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Advertising assistant vs marketing executive

The differences between advertising assistants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $33,068 average annual salary of an advertising assistant.

The top three skills for an advertising assistant include account executives, press releases and graphic design. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Advertising assistant vs marketing executive overview

Advertising AssistantMarketing Executive
Yearly salary$33,068$73,499
Hourly rate$15.90$35.34
Growth rate-8%10%
Number of jobs3,851145,040
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Average age4339
Years of experience-10

Advertising assistant vs marketing executive salary

Advertising assistants and marketing executives have different pay scales, as shown below.

Advertising AssistantMarketing Executive
Average salary$33,068$73,499
Salary rangeBetween $29,000 And $37,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between advertising assistant and marketing executive education

There are a few differences between an advertising assistant and a marketing executive in terms of educational background:

Advertising AssistantMarketing Executive
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Advertising assistant vs marketing executive demographics

Here are the differences between advertising assistants' and marketing executives' demographics:

Advertising AssistantMarketing Executive
Average age4339
Gender ratioMale, 25.9% Female, 74.1%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 11.2% Unknown, 5.0% Hispanic or Latino, 19.5% Asian, 6.9% White, 56.6% American Indian and Alaska Native, 0.8%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between advertising assistant and marketing executive duties and responsibilities

Advertising assistant example responsibilities.

  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Create PowerPoint on wealthy lifestyles for the managers' presentation.
  • Conduct field audits to verify compliance of regulatory guidelines set by Medicare and Medicaid.
  • Gather and upload information and materials into SharePoint site for examiners and third party reviewers.
  • Enforce rules and regulations by administering disciplinary actions consistent with NCAA guidelines and comparable to similar violations at other institutions.
  • Assist in the completion of numerous RFP's, BPR's, positioning reports, rate cards, and marketing proposals.
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Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
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Advertising assistant vs marketing executive skills

Common advertising assistant skills
  • Account Executives, 11%
  • Press Releases, 6%
  • Graphic Design, 5%
  • Real Estate, 5%
  • Adobe Photoshop, 4%
  • Insertion Orders, 4%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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