Advertising agency manager vs advertising account manager

The differences between advertising agency managers and advertising account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising agency manager and an advertising account manager. Additionally, an advertising agency manager has an average salary of $76,598, which is higher than the $75,431 average annual salary of an advertising account manager.

The top three skills for an advertising agency manager include account management, ROI and creative briefs. The most important skills for an advertising account manager are lead generation, sales presentations, and account management.

Advertising agency manager vs advertising account manager overview

	Advertising Agency Manager	Advertising Account Manager
Yearly salary	$76,598	$75,431
Hourly rate	$36.83	$36.26
Growth rate	10%	10%
Number of jobs	6,330	105,277
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 81%
Average age	39	39
Years of experience	6	6

Advertising agency manager vs advertising account manager salary

Advertising agency managers and advertising account managers have different pay scales, as shown below.

	Advertising Agency Manager	Advertising Account Manager
Average salary	$76,598	$75,431
Salary range	Between $49,000 And $117,000	Between $50,000 And $112,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Microsoft
Best paying industry	-	Internet

Differences between advertising agency manager and advertising account manager education

There are a few differences between an advertising agency manager and an advertising account manager in terms of educational background:

	Advertising Agency Manager	Advertising Account Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising agency manager vs advertising account manager demographics

Here are the differences between advertising agency managers' and advertising account managers' demographics:

	Advertising Agency Manager	Advertising Account Manager
Average age	39	39
Gender ratio	Male, 53.0% Female, 47.0%	Male, 42.5% Female, 57.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising agency manager and advertising account manager duties and responsibilities

Advertising agency manager example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.

Advertising account manager example responsibilities.

Manage company website and client Facebook accounts to optimize brand promotion.
Manage copywriting and spot production scheduling
Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
Support client's paid search and SEO efforts with data reporting and analysis.
Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.

Advertising agency manager vs advertising account manager skills

Common advertising agency manager skills

Account Management, 52%
ROI, 24%
Creative Briefs, 11%
Client Projects, 7%
Promotional Materials, 6%

Common advertising account manager skills

Lead Generation, 10%
Sales Presentations, 9%
Account Management, 8%
PowerPoint, 7%
Campaign Performance, 7%
Digital Marketing, 7%

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Advertising Agency Manager
Advertising Agency Manager vs Advertising Account Manager

Updated January 8, 2025

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