What does a technical marketing engineer do?
The technical marketing engineer works alongside the marketing department to develop, test, and analyze product development plans. The technical marketing engineer also checks and monitors product performance and suggests possible solutions and upgrades. This person also provides reports for the management to help determine the course and action of the company. The technical marketing engineer is an essential member of the marketing team and has a vital role in developing, designing, and marketing its products and services.
Technical marketing engineer responsibilities
Here are examples of responsibilities from real technical marketing engineer resumes:
- Manage and maintain CRM database, including entering new opportunities into system and periodically updating existing customer profiles.
- Subject matter expert on numerous SaaS migration solutions, evangelizing BT's entire portfolio across the globe.
- Create and maintain security documentation on both the SaaS platform and the hardware appliance that house it.
- Guide technical staff in the integration of web site hardware, web server, SQL server and various firewalls.
- Participate in quality assurance testing (QA) at the end of a product life cycle to improve product quality.
- Analyze corporate networking layouts for problems dealing with IP, HTTP/HTTPS and basic networking setups such as NAT and firewall issues.
- Provide pre-launch design-in support, design reviews, power-on debug, and resolve post-launch technical issues for customers designing with Intel.
- Support ASIC customer engagements at fabrication level.
- Produce factory assembly and debug training videos and collateral.
- Utilize company-provided tools to troubleshoot and solve technical problems.
- Evaluate IC performance in circuits similar to end-user applications.
- Participate in data compression IP requirement definition and hardware prototype development.
- Used proprietary custom-written tools to troubleshoot and solve customer technology problems.
- Address ILM initiatives utilizing the latest technologies in server consolidation, virtualization and replication.
- Help formulate technologies to accelerate internal testing process for internal QA hardware process and monitoring.
Technical marketing engineer skills and personality traits
We calculated that 10% of Technical Marketing Engineers are proficient in Python, Cloud, and Product Management. They’re also known for soft skills such as Interpersonal skills, Problem-solving skills, and Self-confidence.
We break down the percentage of Technical Marketing Engineers that have these skills listed on their resume here:
- Python, 10%
Developed scripts in Python and tools in C and C++ to aid in debugging customer issues.
- Cloud, 9%
Developed solid-state storage sales solutions targeted at Cloud, Database, and Web computing environments.
- Product Management, 7%
Collaborated with sales teams, product management and engineering teams and contributed heavily towards feature requirements and product development.
- Linux, 5%
Implemented marketing strategies which increased SuSE Linux US market share from 4% to 17% during a 10 month period.
- Virtualization, 4%
Co-Author, review and edit whitepapers and design documents including Cisco Validated Design guides with respect to virtualization topics.
- Product Line, 3%
Provided technical support and business development efforts for water treatment chemicals product line.
Most technical marketing engineers use their skills in "python," "cloud," and "product management" to do their jobs. You can find more detail on essential technical marketing engineer responsibilities here:
Interpersonal skills. To carry out their duties, the most important skill for a technical marketing engineer to have is interpersonal skills. Their role and responsibilities require that "strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team." Technical marketing engineers often use interpersonal skills in their day-to-day job, as shown by this real resume: "maintained and developed interpersonal relationships with key personnel within the engineering, procurement, and project management departments. "
Problem-solving skills. Many technical marketing engineer duties rely on problem-solving skills. "sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, such as customizing a product for the customer.," so a technical marketing engineer will need this skill often in their role. This resume example is just one of many ways technical marketing engineer responsibilities rely on problem-solving skills: "provided the expertise for software design solution tool that resulted in a valuable resource for field and customer support. "
Self-confidence. Another skill that relates to the job responsibilities of technical marketing engineers is self-confidence. This skill is critical to many everyday technical marketing engineer duties, as "sales engineers should be confident and persuasive when making sales presentations." This example from a resume shows how this skill is used: "provided full technical support as a pre-sales until such time vars became confident and expert in their role4. "
Technological skills. A big part of what technical marketing engineers do relies on "technological skills." You can see how essential it is to technical marketing engineer responsibilities because "sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions." Here's an example of how this skill is used from a resume that represents typical technical marketing engineer tasks: "trained fae and business marketing team on voice over internet technological topics. "
The three companies that hire the most technical marketing engineers are:
- Cisco23 technical marketing engineers jobs
- Splunk11 technical marketing engineers jobs
- Hewlett Packard Enterprise8 technical marketing engineers jobs
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Compare different technical marketing engineers
Technical marketing engineer vs. Engineer
Engineers are highly trained professionals who determine the feasibility of various projects, usually related to the construction industry. They are considered experts in mathematics and science, two disciplines that they need to use in designing and coming up with plans for projects. They should also be well-versed in different construction or industrial materials, and they ensure that appropriate materials are used for the project. They also ensure that the projects meet the requirements of the groups that hired them. They create spaces that would both address the needs of the end-users and the industry standards. They also ensure that the projects they make would stand the test of time.
