Advertising & promotion manager vs advertising account manager

The differences between advertising & promotion managers and advertising account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising & promotion manager and an advertising account manager. Additionally, an advertising & promotion manager has an average salary of $80,810, which is higher than the $75,431 average annual salary of an advertising account manager.

The top three skills for an advertising & promotion manager include promotional materials, FDA and press materials. The most important skills for an advertising account manager are lead generation, sales presentations, and account management.

Advertising & promotion manager vs advertising account manager overview

	Advertising & Promotion Manager	Advertising Account Manager
Yearly salary	$80,810	$75,431
Hourly rate	$38.85	$36.26
Growth rate	10%	10%
Number of jobs	15,051	105,277
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 81%
Average age	39	39
Years of experience	6	6

Advertising & promotion manager vs advertising account manager salary

Advertising & promotion managers and advertising account managers have different pay scales, as shown below.

	Advertising & Promotion Manager	Advertising Account Manager
Average salary	$80,810	$75,431
Salary range	Between $52,000 And $123,000	Between $50,000 And $112,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Nevada
Best paying company	Meta	Microsoft
Best paying industry	-	Internet

Differences between advertising & promotion manager and advertising account manager education

There are a few differences between an advertising & promotion manager and an advertising account manager in terms of educational background:

	Advertising & Promotion Manager	Advertising Account Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising & promotion manager vs advertising account manager demographics

Here are the differences between advertising & promotion managers' and advertising account managers' demographics:

	Advertising & Promotion Manager	Advertising Account Manager
Average age	39	39
Gender ratio	Male, 39.5% Female, 60.5%	Male, 42.5% Female, 57.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising & promotion manager and advertising account manager duties and responsibilities

Advertising & promotion manager example responsibilities.

Manage copywriting and production for 220 ads yearly across all categories.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Develop new system to measure ROI on marketing dollars.
Coordinate annual product release press kit design, copywriting and distribution.
Supervise various social networking site launches and promotions on both Facebook and MySpace.
Produce POS materials to support sales including flyers, table tents, posters, and others.

Advertising account manager example responsibilities.

Manage company website and client Facebook accounts to optimize brand promotion.
Manage copywriting and spot production scheduling
Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
Support client's paid search and SEO efforts with data reporting and analysis.
Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.

Advertising & promotion manager vs advertising account manager skills

Common advertising & promotion manager skills

Promotional Materials, 23%
FDA, 22%
Press Materials, 10%
Press Releases, 6%
Program Objectives, 4%
Community Outreach, 3%

Common advertising account manager skills

Lead Generation, 10%
Sales Presentations, 9%
Account Management, 8%
PowerPoint, 7%
Campaign Performance, 7%
Digital Marketing, 7%

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Advertising & Promotion Manager
Advertising & Promotion Manager vs Advertising Account Manager

Updated January 8, 2025

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