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Wealth management advisor vs investment counselor

The differences between wealth management advisors and investment counselors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a wealth management advisor and an investment counselor. Additionally, an investment counselor has an average salary of $120,817, which is higher than the $91,605 average annual salary of a wealth management advisor.

The top three skills for a wealth management advisor include customer service, insurance products and securities. The most important skills for an investment counselor are client service, capital markets, and client relationships.

Wealth management advisor vs investment counselor overview

Wealth Management AdvisorInvestment Counselor
Yearly salary$91,605$120,817
Hourly rate$44.04$58.09
Growth rate15%15%
Number of jobs127,94633,016
Job satisfaction4-
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Average age4545
Years of experience44

What does a wealth management advisor do?

As a wealth management advisor, you will be responsible for advising and guiding clients on financial plans using your knowledge and expertise on investment and tax strategies, pension plans, insurance, real estate, and securities. You will be regularly checking clients to re-evaluate their situation and future financial goals. Additionally, you are responsible for assessing clients' tolerance for risk and providing an investment strategy to help them reach these goals. Other duties and responsibilities may include coordinating with your lawyers or accountants to minimize the tax owed by their clients and assisting clients with estate planning strategies.

What does an investment counselor do?

Investment counselors can be called financial planners. They usually work in a financial institution to communicate with clients on how to invest in an investment. An investment counselor often assesses the client's financial situation to come up with a financial plan. Sometimes, they are also responsible for conducting training and workshops for both clients and bank employees.

Wealth management advisor vs investment counselor salary

Wealth management advisors and investment counselors have different pay scales, as shown below.

Wealth Management AdvisorInvestment Counselor
Average salary$91,605$120,817
Salary rangeBetween $49,000 And $168,000Between $68,000 And $213,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateMassachusettsNew York
Best paying companyCapital GroupCiti
Best paying industryFinanceFinance

Differences between wealth management advisor and investment counselor education

There are a few differences between a wealth management advisor and an investment counselor in terms of educational background:

Wealth Management AdvisorInvestment Counselor
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Minnesota - Twin CitiesUniversity of Minnesota - Twin Cities

Wealth management advisor vs investment counselor demographics

Here are the differences between wealth management advisors' and investment counselors' demographics:

Wealth Management AdvisorInvestment Counselor
Average age4545
Gender ratioMale, 69.1% Female, 30.9%Male, 74.0% Female, 26.0%
Race ratioBlack or African American, 5.6% Unknown, 4.4% Hispanic or Latino, 9.4% Asian, 8.3% White, 72.2% American Indian and Alaska Native, 0.1%Black or African American, 5.6% Unknown, 4.4% Hispanic or Latino, 9.4% Asian, 8.1% White, 72.5% American Indian and Alaska Native, 0.1%
LGBT Percentage5%5%

Differences between wealth management advisor and investment counselor duties and responsibilities

Wealth management advisor example responsibilities.

  • Handle sales of permanent and term insurance, fix annuities, brokerage accounts, mutual funds, and manage money accounts.
  • Manage FINRA, NASD compliance, quality control and documentation for all stock, bond and option trades place by team.
  • Manage and strengthen customer relationships through cross-selling and up-selling to maximize retention and income generation by contacting existing and prospective customers.
  • Contribute MorningStar research reports for mutual fund portfolios.
  • Maintain and monitor files to ensure proper compliance procedures under FINRA.
  • Research and compare active vs. passive financial managers who utilize section rotation and ETFs to hedge risk and capture alpha.
  • Show more

Investment counselor example responsibilities.

  • Manage $3MM private investment portfolio consisting of mid-cap/large-cap equities.
  • Adjust sector exposure to express personal macro views, selecting single stocks within sector base on fundamental analysis and technical indicators.
  • Monitor preparation of asset/liability management report.

Wealth management advisor vs investment counselor skills

Common wealth management advisor skills
  • Customer Service, 11%
  • Insurance Products, 8%
  • Securities, 8%
  • Portfolio Management, 7%
  • Client Relationships, 7%
  • FINRA, 6%
Common investment counselor skills
  • Client Service, 13%
  • Capital Markets, 11%
  • Client Relationships, 10%
  • Securities, 10%
  • Wealth Management, 8%
  • Brokerage, 7%

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