There are some key differences in the responsibilities of each position. For example, technical marketing engineer responsibilities require skills like "product management," "product line," "technical content," and "product development." Meanwhile a typical engineer has skills in areas such as "c #," "aws," "troubleshoot," and "javascript." This difference in skills reveals the differences in what each career does.
Engineers tend to make the most money working in the automotive industry, where they earn an average salary of $97,672. In contrast, technical marketing engineers make the biggest average salary, $121,346, in the technology industry.engineers tend to reach lower levels of education than technical marketing engineers. In fact, engineers are 7.8% less likely to graduate with a Master's Degree and 1.1% more likely to have a Doctoral Degree.Technical marketing engineer vs. Sales engineering manager
A sales engineering manager specializes in developing systems and procedures to optimize a company's sales operations, aiming for client satisfaction and profit growth. It is their duty to set goals and timelines, establish guidelines, manage different teams, research new business and client opportunities, gather and analyze data to identify the strengths and weaknesses of existing operations, develop sales strategies, and implement solutions against problem areas. Moreover, as a manager, it is essential to lead and encourage staff to reach goals while enforcing and promoting the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that technical marketing engineer responsibilities requires skills like "python," "product management," "linux," and "technical content." But a sales engineering manager might use other skills in their typical duties, such as, "business development," "sales process," "technical expertise," and "product knowledge."
Sales engineering managers may earn a higher salary than technical marketing engineers, but sales engineering managers earn the most pay in the technology industry with an average salary of $122,411. On the other hand, technical marketing engineers receive higher pay in the technology industry, where they earn an average salary of $121,346.Average education levels between the two professions vary. Sales engineering managers tend to reach lower levels of education than technical marketing engineers. In fact, they're 10.3% less likely to graduate with a Master's Degree and 1.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for technical marketing engineers in the next 3-5 years?
Dr. Galen Duree
Head of the Department of Physics and Optical Engineering and Professor, Rose-Hulman Institute of Technology
Technical marketing engineer vs. Sales and service engineer
An inside sales engineer is an individual who uses specialized technical knowledge to negotiate between sales units and clients to increase the profits and revenue of a company. Inside sales, engineers must seek clients who will benefit from their products or services and aim to maximize client potential in the different allocated regions. Inside sales engineers must also provide technical help and carry out training, if necessary, once a sale has been made.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a technical marketing engineer is likely to be skilled in "python," "cloud," "product management," and "linux," while a typical sales and service engineer is skilled in "retrofit," "hvac," "business development," and "sales process."
Sales and service engineers make a very good living in the automotive industry with an average annual salary of $77,600. On the other hand, technical marketing engineers are paid the highest salary in the technology industry, with average annual pay of $121,346.When it comes to education, sales and service engineers tend to earn lower degree levels compared to technical marketing engineers. In fact, they're 13.5% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Technical marketing engineer vs. Inside sales engineer
Even though a few skill sets overlap between technical marketing engineers and inside sales engineers, there are some differences that are important to note. For one, a technical marketing engineer might have more use for skills like "python," "cloud," "product management," and "linux." Meanwhile, some responsibilities of inside sales engineers require skills like "customer service," "product knowledge," "crm," and "cleanliness. "
The technology industry tends to pay the highest salaries for inside sales engineers, with average annual pay of $63,671. Comparatively, the highest technical marketing engineer annual salary comes from the technology industry.In general, inside sales engineers hold lower degree levels compared to technical marketing engineers. Inside sales engineers are 17.0% less likely to earn their Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.Types of technical marketing engineer
Updated January 8, 2025
