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How to hire a webmaster

Webmaster hiring summary. Here are some key points about hiring webmasters in the United States:

  • The median cost to hire a webmaster is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Small businesses spend $1,105 per webmaster on training each year, while large companies spend $658.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • There are a total of 16,318 webmasters in the US, and there are currently 20,084 job openings in this field.
  • Washington, DC, has the highest demand for webmasters, with 4 job openings.

How to hire a webmaster, step by step

To hire a webmaster, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a webmaster:

Here's a step-by-step webmaster hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a webmaster job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new webmaster
  • Step 8: Go through the hiring process checklist

What does a webmaster do?

A webmaster is responsible for monitoring website activities for the operating systems and browser database of an organization. Webmasters analyze website traffics and visits and create strategic plans on search optimizations of web servers. They update the features and designs of the system, ensuring the security of the users upon navigation. A webmaster must have excellent knowledge of the technology industry, as well as systems programming, especially on server configuration, improving speed and capacity, and troubleshoot broken links to provide the best user experience.

Learn more about the specifics of what a webmaster does
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  1. Identify your hiring needs

    Before you post your webmaster job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a webmaster for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    You should also consider the ideal background you'd like them a webmaster to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a webmaster that fits the bill.

    This list shows salaries for various types of webmasters.

    Type of WebmasterDescriptionHourly rate
    WebmasterWeb developers design and create websites. They are responsible for the look of the site... Show more$21-41
    Interactive DeveloperInteractive developers are considered as the new software engineer breed. They function as a part programmer, part audio/video editor, and part designer interested in 3D technologies... Show more$33-55
    Java/J2ee DeveloperJava developers are in charge of the design, development, and management of Java-based applications. Whereas, J2EE or Java 2 Platform Enterprise Edition developers are responsible for developing web and software enterprise-internet level applications... Show more$33-56
  2. Create an ideal candidate profile

    Common skills:
    • HTML
    • CSS
    • WordPress
    • JavaScript
    • Html Css
    • PHP
    • SQL Server
    • Web Content
    • Database
    • Search Engine Optimization
    • Google Analytics
    • Adobe Photoshop
    • Website Design
    • Content Management System
    Check all skills
    Responsibilities:
    • Manage YouTube channel using content generate from online promotions and contests.
    • Design web pages with jinja2 to invoke python to represent the information.
    • Create and maintain HTML, XML & JSP templates for WAP/SMS application and web presence.
    • Create and maintain multiple websites and dynamic databases utilizing HTML, PHP, MySQL, and various other common languages.
    • Develop online HTML help-application documentation for a proprietary database development architecture.
    • Administer intranet web servers ensuring functionality, installing software updates and maintaining server logs.
    More webmaster duties
  3. Make a budget

    Including a salary range in your webmaster job description helps attract top candidates to the position. A webmaster salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

    For example, the average salary for a webmaster in Alabama may be lower than in California, and an entry-level webmaster usually earns less than a senior-level webmaster. Additionally, a webmaster with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

    Average webmaster salary

    $62,413yearly

    $30.01 hourly rate

    Entry-level webmaster salary
    $44,000 yearly salary
    Updated December 14, 2025

    Average webmaster salary by state

    RankStateAvg. salaryHourly rate
    1California$89,573$43
    2New York$78,130$38
    3North Carolina$74,086$36
    4New Jersey$71,945$35
    5District of Columbia$70,475$34
    6Connecticut$68,331$33
    7Massachusetts$67,425$32
    8Illinois$66,944$32
    9Pennsylvania$66,910$32
    10Utah$64,075$31
    11Georgia$63,838$31
    12Texas$63,479$31
    13Hawaii$63,201$30
    14Missouri$61,385$30
    15Maryland$61,305$29
    16Florida$60,032$29

    Average webmaster salary by company

  4. Writing a webmaster job description

    A job description for a webmaster role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a webmaster job description:

    Webmaster job description example

    Job Purpose:
    This position is responsible for developing and maintaining content for the LABOR Website.

    Job Duties:

    Organizes, develops and updates the LABOR, GWIB, and Intranet web sited in order to maximize the accuracy, presentation of page content. Develops, designs, test and maintains online web pages and applications to allow external and internal customers the ease of completing tasks related to LABOR and Intranet services that were previously required by submission of paper documents in person or by mail, or communication by telephone.
    Provides integration input to units developing Web applications. Reviews work prior to publication on the Web, ensuring 508 disability compliance for the web site as well as testing functionality, reviewing design, and ensuring accuracy and ease of use of customers.

    Minimum Qualifications:
    Education: An Associate of Arts degree from an accredited college or university in Web Development, Computer Information Technology, Management Information Systems or other information technology related field to include course work in web page design, development and programming.

    Experience: One year of experience in web page design, development and programming.

    Notes:

    1. Candidates may substitute graduation from an accredited high school or possession of a high school equivalency certificate and an additional eighteen months of experience using software which converts other documents into web pages; or using web page developmental software; or writing HTML code; or converting data from project specifications by preparing program code using computer programming languages; or evaluating, implementing and maintaining computer hardware and software; or operating, manipulating, and controlling computer systems for the required education.

    2. Candidates may substitute graduation from an accredited high school or possession of a high school equivalency certificate and completion of an approved certification program for Web Professionals sufficient to provide the necessary skills to build and manage an organization's web site and to coordinate with inside and outside resources to accomplish that organization's web goals for the required education.

    3. Candidates may substitute additional experience in web page design, development and programming on a year-for-year basis for a high school education.

    4. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer in Cyber and Information Systems classifications or Cyber and Information Systems specialty codes in the Information Technology field of work on a year-for-year basis for the required education.
  5. Post your job

    To find webmasters for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any webmasters they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level webmasters with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    To find webmaster candidates, you can consider the following options:
    • Post your job opening on Zippia or other job search websites.
    • Use niche websites that focus on engineering and technology jobs, such as dribbble, authentic jobs, working not working, coroflot.
    • Post your job on free job posting websites.
  6. Interview candidates

    To successfully recruit webmasters, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    If your interviews with webmaster applicants aren't enough to make a decision, you should also consider including a test project. These are often the best, most straightforward, and least bias-prone ways of determining who will likely succeed in the role. If you don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

    • TestDome
    • CodeSignal
    • Testlify
    • BarRaiser
    • Coderbyte

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new webmaster

    Once you've decided on a perfect webmaster candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    Once that's done, you can draft an onboarding schedule for the new webmaster. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a webmaster?

There are different types of costs for hiring webmasters. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new webmaster employee.

You can expect to pay around $62,413 per year for a webmaster, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for webmasters in the US typically range between $21 and $41 an hour.

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