Advertising agency manager vs advertising director

The differences between advertising agency managers and advertising directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising agency manager and an advertising director. Additionally, an advertising director has an average salary of $116,829, which is higher than the $76,598 average annual salary of an advertising agency manager.

The top three skills for an advertising agency manager include account management, ROI and creative briefs. The most important skills for an advertising director are digital marketing, b2b marketing, and SEO.

Advertising agency manager vs advertising director overview

	Advertising Agency Manager	Advertising Director
Yearly salary	$76,598	$116,829
Hourly rate	$36.83	$56.17
Growth rate	10%	10%
Number of jobs	6,330	16,270
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	6	6

Advertising agency manager vs advertising director salary

Advertising agency managers and advertising directors have different pay scales, as shown below.

	Advertising Agency Manager	Advertising Director
Average salary	$76,598	$116,829
Salary range	Between $49,000 And $117,000	Between $71,000 And $191,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Netflix
Best paying industry	-	Media

Differences between advertising agency manager and advertising director education

There are a few differences between an advertising agency manager and an advertising director in terms of educational background:

	Advertising Agency Manager	Advertising Director
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising agency manager vs advertising director demographics

Here are the differences between advertising agency managers' and advertising directors' demographics:

	Advertising Agency Manager	Advertising Director
Average age	39	39
Gender ratio	Male, 53.0% Female, 47.0%	Male, 52.7% Female, 47.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising agency manager and advertising director duties and responsibilities

Advertising agency manager example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Advertising agency manager vs advertising director skills

Common advertising agency manager skills

Account Management, 52%
ROI, 24%
Creative Briefs, 11%
Client Projects, 7%
Promotional Materials, 6%

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

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Advertising Agency Manager
Advertising Agency Manager vs Advertising Director

Updated January 8, 2025

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