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Advertising agency manager vs marketing & advertising manager

The differences between advertising agency managers and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising agency manager and a marketing & advertising manager. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $76,598 average annual salary of an advertising agency manager.

The top three skills for an advertising agency manager include account management, ROI and creative briefs. The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.

Advertising agency manager vs marketing & advertising manager overview

Advertising Agency ManagerMarketing & Advertising Manager
Yearly salary$76,598$89,519
Hourly rate$36.83$43.04
Growth rate10%10%
Number of jobs6,33085,446
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 74%
Average age3939
Years of experience66

Advertising agency manager vs marketing & advertising manager salary

Advertising agency managers and marketing & advertising managers have different pay scales, as shown below.

Advertising Agency ManagerMarketing & Advertising Manager
Average salary$76,598$89,519
Salary rangeBetween $49,000 And $117,000Between $60,000 And $131,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Real Estate

Differences between advertising agency manager and marketing & advertising manager education

There are a few differences between an advertising agency manager and a marketing & advertising manager in terms of educational background:

Advertising Agency ManagerMarketing & Advertising Manager
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Advertising agency manager vs marketing & advertising manager demographics

Here are the differences between advertising agency managers' and marketing & advertising managers' demographics:

Advertising Agency ManagerMarketing & Advertising Manager
Average age3939
Gender ratioMale, 53.0% Female, 47.0%Male, 45.3% Female, 54.7%
Race ratioBlack or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising agency manager and marketing & advertising manager duties and responsibilities

Advertising agency manager example responsibilities.

  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.

Marketing & advertising manager example responsibilities.

  • Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
  • Gather Facebook statistics from gym s profile.
  • Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
  • Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.
  • Show more

Advertising agency manager vs marketing & advertising manager skills

Common advertising agency manager skills
  • Account Management, 52%
  • ROI, 24%
  • Creative Briefs, 11%
  • Client Projects, 7%
  • Promotional Materials, 6%
Common marketing & advertising manager skills
  • Digital Marketing, 25%
  • Channel Marketing, 8%
  • Marketing Campaigns, 8%
  • CRM, 5%
  • Marketing Analytics, 5%
  • Market Research, 4%

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