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Vice president, marketing & development skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical vice president, marketing & development skills. We ranked the top skills for vice presidents, marketing & development based on the percentage of resumes they appeared on. For example, 11.9% of vice president, marketing & development resumes contained sales strategy as a skill. Continue reading to find out what skills a vice president, marketing & development needs to be successful in the workplace.

15 vice president, marketing & development skills for your resume and career

1. Sales Strategy

Here's how vice presidents, marketing & development use sales strategy:
  • Developed 63,000 square foot facility and implemented marketing & sales strategy.
  • Defined sales strategy, marketing plans, lead generation tactics and go-to market approach.

2. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how vice presidents, marketing & development use product development:
  • Led the company through the transition from technology development to product development and established a direction that was market-focused and customer-driven.
  • Provided market feedback to the company leadership regarding competitive offerings and client needs as real-world input to generate product development ideas.

3. Revenue Growth

Here's how vice presidents, marketing & development use revenue growth:
  • Increased Private Pay Revenue Growth from 2007 through 2012, on average, by $7M year-over-year.
  • Increased overall corporate revenue growth from $190 million to $525 million from 2001 to 2007..

4. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how vice presidents, marketing & development use r:
  • Integrated 11 data systems into one analytic geographic information system using Perl, R, and VBA.
  • Developed talent internally, restructured team, promoted from within and created a talent pipelineensuring future growth.Toys R Us 2006 to 2013

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how vice presidents, marketing & development use market research:
  • Achieve market positioning supremacy through market research, competitive analysis, market segmentation and matching marketing/sales plans.
  • Analyzed investment opportunities for individual clients through extensive market research.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how vice presidents, marketing & development use business development:
  • Assisted this online direct marketing company to define market strategy/business development objectives and set sales management targets to achieve these goals.
  • Created and implemented comprehensive firm wide strategic business development and marketing plan; successfully managed through a balanced scorecard system.

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7. Business Plan

Here's how vice presidents, marketing & development use business plan:
  • Develop, manage and execute innovative communication programs consistent with strategic and tactical business plans to increase market position and visibility.
  • Retained by business group to guide business plan development and lead licensing activities for novel/more effective diabetes treatment protocol.

8. SEO

Here's how vice presidents, marketing & development use seo:
  • Managed search engine optimization (SEO), online portal strategy and marketing communications (MarCom) for all online properties.
  • Supervised Database Manager in database, website and social media efforts, including content, SEO, and digital asset management.

9. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how vice presidents, marketing & development use product line:
  • Managed product line technical and commercial projects including technology licensing, teaming agreements and new product introduction.
  • Identified adjacent new product line opportunities and negotiated cooperative ventures and exclusive distribution arrangements at minimal investment.

10. Strategic Plan

Here's how vice presidents, marketing & development use strategic plan:
  • Led and mentored 5-person strategic planning department responsible for innovative marketing solutions based on consumer insights and business objectives.
  • Developed global strategic plan and managed worldwide team to execute turnaround strategy for broadband networking and security division.

11. Start-Up

A start-up is the creation of a business or the development of a unique product or service and its introduction to the market. Startups are established by one or several entrepreneurs who wish to develop a product or service with the belief that there is a demand. Startups start with limited revenue and therefore seek funding from friends, families, and/or venture capitalists.

Here's how vice presidents, marketing & development use start-up:
  • General management / start-up with a newly created US subsidiary of an Italian pharmaceutical manufacturer.
  • Established business systems and corporate infrastructure for consulting group start-up in civil engineering market.

12. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how vice presidents, marketing & development use product management:
  • Developed market requirements for new product portfolio and led Product Management.
  • Restructured and transitioned marketing department from product management to market/customer focus.

13. Press Releases

Here's how vice presidents, marketing & development use press releases:
  • Campaign included press releases, new web site, letterhead, etc.
  • Managed media public relations, including developing media relationships, preparing press releases, and serving as designated media spokesperson.

14. ROI

Here's how vice presidents, marketing & development use roi:
  • Managed fellow executive expectations with precise reporting and communication of ROI on all marketing efforts.
  • Performed detailed analysis of advertising rates and media reach to effectively communicate cost comparisons and ROI (return on investment).

15. Trade Shows

Here's how vice presidents, marketing & development use trade shows:
  • Participated in industry trade shows and conferences, delivered presentations, and managed communications with analysts.
  • Attended and exhibited at various travel-related trade shows throughout Europe
top-skills

What skills help Vice Presidents, Marketing & Development find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on vice president, marketing & development resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all vice president, marketing & developments possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for vice president, marketing & developments?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What vice president, marketing & development skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young vice president, marketing & developments need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a vice president, marketing & development stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about vice president, marketing & development

List of vice president, marketing & development skills to add to your resume

Vice president, marketing & development skills

The most important skills for a vice president, marketing & development resume and required skills for a vice president, marketing & development to have include:

  • Sales Strategy
  • Product Development
  • Revenue Growth
  • R
  • Market Research
  • Business Development
  • Business Plan
  • SEO
  • Product Line
  • Strategic Plan
  • Start-Up
  • Product Management
  • Press Releases
  • ROI
  • Trade Shows
  • Strategic Partnerships
  • Strategic Direction
  • Competitive Analysis
  • OEM
  • Sales Growth
  • Brand Development
  • SEM
  • Distribution Channels
  • Value Proposition
  • Facebook
  • Pricing Strategy
  • Product Launch
  • Rebranding
  • Direct Reports
  • Market Analysis
  • Business Model
  • Direct Sales
  • Saas
  • Twitter
  • Due Diligence
  • Content Marketing
  • IP
  • Market Segments
  • Customer Acquisition
  • Go-To-Market Strategy
  • Strategic Alliances
  • Sales Training
  • B2C
  • Venture Capital
  • Incremental Revenue
  • Sales Support
  • RFP
  • Cost Savings
  • Channel Marketing
  • Sales Efforts

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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