- Consumer Insights
- Market Research
- Digital Marketing
- Project Management
- Research Projects
- Marketing Campaigns
Director Of Merchandising & Marketing
- Trade Shows
- Consumer Insights
- Integrated Marketing
- Apparel
- Merchandise Sales
- ROI
Senior Marketing Research Analyst
- Consumer Insights
- SQL
- SAS
- Quantitative Research
- Competitive Landscape
- Market Research
Director Of Consumer Marketing
Job description:
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
- Digital Marketing
- Market Research
- Consumer Insights
- CRM
- Marketing Campaigns
- ROI
Senior Brand Manager
Job description:
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
- Brand Management
- Digital Marketing
- Brand Marketing
- Project Management
- Consumer Insights
- Market Research
How much can you earn with Consumer Insights skills?
You can earn up to $105,208 a year with consumer insights skills if you become a consumer marketing manager, the highest-paying job that requires consumer insights skills. Directors of merchandising & marketing can earn the second-highest salary among jobs that use Python, $110,497 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Consumer Marketing Manager | $105,208 | $51 |
| Director Of Merchandising & Marketing | $110,497 | $53 |
| Senior Marketing Research Analyst | $60,313 | $29 |
| Director Of Consumer Marketing | $135,924 | $65 |
| Senior Brand Manager | $118,740 | $57 |
Companies using Consumer Insights in 2025
The top companies that look for employees with consumer insights skills are Sanofi US, Integrity Marketing Group, and Estée Lauder. In the millions of job postings we reviewed, these companies mention consumer insights skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Sanofi US | 15% | 719 |
| 2 | Integrity Marketing Group | 11% | 214 |
| 3 | Estée Lauder | 10% | 1,207 |
| 4 | The Walt Disney Company | 7% | 2,448 |
| 5 | Tech Talent South | 6% | 13 |